Experience

Agero, Inc.

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Manager, Marketing Strategy

  • Apr 2023 - Present

  Reporting to the CMO, my focus at Agero is to contribute to growth campaigns for the company by: • Leading the team’s business intelligence efforts by working with vendors to create insightful market research as well as internal data science teams to analyze customer data. • Working across functions to bring products and services to the client engagement and sales teams • Working on acquisition, renewals and nurture campaigns within the complex B2B2C driver assistance industry, serving many verticals from insurance to automotive to retail. Show less



Paychex

• United States
• Human Resources Services
• 700 & Above Employee

• Product Marketing Manager

  • Jan 2022 - Mar 2023

  Develops and executes marketing strategies for the comprehensive HR services family of products by monitoring markets for emerging trends to identify growth opportunities and effect client acquisition and retention goals. Responsible for the sales enablement actives for a 325 person sales organization, • Plans, develops, and implements marketing activities, to competitively position Paychex and its products in the marketplace • Develops and implements sales and marketing plans to support client acquisition, retention, and revenue goals to measure return on marketing programs • Leads market research to gain critical insight into the trends within markets • Directs marketing communication to execute marketing plans and position Paychex and its products in the most advantageous way • Coordinates plans with Sales, Operations, and Product Management to launch new services to our clients, prospects, and employees • Presents plans to leadership to build consensus on strategic goals • Recommends and implements Marketing Communications strategies to ensure adherence to Paychex brand standards Show less



Allstate Benefits

• United States
• Insurance
• 700 & Above Employee

• Director, Strategic & Digital Marketing

  • Jan 2018 - Jan 2022

  Responsible for the planning, development, and execution of best in class marketing and communication strategies to acquire customers, generate multi-product line sales and improve client retention. • Directs the accurate and timely delivery of marketing and communication initiatives to support targeted initiatives including product launches and technology releases • Manages the development of resources to support corporate training initiatives for employees, sales representatives and brokers including presentations, video tutorials, job aids and guides. • Recruits, directs, leads, and develops a team of seasoned marketing professionals including writers, designers, and digital developers • Serves as chief liaison with corporate brand organization • Manages executive leadership and employee engagement communications • Successfully established a new digital strategy including the launch of a reimagined corporate website • Executed four annual sales conferences with 350+ attendees including branding, content development, technical design, and video production • Led the integration marketing strategy for the largest acquisition that doubled the size of the organization, reaching a billion dollars in revenue • Developed and implemented a new internal communications strategy to support the sales organization with timely business updates through web-based portals with over 300,000 total site visits • Led the internal and external corporate communications strategy for the COVID-19 response Show less



The Haskell Company

• United States
• Construction
• 700 & Above Employee

• Director of Marketing

  • Oct 2015 - Sep 2016

  Planned and managed marketing activities, staff, resources and schedules for the creative and successful accomplishment of strategic marketing, proposal production, public relations, advertising and marketing and sales objectives of the industrial construction division. • Produced business development materials, leads marketing activities and develop marketing strategy • Managed and monitored multiple activities and proposal tasks against the schedule for delivery always ensuring quality and consistency • Executed business development activities including market research, identification and analysis of leads • Led the development of divisional content for the website Show less



Consultant

• United States
• Advertising Services

• Marketing Consultant

  • Mar 2012 - Oct 2015

  Provided consulting services for international organizations to support their marketing and demand generation efforts including: strategy development, messaging, branding, collateral design and website content management. Provided consulting services for international organizations to support their marketing and demand generation efforts including: strategy development, messaging, branding, collateral design and website content management.



FIS

• United States
• Information Technology & Services
• 1 - 100 Employee

• Vice President Global Brand Strategy

  • Jan 2009 - Mar 2012

  Led a multi-million dollar global corporate rebranding of the largest fintech SaaS provider after a major competitive acquisition which impacted the company’s name, logo, brand promise, visual and verbal identities resulting in national recognition and a 50% increase in the stock price. • Owned brand standards and enforced them across the enterprise with final signing authority on all external-facing communications, maintaining the integrity and quality standards on all corporate output • Established brand architecture for organizations sub brands, including the integration of new brands and the sun downing of legacy brands • Managed a $1.5 million advertising budget to increase brand awareness both domestically and globally • Managed relationships and contracts with key external vendors including marketing agencies, video production companies and print vendors • Managed the product and marketing strategy for several business units including debit card, mobile banking, online bill payment and business process outsourcing Show less



JPMorgan Chase

• United States
• Investment Management

• AVP, Marketing Manager

  • Jan 2007 - Apr 2008

  Responsible for the marketing communications projects for the home equity division including support of new product launches, product enhancements and company-wide technology initiatives. • Managed the marketing and communications plan for the national rollout of a new loan origination system, including the development of sales collateral, web content, national customer sweepstakes and internal sales promotions • Directed the launch of an online promotion to increase loan origination system adoption; project included promotion branding, external vendor management and project management • Managed the launch of an email marketing customer campaign involving internal IT resources and external vendors resulting in increased product and promotion exposure to customers and a 28% HTML open rate • Oversaw division’s national trade advertising campaign including messaging, creative development and agency management • Developed marketing and sales collateral for division including company and product brochures, marketing flyers and product guides Show less