Sami Seppänen
International Sales Director at ConFoot- Claim this Profile
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Finnish Native or bilingual proficiency
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English Native or bilingual proficiency
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Swedish Limited working proficiency
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French Limited working proficiency
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German Limited working proficiency
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Italian Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Arja Aminoff
We studied together while completing a degree in International Business Management at the Management Institute of Finland. During the studies we held extensive discussions on International Sales and Marketing activities, and we continue to share and develop ideas to this day. Sami is an experienced professional in international sales and marketing with a great expertise how to introduce the benefits of a product both to B2B and B2B2C customers. He is also an analytic person and well informed about many different fields of businesses. Sami is easy to make a contact with, always helpful and gives constructive feedback for your concerns. Always a pleasant character to talk with about various matters. I can recommend him as a great team member and a leader.
Anna Mäki-Sutinen
The manners, the talent and the teamwork, all in one skilled package. It was really enjoyable and instructive to work with Sami. I learned a lot about B2B marketing and international trades from him.
Arja Aminoff
We studied together while completing a degree in International Business Management at the Management Institute of Finland. During the studies we held extensive discussions on International Sales and Marketing activities, and we continue to share and develop ideas to this day. Sami is an experienced professional in international sales and marketing with a great expertise how to introduce the benefits of a product both to B2B and B2B2C customers. He is also an analytic person and well informed about many different fields of businesses. Sami is easy to make a contact with, always helpful and gives constructive feedback for your concerns. Always a pleasant character to talk with about various matters. I can recommend him as a great team member and a leader.
Anna Mäki-Sutinen
The manners, the talent and the teamwork, all in one skilled package. It was really enjoyable and instructive to work with Sami. I learned a lot about B2B marketing and international trades from him.
Arja Aminoff
We studied together while completing a degree in International Business Management at the Management Institute of Finland. During the studies we held extensive discussions on International Sales and Marketing activities, and we continue to share and develop ideas to this day. Sami is an experienced professional in international sales and marketing with a great expertise how to introduce the benefits of a product both to B2B and B2B2C customers. He is also an analytic person and well informed about many different fields of businesses. Sami is easy to make a contact with, always helpful and gives constructive feedback for your concerns. Always a pleasant character to talk with about various matters. I can recommend him as a great team member and a leader.
Anna Mäki-Sutinen
The manners, the talent and the teamwork, all in one skilled package. It was really enjoyable and instructive to work with Sami. I learned a lot about B2B marketing and international trades from him.
Arja Aminoff
We studied together while completing a degree in International Business Management at the Management Institute of Finland. During the studies we held extensive discussions on International Sales and Marketing activities, and we continue to share and develop ideas to this day. Sami is an experienced professional in international sales and marketing with a great expertise how to introduce the benefits of a product both to B2B and B2B2C customers. He is also an analytic person and well informed about many different fields of businesses. Sami is easy to make a contact with, always helpful and gives constructive feedback for your concerns. Always a pleasant character to talk with about various matters. I can recommend him as a great team member and a leader.
Anna Mäki-Sutinen
The manners, the talent and the teamwork, all in one skilled package. It was really enjoyable and instructive to work with Sami. I learned a lot about B2B marketing and international trades from him.
Credentials
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Doing Business with UNOPS Certificate of Completion
UNOPSApr, 2021- Nov, 2024
Experience
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ConFoot
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Finland
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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International Sales Director
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Nov 2021 - Present
Key fact: After having taken over pricing and planning of all sales activities in the end of 2019, I directed the 2020 sales to an all time high for the company.2021 saw an increase of 42,4 % compared to 2020.2022 saw an increase of 24,6 % compared to 2021.Handling domestic and international sales in close co-operation with our global distributor network.Growing distributor network in select regions and countries. Planning and implementing sales strategy, identifying key target groups and potential major clients and collaborators.Maintaining pricing level and ensuring positive result on all sales activities.Planning and implementing social media strategy in liaison with our marketing department, and creating content for these and other relevant channels.Planning and implementing advertising strategy both print and online in collaboration with our marketing department and distributors.Acting as a company representative in international and domestic trade fairs.Handling media relations, giving interviews, writing and distributing press releases. Show less
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International Account Manager
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May 2018 - Oct 2021
Handling domestic and international sales in close co-operation with our global distributor network.Growing distributor network in select regions and countries. Planning and implementing sales strategy, identifying key target groups and potential major clients and collaborators.Maintaining pricing level and ensuring positive result on all sales activities.Planning and implementing social media strategy in liaison with our marketing department, and creating content for these and other relevant channels.Planning and implementing advertising strategy both print and online in collaboration with our marketing department and distributors.Acting as a company representative in international and domestic trade fairs.Handling media relations, giving interviews, writing and distributing press releases. Show less
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Personal Project
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Espoo, Finland
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Personal Project
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Jul 2017 - Apr 2018
Upgrading and expanding my professional skill sets and solidifying core strengths to branch out to a new field of industry. Upgrading and expanding my professional skill sets and solidifying core strengths to branch out to a new field of industry.
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Sanoma Media Finland
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Finland
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Book and Periodical Publishing
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500 - 600 Employee
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International Key Account Manager
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Apr 2016 - Jun 2017
Cross media advertising space sales print + online for international clients. Acting as a contact person for international media agencies. Translation and production of sales and marketing material, ensuring content uniform and on message with emphasis on driving sales. Writing international sales team newsletter for company representatives. Global clientele, key areas UK, Germany, France and Italy. Main portfolio responsibility handling small and medium size accounts and rapid desk service for all ad hoc needs.Sanoma Media Finland publishes e.g. Helsingin Sanomat, Iltasanomat, Metro, Me Naiset, ETlehti, Aku Ankka etc., and is the largest media house in Finland. Show less
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International Sales Manager
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Jun 2015 - Mar 2016
Cross media advertising space sales print + online for international clients.Acting as a contact person for international media agencies.Translation and production of sales and marketing material, ensuring content uniform and on message with emphasis on driving sales.Main portfolio responsibility handling small and medium size accounts and rapid desk service for all ad hoc needs.
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Sales Negotiator B2B
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Jan 2010 - May 2015
Proactive sales work, acquiring new business and handling own client portfolio. First year in a specialized online sales team ( one of two recruited and first ever in this role in the company ), second year in a dedicated Helsingin Sanomat sales team, and from then on in a multimedia team handling all print and online products, including ad sales for Radio Helsinki when station still owned by Sanoma. Specialist duties included handling ad sales for election campaigns ( communal, parliamentary and presidential ), key role in 2015 parliamentary elections as a member of a group of three tasked with handling the main campaigns of parties, personal top priority writing and implementing the core sales message, and as a team ensuring successful turnout for Helsingin Sanomat in particular.Writing blog posts for Sanoma Media Sales site, aimed at small and medium size clients. Show less
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If Insurance
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Sweden
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Insurance
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700 & Above Employee
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Sales Negotiator B2C
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Oct 2007 - Aug 2009
Acquiring new business, consultative sales work and providing professional insurance advice. Recruited in a key group of 12 core sales negotiators to launch an insurance telesales team with the responsibility of planning the work methods, establishing team values and approach taken by the team members themselves. The launch was successful. Acquiring new business, consultative sales work and providing professional insurance advice. Recruited in a key group of 12 core sales negotiators to launch an insurance telesales team with the responsibility of planning the work methods, establishing team values and approach taken by the team members themselves. The launch was successful.
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Radisson SAS Plaza
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Helsinki Area, Finland
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Bartender / Waiter
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Sep 2006 - Aug 2007
Providing excellent customer service in a high end restaurant and bar. Providing excellent customer service in a high end restaurant and bar.
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The Travellers' Club
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United Kingdom
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Hospitality
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1 - 100 Employee
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Waiter / Head Waiter / Restaurant Manager
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Sep 2002 - Jul 2006
Running the day to day operations in the restaurant of a private gentleman's club in the heart of London, including staff training and recruiting as well as other managerial duties. Running the day to day operations in the restaurant of a private gentleman's club in the heart of London, including staff training and recruiting as well as other managerial duties.
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The Grasshopper Inn
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Oxted, Surrey, United Kingdom
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Assistant Restaurant Manager
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Sep 2001 - Aug 2002
Running the day to day operations in a fine dining restaurant, staff training and other managerial duties. Running the day to day operations in a fine dining restaurant, staff training and other managerial duties.
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Savonlinnan Kylpylaitos Oy
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Savonlinna Area, Finland
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Waiter / Bartender
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May 2001 - Aug 2001
Providing first class customer service during the very busy opera festival season. Providing first class customer service during the very busy opera festival season.
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Wall Street English
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Spain
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Education Administration Programs
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700 & Above Employee
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English Language Teacher
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Jan 2001 - Mar 2001
Teaching English language for small groups ( 1 to 4 students ) in a private school. Teaching English language for small groups ( 1 to 4 students ) in a private school.
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Gooser's Inn
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Ballina, Co. Tipperary, Ireland
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Waiter
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Sep 2000 - Nov 2000
Providing first class customer service in a fine dining restaurant. Providing first class customer service in a fine dining restaurant.
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Galloping Hogan's
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Killaloe, Co. Clare, Ireland
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Assistant Restaurant Manager
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Jun 2000 - Aug 2000
Running the day to day operations in a fine dining restaurant + pub, staff training. Running the day to day operations in a fine dining restaurant + pub, staff training.
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Fitzgeralds Woodlands House Hotel & Spa
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Ireland
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Hospitality
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1 - 100 Employee
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Waiter
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Apr 2000 - Jun 2000
Providing first class customer service in a fine dining restaurant. Providing first class customer service in a fine dining restaurant.
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Education
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2020 - 2021
Management Institute of Finland MIF Oy
International Business Manager, International Business/Trade/Commerce -
1997 - 1999
Xamk - South-Eastern Finland University of Applied Sciences
Tourism Marketing and Management -
1998 - 1998
Universidade de Aveiro
Tourism Marketing and Management
Community
