Experience

Manistee County Tourism Authority
• United States
• Travel Arrangements
• 1 - 100 Employee
• Executive Director

  • Jul 2022 - Present


Crystal Mountain

• United States
• Hospitality
• 100 - 200 Employee

• Vice President of Marketing and Communications

  • Nov 2020 - Jul 2022

  I worked with the team that promoted the family-owned, four-season resort destination, its lodging, dining, downhill and cross-country skiing, two golf courses, shopping, award-winning Crystal Spa, Michigan’s only alpine slide, Peak Fitness, the Park at Water’s Edge, Michigan Legacy Art Park, weddings, a conference center and real estate options. I was also responsible for sponsorships for the Michigan PGA's Michigan Women's Open golf tournament and the Pro-Am.

• Director of Public Relations

  • Dec 2019 - Nov 2020



Michigan Department of Labor and Economic Opportunity (LEO)

• United States
• Government Administration
• 100 - 200 Employee

• Deputy Director, Marketing and Strategy

  • Jan 2017 - Dec 2019

  My primary role was managing the state's Going PRO marketing and communications campaign for professional trades, as well as executing strategies to retain, attract and develop talent for businesses in Michigan under the Choose Michigan campaign for Gov. Rick Snyder. I also led the marketing and communications for Gov. Snyder’s Marshall Plan for Talent. My primary role was managing the state's Going PRO marketing and communications campaign for professional trades, as well as executing strategies to retain, attract and develop talent for businesses in Michigan under the Choose Michigan campaign for Gov. Rick Snyder. I also led the marketing and communications for Gov. Snyder’s Marshall Plan for Talent.



Michigan International Speedway

• United States
• Spectator Sports
• 1 - 100 Employee

• Vice President of Marketing and Communications

  • Mar 2016 - Dec 2016

  I managed the team of enormously talented individuals who provided the marketing, consumer marketing, public relations, media relations, social media, ticketing, credentials, fan services and guest services for Michigan International Speedway. On the side I oversaw pre-race ceremonies, pre- and post-race concerts, Victory Lane, driver appearances, sponsor activation and driver promotional stunts.

• Senior Director, Marketing and Communications

  • Oct 2006 - Mar 2016

  I worked with the integrated marketing communications team responsible for public relations, media relations, advertising, marketing, consumer marketing, promotions and social media for Michigan International Speedway. This racetrack hosts NASCAR's top series - Sprint Cup, Nationwide and Camping World Truck Series - every year. I get paid to Tweet and make sure the 100,000 fans, corporate partners and media who attend our events have a good time. In my spare time, I planned, coordinated and executed pre-race activities, including driver introductions and pre-race entertainment, and Victory Lane celebrations. Show less



Kansas Speedway

• Spectator Sports
• 1 - 100 Employee

• Senior Manager of Public Relations

  • Jul 2000 - Oct 2006

  I oversaw the media relations efforts for Kansas Speedway from its construction and development through its fifth season of racing. I oversaw the media relations efforts for Kansas Speedway from its construction and development through its fifth season of racing.



Daily Press

• Newspaper Publishing
• 1 - 100 Employee

• Reporter, Copy Editor

  • 1997 - 2000

  Writer covering city government, health and environmental beats in towns of Apple Valley, Victorville, Hesperia and other communities in the High Desert. Also worked for Desert Dispatch, a Freedom Newspaper partner in Barstow, Calif., covering crime, courts and city beats. Writer covering city government, health and environmental beats in towns of Apple Valley, Victorville, Hesperia and other communities in the High Desert. Also worked for Desert Dispatch, a Freedom Newspaper partner in Barstow, Calif., covering crime, courts and city beats.