Content Marketing Executive

• Aug 2022 - Present

Merchandising & Marketing Intern

• Feb 2022 - Jul 2022

Marketing Director

• Jun 2021 - May 2022

• Led a team of 5 students in the planning and execution of promoting the official TEDxCityUHongKong event.• Delegated responsibilities & provide directions to marketing managers.• Developed online & offline marketing campaigns (followers increased by approx 500)• Outlined & presented marketing plan to sponsors.• Managed the social media account & generated engaging content.• Supervised registration & goodies bag distribution during the event.

Media Manager

• Jan 2021 - Jun 2021

• Managed TEDxCityUHongKong social media accounts (Instagram and Facebook).• Produced content for social media.• Formulated strategies for marketing campaigns.

Procurement Manager

• Feb 2019 - Jan 2021

• Responsible for planning & execution of goodie bags for the TEDx event.• On-site event support.• Actively participated in brainstorming, planning, & executing the event.

Marketing & E-commerce Intern

• Jun 2021 - Oct 2021

• Refined the e-commerce website to ensure a better user experience using WIX. • Wrote copies in both English & Chinese for social media and website. • Planned & executed email marketing campaigns using Mailchimp. • Designed POP displays & product labels. • Assisted in developing the company's first loyalty program. • Launched ads using Facebook Ads Manager. • Refined the e-commerce website to ensure a better user experience using WIX. • Wrote copies in both English & Chinese for social media and website. • Planned & executed email marketing campaigns using Mailchimp. • Designed POP displays & product labels. • Assisted in developing the company's first loyalty program. • Launched ads using Facebook Ads Manager.

Marketing Intern

• Aug 2020 - Oct 2020

• Generated engaging social media content. • Wrote copies for proposals. • Translated copies & blogs from Chinese to English. • Assisted in conducting marketing research and analysis for clients. • Assisted in developing branding & marketing strategies alongside full-time workers • Conducted interviews with clients & composed interview articles • Generated engaging social media content. • Wrote copies for proposals. • Translated copies & blogs from Chinese to English. • Assisted in conducting marketing research and analysis for clients. • Assisted in developing branding & marketing strategies alongside full-time workers • Conducted interviews with clients & composed interview articles

Photography Intern

• Jul 2020 - Aug 2020

Administrative Assistant

• Jul 2020 - Aug 2020

Sales Assistant

• Jun 2019 - Aug 2019

Sales Assistant

• Feb 2018 - Aug 2018