• May 2022 - Present

• Dec 2015 - Apr 2022

• Brand Identity and Story Development• Consumer Research and Market Trend Analysis• Vendor/Client Relationship Management• Brand architecture, positioning, and strategy• Visual marketing and merchandising director

• Jul 2015 - Dec 2015

• Accounting and audit• Marketing strategy development• Client/Vendor relationship management

Graphic Designer and Brand Strategist

• Aug 2014 - Present

• Development and execution of brand strategies for a wide range of clients, including corporations, educational institutions, and non-profit organizations such as Dubai Islamic Bank, WBM International, the Municipality of Princeton, Raritan Valley Community College, Rutgers University, New York University, Antonia Maria Foundation, Ahmadiyya Muslim Association, and Survivor's Create, amongst others. • Creation of a variety of visual communication materials, including print and digital media, social media graphics, and other visual assets, to achieve effective brand recognition and representation for clients. • Successful management of event planning and execution for corporate and non-profit clients, ensuring seamless coordination and delivery of high-quality events. • Advocacy for diversity, equity, and inclusion in corporate identity, through intentional design. • Expanding networks and resources into underserved New Jersey communities, to inform and enrich brand identities and implement succesful event planning strategies. • Earned Best Print Media (Class C Municipality) award for Princeton at the 58th Annual Municipal Public Information Contest. Show less

• Jun 2022 - Dec 2022

• Managed the organization's budget, including forecasting revenue and expenses, creating financial reports, and presenting financial information to the executive team.• Developed financial strategies to ensure the organization's financial health, and made recommendations for adjustments as necessary.• Oversaw fundraising efforts for the organization, including grant writing, soliciting sponsorships, and organizing fundraising events.• Coordinated the finances for organizational events, such as advertising and venue fees.• Collaborated with the executive team and other departments to create and implement financial policies and procedures to ensure the organization's financial stability.• Maintained accurate records of financial transactions, including deposits, withdrawals, and invoices.• Conducted financial analyses to identify areas for improvement and make data-driven decisions.• Communicated financial information to stakeholders, including executive team members, staff, and vendors.• Ensured compliance with all financial regulations and standards. Show less

• Jun 2021 - Jun 2022

• Oversaw the production of high-quality content across all sections of the newspaper, including news, features, arts, and sports.• Led the design team in creating visually appealing layouts and graphics that complemented the written content and enhanced the reader experience.• Developed and maintained a streamlined editorial workflow, ensuring that deadlines were met and that all content met the highest standards of accuracy, clarity, and journalistic integrity.• Collaborated with the Editor-in-Chief and other senior staff to set editorial direction and make strategic decisions about coverage, distribution, and community engagement.• Served as a key liaison between the newspaper and the wider Rutgers-Newark community, building relationships with campus organizations, local businesses, and community leaders to foster partnerships and promote the paper's brand.• Spearheaded the development of a comprehensive marketing and outreach strategy, utilizing social media, email newsletters, and other channels to increase readership and engagement.• Managed the newspaper's budget and finances, ensuring that resources were allocated effectively and that organizational events were successful and well-attended.• Mentored and trained junior staff members, providing guidance and support to help them develop their skills and reach their potential.• Received positive feedback from readers, faculty, and other stakeholders for the quality and impact of the newspaper's coverage, design, and overall presentation. Show less

• Oct 2020 - Jun 2021

• Successfully created and implemented a new brand strategy for The Observer, resulting in increased readership and engagement.• Developed a cohesive corporate identity that aligned with the newspaper's values and mission.• Managed all social media accounts, growing the following and engagement across multiple platforms.• Produced engaging and high-quality content for print and online, including feature articles, opinion pieces, and multimedia projects.• Designed and maintained the newspaper's website, ensuring it was user-friendly and visually appealing.• Led a team of designers and content creators, providing guidance and feedback to produce high-quality work.• Developed and executed effective marketing strategies to increase awareness and engagement with The Observer among the Rutgers-Newark community and beyond. Show less

Staff Writer | In-House Designer

• Sep 2021 - Dec 2021

• Successfully rebranded Newance magazine by developing a new brand identity scheme that reflects the magazine's core values and mission. • Conducted research on current design trends and competitor magazines, and worked with the editorial team to create a new brand identity scheme that is unique and appealing. • Created design templates, style guides, and brand guidelines for consistent implementation across all print and digital materials. • Collaborated with the editorial team to ensure that the new design enhances the magazine's content and readability. • Boosted social media visibility and engagement for Newance magazine. • Created engaging social media content and graphics that aligned with the magazine's new brand identity and messaging. • Developed and implemented a social media marketing strategy that increased the magazine's social media following and engagement rates. • Covered local arts and culture events in Newark, specifically the Newark Arts Festival in 2021. • Conducted research on local arts and culture events and created a content calendar for coverage. • Attended events and conducted interviews with artists, curators, and other stakeholders. • Wrote compelling articles that highlight the diverse and vibrant arts and culture scene in Newark. Show less

Visual Merchandising | Sales Associate

• Feb 2017 - Dec 2021

• Styling and curating the floorset and main displays for the Bath & Body Works/White Barn store, in alignment with L Brands corporate identity and the respective aesthetic schemes of the brands. • Executing annual inventory and managing weekly shipment processing and organization, ensuring accuracy and efficiency. • Delivering high-quality customer service, responding to customer inquiries, resolving issues, and handling transactions with proficiency. • Demonstrating strong retail skills, including merchandising and visual merchandising to optimize the store's presentation and sales. • Employing excellent project management skills, effectively managing timelines and priorities to meet store objectives. • Utilizing exceptional interpersonal skills to develop positive relationships with customers, peers, and leadership team members. • Demonstrating leadership qualities by mentoring and coaching other team members to enhance their performance and maximize productivity. • Creating compelling window displays to attract customers and drive sales. • Proficiency in cash wrap operations, including processing transactions, handling cash, and balancing the cash drawer accurately. • Delivering effective presentations on product features, benefits, and promotions to drive sales and revenue. Show less

Municipal Admin Intern

• Aug 2018 - Aug 2019

• Curated the brand and corporate identity scheme for the Municipality of Princeton and its various civil departments, designing logos, typography, and color schemes that reflect the township's identity and values. • Produced high-quality print materials such as brochures, flyers, and posters, ensuring that they adhere to the brand guidelines and are consistent with the township's messaging. • Collaborated with various township departments, including public works, recreation, and public safety, to create design assets and visual elements that showcase the uniqueness of each department while maintaining a cohesive look. • Conducted research and analyzed data on the target audience and local trends to ensure that the township's branding and messaging are relevant and resonant with the community. • Developed and implemented effective marketing and communication strategies that enhance the visibility and awareness of the township's programs, services, and events. • Won the New Jersey League of Municipalities 58th Annual Municipal Public Information Contest Award for Best Print Media (Class C Municipality) in 2019, highlighting the success of the branding and design efforts. Show less

Assistant to the Dean | Event Coordinator for the Office of Multicultural Affairs

• Jan 2016 - Mar 2019

•Worked under the departmental Dean to promote diversity and equity initiatives at the College through the organisation and coordination of several networking and outreach programs such as the CRECER Program, the HBCU College Fair, Paul Robeson Youth Achievement Awards, Brothers Helping Brothers and Sister to Sister Network, Boys to Men and Girls to Women programs, with a total reach of over 10,000 college and high school students. • Created the brand identity and promotional/marketing materials for the department and its events through styling, art direction, and Adobe Creative Suite for cohesive brand identity as per project needs and requirements. • Managed and created content for social media accounts through project management and interpersonal communication used for successful content creation and audience engagement. • Utilized skills in teaching and writing to create educational content for students. • Developed skills in photography through event documentation and promotional materials. • Demonstrated leadership skills in managing and coordinating events, overseeing teams of employees, students, and community volunteers in the Branchburg, and Greater Somerset County area. • Presented at various events to promote diversity and equity initiatives, establishing connections with government employees, and donors on behalf of the Department of Multicultural Affairs. • Collaborated with College's Graphics Department to develop Raritan Valley Community College's corporate identity scheme for cohesive branding across departments and events. • Gained experience in higher education and equity initiatives through direct work with several Deans on campus, namely the Dean of Multicultural Affairs. Show less

Junior Designer

• Aug 2017 - Dec 2017

• Conducted market research and analysis to inform product and packaging design for several WBM Himalayan Pink Salt product lines for vendors including but not limited to: Walmart, Dollar Store, Harmons, The Christmas Tree Shops. • Designed expo and exhibition booths and created promotional/marketing materials for the Natural Products Expo 2017 to increase brand awareness and drive sales. • Created prototypes and mock-ups of products for potential clients to showcase design concepts and drive new business, specifically working on the development of the Natural Solutions skincare and cosmetics line, in collaboration with Dr. Barbara Hendel. • Successfully reorganized the Shipping Department's shipment processing and tracking between the New Jersey and Karachi (Pakistan) branches to streamline operations and improve efficiency. Show less

Human Resources Intern

• Feb 2010 - Feb 2010

• Developed and implemented programs aimed at encouraging Emirati youth to seek higher education and careers in the finance sector of industry, and to make banking more appealing to young Emirati professionals. • Provided translation services between Arabic and English as required for student work, ensuring that all students were able to participate fully in classroom activities. • Conducted market research to identify areas of potential growth for the finance sector, and made recommendations for how the organization could capitalize on these opportunities. • Collaborated with team members to design and execute recruitment initiatives, resulting in a more diverse and talented workforce. • Demonstrated strong communication, organizational, and problem-solving skills, and consistently met or exceeded performance expectations. Show less