Sami Suddle

Trade & Sales Manager at Bentley Emirates
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • English -
  • Urdu -
  • Punjabi -
  • Arabic -

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Experience

    • United Arab Emirates
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Trade & Sales Manager
      • Jul 2022 - Present

      •I Oversee The Sale Of Parts, Accessories & Branded Goods For Bentley By Maintaining & Developing Trade Network For Bentley Genuine Parts Within Whole Of UAE Market •I Manage Parts Trade Sales Team, My Aim & Focus Is To Ensure That Trade Team Should Provide Customers Service At Its Highest Satisfactory Premium Level By Responding To Their Inquiries Within Shortest Time Accurately, Smoothly & Courteously, Which Will Lead Us To Convert Inquires To Sale •Since Joining With Bentley Emirates, I Have Managed To Re-Align Trade & Retail Network Across The UAE, At Some Time Have Also Pushed To Achieve Sales Figures. Within My First Year I Was Able To Increase Bentley Emirates Parts Tarde Sales By 25% •I Also Manage & Further Develops - 7 Bentley Original Branded Goods Boutiques Across UAE – With Proper Planning I Channelized The Branded Goods Sales In Such A Way That It Have Shown A Steady Increase Of 15% Within One Year •I Insure To Maximize The Sales & Profitability To Meet Company, Brand & Department Sales Forecast & Target – In Last One Year, Every Month We Have Manage To Achieve Average Of 110% Bentley Parts Sales Against Monthly Budgeted Target •I Also Assets Parts Manager In Operations & Take A Proactive Action In Appropriate Way To Improve Operations.–When And As Required I Also Take Up Parts Manger Role •Part Of My Job Also Requires Me To Audit All Administrative Operations, Functions, Returns, Record Keeping & Reporting So That They Are Done As Per Company Policy & Are Up To Date •I Also Oversee Stock & Inventory Levels By Having Periodic Stock Checks To Maintain Turnover & Minimizing Obsolescence Costs •Part Of My Responsibility Is Also To Monitor General Housekeeping & Presentation Of Parts, Customer & Display Area, Along With Warehouse, Sales + Workshop Counter •In My First Year I Have Developed A Strong Working Relationship With My Trade, Parts, Workshop Teams, Trade Customer, Dealership Staff, Manufacturer Representatives, Suppliers & Statutory Representatives Show less

    • United Arab Emirates
    • Automotive
    • 1 - 100 Employee
    • Brand & Commercial Manger
      • May 2020 - Jun 2022

      •My Core Responsibility Is To Handle Day To Day Activities Of Brand & Commercial Department, Business Management, Develop Business Plan’s For Prospect Future Ventures For UAE, Iraq & Jordan •Leading Brand & Commercial, Logistic, Sales & Marketing Team–Partially •Build KPI’s & Ensure Proper Follow Up Of Stock, Implement Necessary Recovery Plan For The Liquidation Of Stock By Revaluating The 5% Gross Margin •Prepare In Depth Competitive Analysis On Company Brands Including Chrysler, Dodge, Jeep, RAM, Chines Brands (Dongfeng, DFSK, Chery, GAC, JAC, MG) & Premium Multiband Line Up Vs Multiple Brands, New Model Launches To Develop Product & Pricing Strategies For Product Lifecycle •Streamline Sales Support Process, Brand, Forecasting, Costing & Pricing •Assist Internal Management to & Negotiate With Principal Offices For Re-Designing/Liquidating Stocks As Required To Maximize Profitability & To Guarantee Payments In A Quick Timeframe •Analyze Market Data To Update Senior Management On Market Trends Based On Brand, Model & Segment To Gain Better Understanding Of Customer Demographics •Train To Enhance Product Knowledge Of Existing & New Joiners On Entire Line Up And Competition Including Marketing Department •Assist Sales Team With Any Queries Related To Vehicles Across All Products •Work Closely With Managers & Sales Team To Make Sure The Brand Receives Highest CSV (Customer Service Value) & 98% CSI Scores •Also Involved In Making Accurate Result-Oriented Marketing Strategy For Profitability & Brand Visibility •Liaise With STELLANTIS/FCA Product & Brand Manager, For The Product - Chrysler, Dodge, Jeep, RAM. Also Prepare Groundwork For The Launch Of New Models •Develop & Execute Pricing Strategy For CDJR Brands. Advise & Structure A Weekly, Monthly, And Quarterly Sales Budget For Iraq Market •Carry Out Regular Budget And Forecast Reviews, Look After Order Planning, Inventory Management By Monitor Inventory Level, Play Supportive Role For Companies Other Business Operation Show less

    • United Arab Emirates
    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Manager Product Planning
      • May 2018 - May 2020

      • Main point of contact for Principal – STELLANTIS/FCA• Did sales & vehicle Order planning and forecasting to Principal – STELLANTIS/FCA on monthly basis• Maintained & controlled new vehicle pricing & specifications, by maintaining accurate, approved pricing file in line with 8% gross margin requirement• Prepared competitor analysis & market study on monthly, quarterly & yearly basis• Identified & proposed demonstrator fleet size, model & grade mix• Controlled Supply Chain Management, which included Dealing with Custom Authority, Managing & controlling Stock Clearance & Storage – Inventory Management, Logistic, Negotiations with supplier to get best services within the best rates• Identified the potential six-month-old aging stock issue well in advance & prepared disposal solution by launching a stock liquidation campaign in coordination with Marketing team• Coordinated & supported marketing team, by participating actively in brand activation programs• Managed & streamlined the marine & Inland insurance rates + Claim• Assisted General Manager in delivering excellence program and also supported him in developing, designing & implementing the SOP’s to run the business operation smoothly• Trained the sales Team on new product & terminology that improved their selling + product knowledge team, also did marketing budget planning, allocation & monitoring• Arranged & conducted events to generate leads for the sales team• Managed new & used car sales + admin support• Acted as Sales Manager as & when required by GM.• Overlooked Showroom operations & presentation as per principal standards• For More Detailed Discerption please refer to the CV attached in LinkedIn Profile Show less

    • Vehicle Sales & Marketing Manager
      • Dec 2016 - May 2018

      • Leasing with principal - STELLANTIS/FCA• Managed & monitored the unit’s sales for Alfa Romeo, GAC, BAIC & Pre- Owned Vehicle• Determined Monthly & annual unit Sales figures and gross profit• Established sales objectives by forecasting and developing annual sales quotas for regions, projecting expected sales volume and profit of 10% for existing and new products• Implemented different sales programs such as special prices & incentive• Maintained the sales volume, product mix, and selling price by keeping supply and demand current with having 3-Month Stocks on ground• Did vehicle configuration by keeping in view demand of the market by using STELLANTIS/FCA online Tool “Link Entry System”• Stock ordering & planning as per market & budget forecast to have at least 3-month Stock on ground & 2-Month in pipeline• Established and adjusted the selling prices of Alfa Romeo our models by monitoring costs, competition, & supply and demand• Managed national sales operational requirements by scheduling, assigning employees, following up on results• Handled sales staff by recruiting, selecting, orienting, and training employees• Enhanced sales & Admin staff job results by counseling, disciplining employees; planning, monitoring, appraising job results, Setting Monthly & Yearly Sales Target (Individual & Team)• Leading weekly & monthly team performance review meeting• Kept my self-updated with professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks• Made sure that sales team should have customer service skills at highest level & can deliver top service our customers• Developed marketing & sales Plan for the Year 2017–2018• Maintained & managed Showroom setup, display with Initiative and creativity• Was also heading & overseeing the showroom & Admin departments day to day activities• For More Detailed Discerption please refer to the CV attached in LinkedIn Profile Show less

    • Marketing & Vehicle Sales Supervisor
      • Jul 2016 - Dec 2016

      • Handling Gargash General Trading Groups Marketing activities• Developed & strategized the Marketing & Communication Plan of the company• I was responsible of compiling & submitting the Weekly Marketing activity Report to the management• Managed Promotional activities• Was main point of contact for Communication & Coordination with principals• I made ensured that Brand CI implemented in the showroom• My focus was to improve Brand image in market• Analyzed the compatriot’s price in market to set the demand & price of our brands• Managed Gargash social media which included, website, Facebook, twitter & Dubizzle• Published weekly Reports• Actively participated in organizing events and product exhibitions • Developed marketing & sales collateral Supervisor New & Pre-Owned - Alfa Romeo (Italian), GAC & BAIC (Chines)• Was Directly Reporting to GM & Management• Managed unit’s sales of Alfa Romeo, GAC, BAIC & Pre- Owned Vehicle• Determine Monthly, annual unit Sales figures & gross-profit by implementing marketing strategies, analyzing trends and results• Established a result-oriented sales objectives• Maintained sales volume, product mix, and selling price• Overlooked national sales operational requirements• Handled sales staff by recruiting, selecting, orienting, and training• Enhanced sales & Admin staff job results• Led weekly & monthly team performance review meeting • Kept my self-updated with professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks• Made sure that sales team should have customer service skills at highest level & can deliver top service our customers• Developed marketing & sales Plan for the Year 2017• Maintained & managed Showroom setup, display with Initiative and creativity• Was also heading & overseeing the showroom & Admin departments day to day activities• For More Detailed Discerption please refer to the CV attached in LinkedIn Profile Show less

    • Marketing Executive
      • Mar 2015 - Jul 2016

      • Handled Gargash Groups Marketing, by developing & strategizing the Marketing Plan of the company• Developing & submission of Marketing Communication Plan• Compiling & submitting the Weekly Marketing activity Report• Devising and presenting ideas and strategies to boost Sales & brand visibility, • Cresting & prospecting for promotional activities – OOH, ATL & BTL Advertisement• Was appointed as the main point of contact for all the communication & coordination with principal• I was reasonable to maintain Brand CI (Cooperate Identity) with in the showroom & on all other platforms, to improve the Brand image into the market• Worked as pivotal point between different department for cross functional marketing activities• One of my job roles also included doing analysis of product price, market demand, and competition activities, I was compiling all the report on all these actives & was presenting them to management• For management review & understanding, I was publishing weekly repost on Leads, Website, Google Analytics & social media• Worked very close with IT to develop Company new Website• Actively organized may events & product exhibitions, and did Post Campaign & Event reporting to monitoring performance• I was also developing marketing & sales collateral, Spec. Sheet designing & development as per Product CI• For More Detailed Discerption please refer to the CV attached in LinkedIn Profile Show less

    • United Arab Emirates
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Customer Service
      • Feb 2014 - Feb 2015

      Audatex in United Arab Emirates With headquarters in Dubai Media City, Audatex FZ LLC now offers estimating and claims management solutions to leading vehicle importers, insurers and bodyshops in the United Arab Emirates and throughout the Middle East, including Saudi Arabia. The company is led by VP of Sales & Operations Steve Watson, formerly Head of Strategic Solutions, Audatex UK. Regular & planned customer visit, Customer Calling for follow up, support, trouble shouting & problem solving, monitoring & encouraging the user to use the system more frequently with accuracy. Motivate the user by introducing them to the benefits of using the Audatex system, plus by telling them how much time they can save & how much they can improve their efficacy. Plus, to the above I was doing the new vehicle updates in the system, identifying the problem, was also doing software problem solving + was logging call to UK for problem resolving. I was covering complete UAE & GCC country Customers. My customer portfolio included major Automotive agencies e.g.: Al-Futtaim, Gargash Ent., EMC, Abu Dhabi Motors, Ali & Sons, Al Habtoor, Nagi Motors etc. In addition, I was also doing the call follow-ups with outstation customers located in Saudi, Oman, Kuwait, Qatar Muscat etc. my task was to encourage them to use our software more frequently, than time to time reviewing of vehicle model data, another vital part of my job was to conduct market research to collect latest model data from dealer & forward it to UK team so that it can updated in Audatex System. Customer based price updation & monitoring by acquiring price list from dealership or customer & upload it into the system so that user can use it for estimates creation. Delivery Audatex Software System training to new users & at same time giving refresher courses to existing user, user usually was MD, GMs, manager Supervisors, service adviser, estimators & parts professionals. For More Detail refer to the CV attached in Profile Show less

    • Marketing Executive Dubai UAE
      • Jan 2010 - Jan 2014

      National Parts Division, Dubai UAEParticipates in all Marketing & Pricing activates of Parts department; leading/supervising a 6-member marketing team. Leaded & guided the team in Preparing Marketing strategies for the parts sale’s operations, I was also responsible to maintain complete orderly archives pertaining reports/letters/correspondence of credit control department. Was Monitoring & Maintaining dealer rebate on national level. I used to extract information from SAP IS Auto so that we can compile a report on dealer sales trend & achievements, also was collating customer satisfaction responses country-wide and produce management reports highlighting SWOT. Our team was arranging & Participating seminars/trainings. We were also given the task to formulate daily / monthly / quarterly short-long term goals and developing marketing plans to achieve those set goals. I used to create PowerPoint presentation which were presented to Higher Management by our department manager or me. Was an active member of AFM National Skill Contest as leader of the test & organizing committee.• For More Detailed Discerption please refer to CV attached in LinkedIn Profile Show less

    • Pricing Assistant Dubai UAE
      • Mar 2008 - Jan 2010

      National Parts Division : Dubai UAEI was creating & maintaining Toyota, Hino, Forklift & BT Truck Pricing, at same time I also created the procedures for maintaining the suitable pricing strategy to achieve 12% GM as per sales budget. Every six month I used to run Price simulation in SAP System to update the new or revised pricing, these prices were based on various pricing agreements that we had for retail counter, fleet, aftersales & dealer sales, also prepared pricing CD’s for the dealers & partners, we use to give these CD’s to them on each updated. I was also submitting the competitor’s pricing comparison to higher management. My Job role also covered the Day-to-Day system price up-dation for all types of Sales Orders + Quote to Govt. Tenders, dealers’ orders, Fleet customers & other volume sales. Was also Quoting Air, Sea Price and RSP for Forward orders and use to create NoCard items & contract discounts for service department. I used to introduce weekly special offers to increase sales. Did Price comparison of Local market with SBA and others to stay competitive with OEM brands to maintain market share. At same time also handled fleet & government department pricing on national levels. Did regular market visits to be current with market requirement & competitor activities.• For More Detailed Discerption please refer to CV attached in LinkedIn Profile Show less

    • Parts Sales Representative
      • Feb 2006 - Mar 2008

      Achieving daily, monthly & yearly dealer's sales targets.Controlling & monitoring Dealers Sales volumes.Calculation of dealers rebates.Cheque collations from dealers on weekly basis.Toyota1Sop.com (Dealer Online System) Monitoring & follow-ups.I was also engaged in the Warehouse & KAIZEN activities.Conducting, assisting in weekly & annual branch Inventory. Designing warehouse housekeeping, which included labeling, formats & systems. Creating PowerPoint based project which was to be presented by each branch to head office; due to those projects our branch won best branch of the year award twice. During this period, I also reached the finals of Skills Contest twice, where I came 2nd & 3rd out of 200 other contestants on two occasions.• For More Detailed Discerption please refer to CV attached in LinkedIn Profile Show less

    • Partsman
      • Mar 2004 - Feb 2006

      My duties included checking, counting & binning of parts which we use to receive from our main warehouse, I had always put forward my full efforts to perform at my best and have proved myself, after some time all this hard work paid & I was given the chance to work at front counter of parts sales, I grabbed the given opportunity & learned everything, with in 2 month I was able to handle the sales counter with ease & perfection, I also handled the walk in customers for Toyota, Hino & Accessories, I use to take out required part numbers with the help of Toyota EPC ( Electronic Parts Catalogue & Parts Book) explain it to customer & sell it if customer required. • For More Detailed Discerption please refer to CV attached in LinkedIn Profile Show less

    • Administration Officer
      • Jan 2001 - Mar 2004

      Head Office.Handled all Administrative activates, HR Polices (personally designed all HR polices which included hiring procedures, interview test, promotion, increments, leave criteria, based on the government police & regulations). Transport polices (designed the transport records, repairing policies & procedures etc.). Record keeping of director personal, drawing & expenses accounts. During my job I completed my MBA, by working in the morning & taking MBA classes in evening.

    • Account Officer
      • Jun 1999 - Jan 2001

      Head Office.Handled cash & cheque collection, deposit & withdrawals. Balance & overdraft records maintenance. After 6 months due to my good performance, I was promoted to account officer & started handling full accounts of company with our accounting team.

    • Insurance
    • 700 & Above Employee
    • Insurance Agent
      • Sep 1998 - Jun 1999

      Worked as insurance agent & was responsible for outdoor Sales of insurance policies & health packages, in ten (10) months I sold around 20 healthcare coverage polices called HIP & 10 Main police valued around million Rupees. Worked as insurance agent & was responsible for outdoor Sales of insurance policies & health packages, in ten (10) months I sold around 20 healthcare coverage polices called HIP & 10 Main police valued around million Rupees.

  • Ajwa Advertisers
    • Lahore, Punjab, Pakistan
    • Salesman
      • Nov 1997 - Sep 1998

      Worked as outdoor Sales Executive, responsible for fixing appointment with customer, I use to visit customer to market my company product & services, as our main customer were pharmaceutical companies so we use to develop giveaways for the customer & these items were given by those companies sales person as a gifts to the doctor who they visit to introduce new medicine or product that company is offering, we also designed & sold giveaways hotels & agencies which usually they use for the publicity & promotions, my target market was mostly Medicine Companies, Hotels & travel agencies. Show less

Education

  • College Of Business Administration Lahore
    Masters in Business Administration, Majors: Marketing & Management
    2002 - 2004
  • Punjab College Of Commerce Lahore
    B.com, Bachelor of Commerce
    1998 - 2000
  • Elixir Academy Garden Town
    Matriculation, High School
    1993 - 1995

Community

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