Experience

Lexico

• Romania
• Restaurants

• Operations Manager

  • Feb 2020 - Present

• Operations Coordinator

  • Jan 2018 - Feb 2020



Self-employed

• Real Estate
• 1 - 100 Employee

• Freelance Consultant

  • Apr 2016 - Present

  Assist startups and entrepreneurs with development of sales and marketing strategy: • Built CRM and email marketing campaigns for Milwaukee-area author of leadership books - A/B tested book release email campaigns leading to a bump in sales • Assisted CEO and Founder of apparel start up, Sexy Socks, in Cape Town, South Africa - Coordinated and promoted five Sock Drops at local schools in South African townships - Wrote job descriptions, aided in hiring… Show more Assist startups and entrepreneurs with development of sales and marketing strategy: • Built CRM and email marketing campaigns for Milwaukee-area author of leadership books - A/B tested book release email campaigns leading to a bump in sales • Assisted CEO and Founder of apparel start up, Sexy Socks, in Cape Town, South Africa - Coordinated and promoted five Sock Drops at local schools in South African townships - Wrote job descriptions, aided in hiring, and onboarded two new employees - Pitched socks to retailers, securing retail space in 10 new stores - Transitioned online sales platform from Shopify to WooCommerce and accounting management from Sage to Xero • Networking and promotional strategy for Airbedding, an AirBnB management service in Sydney, Australia - Identified key events, groups, and advertising opportunities for multi-faceted brand building Show less Assist startups and entrepreneurs with development of sales and marketing strategy: • Built CRM and email marketing campaigns for Milwaukee-area author of leadership books - A/B tested book release email campaigns leading to a bump in sales • Assisted CEO and Founder of apparel start up, Sexy Socks, in Cape Town, South Africa - Coordinated and promoted five Sock Drops at local schools in South African townships - Wrote job descriptions, aided in hiring… Show more Assist startups and entrepreneurs with development of sales and marketing strategy: • Built CRM and email marketing campaigns for Milwaukee-area author of leadership books - A/B tested book release email campaigns leading to a bump in sales • Assisted CEO and Founder of apparel start up, Sexy Socks, in Cape Town, South Africa - Coordinated and promoted five Sock Drops at local schools in South African townships - Wrote job descriptions, aided in hiring, and onboarded two new employees - Pitched socks to retailers, securing retail space in 10 new stores - Transitioned online sales platform from Shopify to WooCommerce and accounting management from Sage to Xero • Networking and promotional strategy for Airbedding, an AirBnB management service in Sydney, Australia - Identified key events, groups, and advertising opportunities for multi-faceted brand building Show less



Waukesha Metal Products

• United States
• Automotive
• 1 - 100 Employee

• Executive & Marketing Coordinator

  • May 2015 - Jan 2017

  Managed all administrative duties including full admin support for the President/C Suite and the planning of travel, meetings, and events for Board of Directors, Executive, and Sales Teams. Launched a new website, managed all social media accounts, honed Google Adwords with the help of a team of experts, and lead all online and offline marketing campaigns. Processed all team expenses monthly and provided quarterly summaries of complex financial statements to Board of Directors. Represented WMP… Show more Managed all administrative duties including full admin support for the President/C Suite and the planning of travel, meetings, and events for Board of Directors, Executive, and Sales Teams. Launched a new website, managed all social media accounts, honed Google Adwords with the help of a team of experts, and lead all online and offline marketing campaigns. Processed all team expenses monthly and provided quarterly summaries of complex financial statements to Board of Directors. Represented WMP in the community at career fairs, as a career coach for local students, and in regional workforce and economic development meetings. Developed and presented the 2017 Marketing Strategy and created a marketing handbook for incoming Coordinator. Systems learned: Trello, Webex, Wordpress, Buffer Show less Managed all administrative duties including full admin support for the President/C Suite and the planning of travel, meetings, and events for Board of Directors, Executive, and Sales Teams. Launched a new website, managed all social media accounts, honed Google Adwords with the help of a team of experts, and lead all online and offline marketing campaigns. Processed all team expenses monthly and provided quarterly summaries of complex financial statements to Board of Directors. Represented WMP… Show more Managed all administrative duties including full admin support for the President/C Suite and the planning of travel, meetings, and events for Board of Directors, Executive, and Sales Teams. Launched a new website, managed all social media accounts, honed Google Adwords with the help of a team of experts, and lead all online and offline marketing campaigns. Processed all team expenses monthly and provided quarterly summaries of complex financial statements to Board of Directors. Represented WMP in the community at career fairs, as a career coach for local students, and in regional workforce and economic development meetings. Developed and presented the 2017 Marketing Strategy and created a marketing handbook for incoming Coordinator. Systems learned: Trello, Webex, Wordpress, Buffer Show less



Grafton Area Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Tourism Marketing and Events Coordinator

  • May 2014 - May 2015

  Built and executed integrated marketing campaigns for the Grafton Area Chamber of Commerce and the promotion of its events including managing multiple Facebook pages, websites and email communications. Wrote, designed and edited event materials including advertisements (print and digital), posters, flyers, tickets, and other signage. Provided exceptional customer service and information to callers and visitors as the local tourism office and community resource. Explored new community event… Show more Built and executed integrated marketing campaigns for the Grafton Area Chamber of Commerce and the promotion of its events including managing multiple Facebook pages, websites and email communications. Wrote, designed and edited event materials including advertisements (print and digital), posters, flyers, tickets, and other signage. Provided exceptional customer service and information to callers and visitors as the local tourism office and community resource. Explored new community event opportunities and innovative sources of non-dues income including grant writing. Systems learned: ChamberMaster, Constant Contact Show less Built and executed integrated marketing campaigns for the Grafton Area Chamber of Commerce and the promotion of its events including managing multiple Facebook pages, websites and email communications. Wrote, designed and edited event materials including advertisements (print and digital), posters, flyers, tickets, and other signage. Provided exceptional customer service and information to callers and visitors as the local tourism office and community resource. Explored new community event… Show more Built and executed integrated marketing campaigns for the Grafton Area Chamber of Commerce and the promotion of its events including managing multiple Facebook pages, websites and email communications. Wrote, designed and edited event materials including advertisements (print and digital), posters, flyers, tickets, and other signage. Provided exceptional customer service and information to callers and visitors as the local tourism office and community resource. Explored new community event opportunities and innovative sources of non-dues income including grant writing. Systems learned: ChamberMaster, Constant Contact Show less



Reuters News Agency

• United Kingdom
• Media Production
• 400 - 500 Employee

• Events Specialist, Global Agency Marketing

  • Mar 2013 - Mar 2014

  Oversaw the planning and coordination of sponsorship at more than 15 global industry events in a 12 month period as part of the Global Agency Marketing team. Worked with Sales and Marketing teams to align objectives and develop event plans. Negotiated sponsorship packages and liaised with Sales, Creative Services, and Events Teams as well as external organizations across the globe to execute event sponsorship logistics. Used social media including Facebook, Twitter, LinkedIn, YouTube and… Show more Oversaw the planning and coordination of sponsorship at more than 15 global industry events in a 12 month period as part of the Global Agency Marketing team. Worked with Sales and Marketing teams to align objectives and develop event plans. Negotiated sponsorship packages and liaised with Sales, Creative Services, and Events Teams as well as external organizations across the globe to execute event sponsorship logistics. Used social media including Facebook, Twitter, LinkedIn, YouTube and Reuters Inside Agency blog to share, promote and "Live Tweet" events and engage with followers as part of content marketing strategy. Developed collateral and event materials, including copywriting and editing, as well as assisted the Marketing Development Manager in the execution of marketing campaigns in multiple regions and languages across multiple platforms. Collated feedback from teams to prepare and publish internal post-event reports and event insight blog posts for the Reuters Inside Agency blog. My experience over the course of the yearlong placement culminated in participation in Marketing strategy planning conversations including development of the 2014 events plan and budget, research and planning for Reuters’ first virtual event, and the creation of a training manual for my incoming Event Specialist in this one year work placement program. Systems learned: Eloqua, Salesforce, Cisco Webex Show less Oversaw the planning and coordination of sponsorship at more than 15 global industry events in a 12 month period as part of the Global Agency Marketing team. Worked with Sales and Marketing teams to align objectives and develop event plans. Negotiated sponsorship packages and liaised with Sales, Creative Services, and Events Teams as well as external organizations across the globe to execute event sponsorship logistics. Used social media including Facebook, Twitter, LinkedIn, YouTube and… Show more Oversaw the planning and coordination of sponsorship at more than 15 global industry events in a 12 month period as part of the Global Agency Marketing team. Worked with Sales and Marketing teams to align objectives and develop event plans. Negotiated sponsorship packages and liaised with Sales, Creative Services, and Events Teams as well as external organizations across the globe to execute event sponsorship logistics. Used social media including Facebook, Twitter, LinkedIn, YouTube and Reuters Inside Agency blog to share, promote and "Live Tweet" events and engage with followers as part of content marketing strategy. Developed collateral and event materials, including copywriting and editing, as well as assisted the Marketing Development Manager in the execution of marketing campaigns in multiple regions and languages across multiple platforms. Collated feedback from teams to prepare and publish internal post-event reports and event insight blog posts for the Reuters Inside Agency blog. My experience over the course of the yearlong placement culminated in participation in Marketing strategy planning conversations including development of the 2014 events plan and budget, research and planning for Reuters’ first virtual event, and the creation of a training manual for my incoming Event Specialist in this one year work placement program. Systems learned: Eloqua, Salesforce, Cisco Webex Show less