Experience

ModTruss Inc.

• United States
• Design Services
• 1 - 100 Employee

• Director, Sales and Marketing

  • Jan 2021 - Present

• Account Manager

  • Nov 2019 - Jan 2021



Moon Landing, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing Consultant

  • 2018 - Dec 2019

  Consultant for award-winning branding and public relations agency that has represented a high profile roster of clients. - Delivering and creating full-circle campaigns including PR, experiential, market research, digital, social, sponsorship activation and brand partnerships. - Key role in creating brand architecture and brand positioning based on market research coordination, data & competitor analysis. Consultant for award-winning branding and public relations agency that has represented a high profile roster of clients. - Delivering and creating full-circle campaigns including PR, experiential, market research, digital, social, sponsorship activation and brand partnerships. - Key role in creating brand architecture and brand positioning based on market research coordination, data & competitor analysis.



Harley-Davidson Motor Company

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Project Manager, Experiential Marketing

  • Jan 2017 - Jun 2018

  Brand marketing manager for Harley-Davidson's consumer activation campaigns across the United States, working cross functionally with brands such as ESPN, Sailor Jerry Rum, South by Southwest, and the NBA amongst others, to drive brand awareness. Developed a strong reputation for fresh perspective, creativity and cross functional collaboration to deliver high-impact national brand marketing campaigns that consistently met or exceeded business goals with highlights including:– Creating synergy and refreshing the consumer experience at a major 95-year legacy event with history of drawing 375,000 attendees, a feat requiring site changes and multi-level, multi-party buy-ins;– Taking ownership of a mission-critical strategic program to drive growth of one of the company’s largest growth segments (new riders) through a portfolio of demographic targeted yet widely-diverse events;– Building key relationship that enabled a “first time ever” exclusive product placement at a large music festival artist lounge during the multi-day event;– Improving key measures of engagement marketing success by significantly increasing dealer leads and consumer demo’s;– Maximizing brand presence at two legacy events to increase audience reach, including first-time activation at the state university in communicating the brand experience to target audience of 10,000;– Managing multi-year event-side partnership relationships with pro sport teams including Milwaukee Bucks, purveyors of adult beverages including Sailor Jerry Spiced Rum, UFC, and more.

• Senior Coordinator, Marketing Strategy and Loyalty Program

  • Mar 2016 - Dec 2016

  Developed strategy and led consumer-insights-driven brand marketing initiatives to optimize the customer experience for more than 1M members of Harley Owners Group (Harley-Davidson's loyalty marketing program) across the Americas Region.Utilized PMX change management framework/methodology to lead strategy and execute program that multi-dimensionally enhanced the overall member experience at 20+ annual events with highlights including:– Facilitating activities and workshops in coordinating rally transformation across multiple states;– Leading collaboration across a wide range of internal and external stake-holders and agency partners to foster team synergy, set goals, obtain buy-in, create integrated plans and maximize program impact;– Leveraging ForeSee multi-channel customer experience analytics tools to deep-dive into rally analytics and turn customer insights into high-value business intelligence and actionable plans;– Expanding and integrating Harley Owners Group visibility and the HOG Rally experience into key functional and business areas of Harley-Davidson, including Continuous Improvement and Digital Marketing units;– Developing a “Value and Impact of Social Media” seminar and presenting at HOG Rally Coordinator training, resulting in all rallies having a dedicated Facebook presence tied to Harley-Davidson’s website.

• Lead, Marketing Program Operations

  • Jan 2012 - Feb 2016

  Selected by management team to launch/lead the Harley-Davidson Museum Group Sales Program.Charged with the development and execution of B2B marketing strategies and lead generation tactics to drive program results across key measures of increasing brand visibility, participation, revenue, profitability and providing the optimal visitor experience with highlights including:– Actively engaging with more than 500 corporate, community, partner and other entities including professional sports teams and major entertainment venues;– Achieving annual growth goals to increase the group tour business more than 100% during tenure;– Bringing fresh and innovative ideas to promote the museum including new marketing initiatives targeting multiple demographics; creating a young-adult program and actively driving new-lead generation;– Coordinating and executing ~500 group events and sharing the Harley-Davidson legacy experience with 12,000+ group event attendees;– Providing leadership to 20+ Visitor Experience staff members and training/mentoring 15+ new hires.

• Visitor Experience Associate

  • Jun 2008 - Dec 2011

  Enhanced visitor experiences at Harley-Davidson Museum during summer breaks while earning a bachelor’s degree in Business Administration–Marketing at University of Wisconsin - Milwaukee.



Major League Baseball (MLB)

• United States
• Spectator Sports
• 700 & Above Employee

• Marketing Programs Intern

  • Feb 2009 - Oct 2009

  Co–led creation of The Milwaukee Brewers’ marketing programs, led marketing promotions targeting the student demographic. Entertained millions of baseball fans of all ages as a Klement’s Famous Racing Sausage. Co–led creation of The Milwaukee Brewers’ marketing programs, led marketing promotions targeting the student demographic. Entertained millions of baseball fans of all ages as a Klement’s Famous Racing Sausage.