Experience

Unwind The Grind

• United Arab Emirates
• Human Resources Services
• 1 - 100 Employee

• Founder

  • May 2017 - Present

  Unwind the Grind http://unwindthegrind.com is a millennial leadership development platform empowering them to achieve what they are capable of & enabling them to excel in their careers. We do this via: A) Organizational consulting, coaching and events focusing on millennial leadership development, employee engagement, change management, skills and strengths profiling. B) Empowering millennials to gain clarity on their career path, build their professional skills/personal brand and achieve what they’re capable of through individual coaching and workshops. Almost 7 years into the launch of Unwind the Grind, we have: - Delivered 1000+ hours of coaching and consulting across 30+ industries and 25+ nationalities. - Reached 20000+ millennials via consulting with Expo 2020, ADEK, Mubadala, LinkedIn, Unilever, Dubai Business Associates, Bon Education, Women in Leadership Malaysia, NYU AD, Shan Foods Pakistan, American University of Sharjah, e7 Banat Al Emarat, Impact Hub Dubai, STEP Conference, in5, Curtin University, Lean in Arabia, AUD, UOWD and HULT Business School to name a few. Show less


The Huffington Post
• Contributor

  • Jul 2016 - May 2017


Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Regional Brand Manager - Pantene Brand Franchise Organization, IMEA

  • Jul 2014 - Feb 2016

  As a senior brand manager in Pantene IMEA BFO, I lead a team of 8 people to set the vision, objectives, strategies and plans for my $250mn business. This includes in-depth consumer understanding/segmentation to define brand equity/architecture, product and packaging design, iconic assets and translating this into a 3-5 year brand master plan through winning campaign and commercial Ideas, superior and competitive digital back communication and targeted trial programs.

• Senior Regional Brand Manager Pantene MEAP/T

  • Jun 2013 - Jun 2014

  - Turned around the business in our biggest market Saudi with +15% growth across all measures via designing a restage on Pantene MEAP making it the World’s first haircare brand to provide a solution to water damage – the No.1 consumer unmet need in the region. First time ever holistic digital/PR trial program also nominated in the Dubai Lynx awards. - Successfully launched Pantene Moisture Renewal line extension leveraging Joelle, the No.1 beauty expert in MENA – this collection has contributed to strong growth and has become a sizable portion of the business.- Innovator and pioneer of Pantene Oil Replacement, creating a new category of leave-in creams making it the biggest conditioning player in the region and the fastest growing P&G conditioning business in the world. Designed breakthrough innovation, communication and trial program.- Spear-headed Pakistan business with +20% growth for 3 consecutive years by designing relevant innovation and communication master plan. - Paved the way for business turnaround in Turkey, by defining brand strategies and designing insightful communication leveraging local celebrity. Show less

• Regional Group Brand Manager Hair care MEAP

  • Jul 2012 - May 2013

  As a regional delivery business manager, I was responsible for the top and bottom line growth of the +$100 mn haircare category in my respective markets. Leading a team of 5 people, this role was a hands-on role whereby I was the key owner and expert of my markets, defining category vision, objectives, portfolio role and strategic choices. This translated into winning annual category plans that delivered strong topline and bottom line growth in each market. I delivered the following:+20% growth across Haircare Pakistan, paving the way for setting up local production plant.Orchestrated turnaround of South Africa business after years of declining market share and equity. This was enabled via (i) making clear portfolio strategic choices, defining role of core/non-core brands, (ii) leading local Jo-burg team of 10 people to deliver the plans by on-the-job coaching. Show less

• Brand Manager Wella MEAP - Regional Business Unit

  • Oct 2011 - Jun 2012

  An end to end design-delivery brand management position responsible for growing the +$50mn Koleston business in the middle east region. Led a team of 7 people and despite the short tenure, delivered strong results in the biggest market Saudi, driven by exploding the growth on Koleston foam, first to launch in the category. Streamlined brand strategies and plans to drive the business in the most effective way forward. Finally, identified and resolved a parallel imports issue for Koleston that was hampering brand growth. Show less

• Assistant Brand Manager Pantene - Middle East North Africa & Pakistan - Regional Business Unit

  • Aug 2009 - Sep 2011

  As a regional business manager, I was responsible for both the design and delivery aspects of the business. This included overall strategic planning, development and execution of strategies and plans.- Delivered strong & health focused business master plan transforming Pantene regionally from weakest to strongest brand in the portfolio. - Launched and Leveraged Pantene Nature Fusion Line extension delivering double digit growth across the region, exceeding the targets set, with highest ever scores on qualified advertising support in Saudi.- Revamped the brand via a restage in the region with 3D packaging change and above average qualified communication.- Re-modeled Pantene Microscope consultancy program driving trial with 5 million MENAP consumers. Show less

• Assistant Brand Manager

  • Dec 2006 - Jul 2009

  Worked in the capacity of an Assistant Brand Manager on three different global brands: Safeguard, Pantene & Ariel.



JWT Asiatic Advertising Agency

• Internship

  • Jun 2006 - Jul 2006

  Interned at JWT Asiatic Advertising Agency – Planning and Client Services for 4 weeks Interned at JWT Asiatic Advertising Agency – Planning and Client Services for 4 weeks



ABN AMRO N.V

• Banking
• 1 - 100 Employee

• Internship

  • Dec 2005 - Dec 2005

  Interned at ABN AMRO N.V (Head Office) at the Business Quality Dept. for 4 weeks Interned at ABN AMRO N.V (Head Office) at the Business Quality Dept. for 4 weeks



Pakistan State Oil

• Pakistan
• Oil and Gas
• 700 & Above Employee

• Internship

  • Jun 2005 - Aug 2005

  Interned at Pakistan State Oil (Training & Organization Development and Brand Management) for 6 weeks Interned at Pakistan State Oil (Training & Organization Development and Brand Management) for 6 weeks



DAWN Group of Newspapers

• Newspaper Publishing
• 200 - 300 Employee

• Internship

  • Dec 2004 - Jan 2005

  Interned at the Marketing Dept of DAWN for four weeks. Also worked as an organizer in ‘All about Lifestyles 2004’ Interned at the Marketing Dept of DAWN for four weeks. Also worked as an organizer in ‘All about Lifestyles 2004’