Sami Jo Smith

Women's Rodeo World Championship Director of Operations and Rodeo Administration at World Champions Rodeo Alliance (WCRA)
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Location
Farson, Wyoming, United States, US

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Cindy Price Schultz

Sami Jo is a hard worker and great thinker. She was one of my best students because she did quality work, but she also accepted constructive critiques well. She is excellent in written, oral and graphic work. I recommend Sami Jo to whatever position she would strive for.

Scott Davis

I worked with Sami Jo while we were both assisting the Elite Rodeo Athletes group. Her passion for Western Lifestyles and the sport of Rodeo are immeasurable and it shines through in her work ethic. She was the first one to volunteer to help on new initiatives, while being efficient and effective in every duty and assignment throughout our time together. If I was putting together a "dream team" - Sami Jo Smith - would be at the top of my list!

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Women's Rodeo World Championship Director of Operations and Rodeo Administration
      • May 2022 - Present

    • Associate Vice President of Athlete Initiatives
      • May 2020 - May 2022

    • Virtual Rodeo Qualifier (VRQ) Director
      • May 2018 - May 2020

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Athlete Relations Coordinator
      • Jan 2017 - May 2018

      RFD-TV's The American is one of the largest events RFD-TV produces. This was the fourth year RFD-TV's The American, presented by Polaris RANGER was held and my duties as the Athlete Relations Coordinator included: - Managed 600 Semi-Finals athletes - Managed 130 RFD-TV's The American athletes - Created and Distributed all athlete information and schedules for The American - Organized and executed athlete check-in procedures for 600+ contestants at The American and The American Semi-Finals - Managed and worked as a liaison with the sanctioning bodies that held 160 qualifying events - Distributed checks totaling $3 million in payouts to The American/Semi-Finals athletes - Served as a direct point of contact for hotels, stalls, tickets, sponsor gifts, payouts, rules, etc. for The American athletes Show less

    • Event Marketing Manager
      • Apr 2016 - Feb 2017

      Early in 2015, the top rodeo athletes in the world created Elite Rodeo Athletes (ERA), determined to elevate the world of professional rodeo. ERA puts special emphasis on the fans, allowing them to pull back the curtain on their favorite rodeo superstars with special behind-the-scenes content. My duties include: - Local Market Activation - Sales - Sponsorship Fulfillment - Athlete Relations Early in 2015, the top rodeo athletes in the world created Elite Rodeo Athletes (ERA), determined to elevate the world of professional rodeo. ERA puts special emphasis on the fans, allowing them to pull back the curtain on their favorite rodeo superstars with special behind-the-scenes content. My duties include: - Local Market Activation - Sales - Sponsorship Fulfillment - Athlete Relations

    • Athlete Relations Coordinator
      • Sep 2016 - Jan 2017

      In 2016 the All In Barrel Race was created for 5D barrel racing participants to travel to Las Vegas, NV during the National Finals Rodeo to participate in a week long event that paid out a guaranteed $250,000. As the Athlete Relations Coordinator, I was in charge of the following tasks: - Managing 600 athletes - Creating schedules and implementing rules for all barrel racing athletes - Coordinating all hotel requests (including suite upgrades and extended stay charges) - Assigning all stall requests and managing the check-in and check-out process - Managing the staff and volunteers that were assigned to the stall lot - Vendor and sponsor activation - Shaving sales Show less

    • Event Marketing Coordinator
      • Dec 2014 - Mar 2016

      RMG is a television network that provides rural lifestyle programming to 61,000,000 homes RMG owns RFD-TV, Rural Radio, Family Net, and RFD-TV Theatre in Branson. My duties include: -Manager for RFD-TV's The American presented by Polaris Ranger. *Organize and execute the athlete check-in procedures for over 600 athletes. *Create and manage event reports and database *Collaborate with media personnel to share stories on RFD-TV's The American athletes *Liaison for sponsorship involvement for check-in procedures *Work in a fast paced environment and be prepared to adapt to change *Collaborate with marketing team on website redesign strategies -RFD-TV's Event Manager *Collaborate with events team to create trade show and promotion strategies *Execute all event strategies and manage RFD-TV staff members *Manage RFD-TV's fleet *Create and execute all procedures for RFD-TV events Show less

    • Social Media Marketing Intern
      • Jun 2014 - Dec 2014

      RMG is a television network that provides rural lifestyle programming to 61,000,000 homes RMG owns RFD-TV, Rural Radio, Family Net, and RFD-TV Theatre in Branson. -Implemented plans given by Social Media Manager. -Prepared tweets and Facebook posts to educate the target audience. -Created, implemented, and analyzed contests implemented on social media sites. -Managed RFD-TV and Rural-TV Facebook, Twitter, and Pinterest accounts. -Measured online campagins using Google Analytics and social media insights. Show less

    • United States
    • Hospitality
    • 700 & Above Employee
    • Front Desk Agent
      • May 2013 - May 2014

      -Ensured guests had a satisfactory stay at the Hilton Garden Inn property -Created a positive environment for all guests. -Handled cash register and in house pantry postings. -Ensured successful teamwork with co-workers to complete all tasks effectively. -Worked on OnQ computer software. -Ensured guests had a satisfactory stay at the Hilton Garden Inn property -Created a positive environment for all guests. -Handled cash register and in house pantry postings. -Ensured successful teamwork with co-workers to complete all tasks effectively. -Worked on OnQ computer software.

    • Television/Media Internship
      • Dec 2013 - Dec 2013

      -Logged video footage and learned about different types of camera shots. -Interviewed National Finals Rodeo (NFR) fans, contestants, sponsors and personalities -Logged each performance of the NFR to help make the editing process more efficient -Assisted in the production of daily highlight videos that promoted Fan Fest inside Cowboy Christmas at the Las Vegas Convention Center -Delivered drives with highlight videos and time laps footage every morning to Las Vegas Events personnel -Logged video footage and learned about different types of camera shots. -Interviewed National Finals Rodeo (NFR) fans, contestants, sponsors and personalities -Logged each performance of the NFR to help make the editing process more efficient -Assisted in the production of daily highlight videos that promoted Fan Fest inside Cowboy Christmas at the Las Vegas Convention Center -Delivered drives with highlight videos and time laps footage every morning to Las Vegas Events personnel

    • United States
    • Media Relations Intern
      • Jun 2013 - Jul 2013

      -Created videos for Facebook and YouTube featuring the CNFR and CFD stars -Contacted CFD and CNFR stars for media interviews -Interacted and helped the media personnel in any way that I could -Created photograph collages for Instagram, Twitter and Facebook -Helped my mentor, Susan Kanode, with any task that she needed -Worked with iMovie, Photocollage and each social media site -Created videos for Facebook and YouTube featuring the CNFR and CFD stars -Contacted CFD and CNFR stars for media interviews -Interacted and helped the media personnel in any way that I could -Created photograph collages for Instagram, Twitter and Facebook -Helped my mentor, Susan Kanode, with any task that she needed -Worked with iMovie, Photocollage and each social media site

    • Waitress
      • Sep 2012 - Jul 2013

      *Provided highly personal guest service *Problem solved on a daily basis *Handled money on a touch computer screen *Possessed team work and leadership skills *Provided effective communication to guests, co-workers, and managers *Provided highly personal guest service *Problem solved on a daily basis *Handled money on a touch computer screen *Possessed team work and leadership skills *Provided effective communication to guests, co-workers, and managers

    • Agriculture Communications Intern
      • Jan 2013 - May 2013

      *Developed an informational brochure *Wrote a feature story on Haley Lockwood (WAES intern) *Developed weekly journals and report to my supervisor *Produced marketing ideas for social media sites (Facebook, Twitter, YouTube) *Developed an informational brochure *Wrote a feature story on Haley Lockwood (WAES intern) *Developed weekly journals and report to my supervisor *Produced marketing ideas for social media sites (Facebook, Twitter, YouTube)

    • Marketing Intern
      • Sep 2012 - Jan 2013

      *Promoted and organize "The Stampede" student fan club *Worked athletic games by organizing promotions and give a ways *Helped generate creative ideas and expand our social media outlets *Promoted and organize "The Stampede" student fan club *Worked athletic games by organizing promotions and give a ways *Helped generate creative ideas and expand our social media outlets

    • United States
    • Medical Practices
    • Agriculture Communications Student
      • 2010 - 2013

      -averaged 16 credit hours per semester -averaged 16 credit hours per semester

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Miss Frontier and Lady in Waiting
      • Sep 2010 - Aug 2012

      - Represented the sport of rodeo using effective communication and a positive attitude - Created the first annual "Queens Clinic" for Cheyenne Frontier Days - Traveled to PRCA rodeos and promoted Cheyenne Frontier Days - Worked year round as the ambassador for the Largest Outdoor Rodeo in the World - Represented the sport of rodeo using effective communication and a positive attitude - Created the first annual "Queens Clinic" for Cheyenne Frontier Days - Traveled to PRCA rodeos and promoted Cheyenne Frontier Days - Worked year round as the ambassador for the Largest Outdoor Rodeo in the World

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Public Relations Intern
      • Sep 2011 - May 2012

      *Assisted in fundraising promotions for the LCCC scholarship rodeo *Worked as an assistant editor for rodeo brochures, radio scripts, and television interviews *Assisted in fundraising promotions for the LCCC scholarship rodeo *Worked as an assistant editor for rodeo brochures, radio scripts, and television interviews

Education

  • University of Wyoming
    Agriculture Communications, Marketing Communications and Agriculture Economics
    2012 - 2014
  • Laramie County Community College
    Associate of Science (A.S.), Agriculture, General
    2010 - 2012
  • Cheyenne East High School
    High School Diploma
    2007 - 2010

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