Assistant Director for Communications and Brand Management

• May 2023 - Present

Communications Coordinator

• Oct 2021 - May 2023

-Oversee and develop internal and external communications initiatives reaching various audiences including students, faculty and alumni -Develop and maintain a school content calendar and website as well as execute social media and web content creation and publication -Generate student services and alumni relations monthly e-Newsletter through MailChimp -Support Development in stewardship communications as well as annual giving appeals and donor relations campaigns -Write, design and distribute monthly student and alumni e-newsletters and the school’s annual print magazine -Plan, edit, and distribute video content using Adobe Premiere Pro -Serve on Alumni Relations and Wellness Committee within the School Show less

Marketing Content Coordinator

• Mar 2021 - Oct 2021

-Create copy and schedule for social media posts and propose budgets for boosting and ad spending -Work with graphic designers, brand strategists and instructional designers to ideate and design marketing assets -Create monthly and quarterly social media analytics reports to be shared throughout organization and with marketing leadership -Use HubSpot and WordPress to create and disseminate blog and news content to followers; following SEO and design best practices -Create copy and schedule for social media posts and propose budgets for boosting and ad spending -Work with graphic designers, brand strategists and instructional designers to ideate and design marketing assets -Create monthly and quarterly social media analytics reports to be shared throughout organization and with marketing leadership -Use HubSpot and WordPress to create and disseminate blog and news content to followers; following SEO and design best practices

Communication Dept. Teaching Assistant

• Aug 2019 - Apr 2021

-Create weekly lesson plans to facilitate learning and discussion on a variety of communications topics. -Responsible for the grading of in-class assignments, exams, presentations, etc. -Utilize prior industry experience and knowledge to develop exciting and applicable lectures. -Create weekly lesson plans to facilitate learning and discussion on a variety of communications topics. -Responsible for the grading of in-class assignments, exams, presentations, etc. -Utilize prior industry experience and knowledge to develop exciting and applicable lectures.

Communications Coordinator

• Aug 2018 - Jul 2019

-Manage, plan and create social media content for Cumberland University’s main social platforms, including Facebook, Twitter, Instagram, LinkedIn and YouTube. This includes creating monthly content calendars, scheduling content in advance and keeping up-to-date on industry social media trends. -Monitor all other university-affiliated social media accounts ensuring appropriate guidelines and standards set by the Office of Marketing & Communications are being followed. -Coordinate with representatives from the Admissions Office and Advancement Office to ensure university communications best practices and standards are being followed. -Oversee and generate blog content that is housed on the university website and follows SEO best practices. -Write student, alumni, faculty and staff spotlights to be shared on the university website that highlight achievement within the university community. -Write press releases regarding university news utilizing proper AP Style. -Create written copy and formatting standards for email marketing campaigns through Emma or MailChimp. -Gather, develop and write copy for the Cumberland University semesterly magazine, Phoenix Rising, including storyboarding, design layout and print/digital distribution plans. -Work with external advertising agency to ensure that external communications messages align with internal messaging. -Assist in reviewing and developing web copy for university website, ensuring SEO best practices are being utilized. -Assist in the development of a university-wide digital media advertising plan including ad copywriting, digital content generation and creative strategy. -Attend University events to take photos and store in online library. -Develop content and strategies to support crowdfunding initiatives conducted through the Office of Advancement -Other duties as assigned. Show less

Managing Editor

• Sep 2015 - May 2018

May 2017 - May 2018: Managing Editor -Responsible for generating and assigning weekly content ideas for the News, Opinion and Sports sections -Report and write 1-2 stories each week -Oversee multiple rounds of editing in AP style for the News, Sports and Voice sections -Oversee layout and design of each newspaper -Ensure that general operations of the paper are completed accurately May 2016- May 2017: News Editor -Responsible for overseeing content planning and assignment -Assisted in News Section layout and design -Reported 1-2 stories each week for publication in the news section -Overlooked the editing of between 20 to 30 articles weekly through three rounds of edits each -Oversaw a group of eight reporters January 2016 - May 2016: Copy Editor -Provided 1-2 stories each week regarding university updates and news -Edited between 20 to 30 articles weekly through three rounds of edits each September 2015-January 2016: Sports Reporter -Reported on university sports teams including D1 golf, tennis, track and field and baseball -Provided analysis and game recap content for various men's and women's teams -Wrote column and on-on-one opinion pieces regarding university and professional teams Show less

2018 Winter Olympics Digitial Advertising Intern

• Feb 2018 - Feb 2018

-Monitor live Olympic broadcasts to identify opportunities for advertising on digital streams -Ensure that I have met the quota of amount of advertisements per livestream set by NBC Sports -Strategize key placement opportunities for digital advertisements to be placed in live broadcasts -Place markers on digital livestreams signifying key plays and competitors within Olympic broadcasts to improve user experience -Utilize Content Management System (CMS) to monitor digital livestreams of live Olympic broadcasts -Contribute to the production of digital livestreams with audiences with tens of thousands or more viewers Show less

Communications Chair

• Sep 2015 - Jan 2018

-Generate web content including game recaps, prospect bios and other news for the team website -Established and maintain online team store for merchandise apparel -Update website content using CMS Pointstreaks -Communicate with local and school newspapers to place game times and scores in local media -Assist with social media and general game operations -Generate web content including game recaps, prospect bios and other news for the team website -Established and maintain online team store for merchandise apparel -Update website content using CMS Pointstreaks -Communicate with local and school newspapers to place game times and scores in local media -Assist with social media and general game operations

Interactive Marketing Intern

• Jan 2017 - Aug 2017

-Maintain and update client websites including carrying out spell checks, copy writing, website desktop and mobile compatibility checks, SEO enhancement, development of site maps and other tasks as assigned -Utilize various CMS including WordPress for multiple website builds -Assist with launch of new websites for various clients; duties as assigned -Practice effective and appropriate SEO practices including meta description development and keyword enhancements -Collect and analyze data using Google Analytics to determine and compare effectiveness between web pages -Assist with social media content and production for various clients -Utilize Canva for basic graphic design needs Show less

Administrative Assistant (Seasonal)

• Jun 2015 - Aug 2016

-Assisted Youth Ministry Coordinator in preparation for upcoming school year of religious education programs -Maintained file system and records of members within the religious education program -Provided administrative duties including copying, filing, placing phone calls and more duties as assigned -Assisted Youth Ministry Coordinator in preparation for upcoming school year of religious education programs -Maintained file system and records of members within the religious education program -Provided administrative duties including copying, filing, placing phone calls and more duties as assigned

NHL Blogging Intern

• Apr 2015 - Sep 2015

-Reported on multiple NHL teams and generated blog content for the isportsweb.com website -Utilized effective SEO practices to ensure that articles were highly visible online -Demonstrated writing and grammatical skills -Practiced effective skills using CMS Wordpress -Reported on multiple NHL teams and generated blog content for the isportsweb.com website -Utilized effective SEO practices to ensure that articles were highly visible online -Demonstrated writing and grammatical skills -Practiced effective skills using CMS Wordpress