Experience

97th Floor

• United States
• Marketing Services
• 100 - 200 Employee

• Content Marketer

  • Jan 2022 - Present



Self-employed

• Writer, Editor, Communications Specialist

  • Jun 2021 - Dec 2021

  Worked with small businesses like Always & Forever Love, a jewelry company, to get their social media accounts up and running. Established content pipeline and strategies alongside clients to suit their needs. Created weekly content that doubled engagement on Facebook and Instagram and brought in sales. Worked with network marketing clients at LurraLife and Digital Profit to write email and social media clients. Managed social media pages and moderated Facebook groups with thousands of members on behalf of clients. Wrote scripts for video content to announce new products. My work helped increase engagement and communications efforts with client customers. Show less



FamilySearch

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Editor

  • Nov 2020 - Jun 2021

  I edited user-submitted content for the RootsTech Connect 2021 digital conference. Responsibilities included editing descriptions for 2,000 videos, creating thumbnails, and conducting SEO research to improve search traffic. Other tasks involved creating a strategy for curating and posting content to YouTube, which included optimizing videos for SEO and best practices and organizing playlists and sections. I edited user-submitted content for the RootsTech Connect 2021 digital conference. Responsibilities included editing descriptions for 2,000 videos, creating thumbnails, and conducting SEO research to improve search traffic. Other tasks involved creating a strategy for curating and posting content to YouTube, which included optimizing videos for SEO and best practices and organizing playlists and sections.



Deseret News

• United States
• Online Media
• 100 - 200 Employee

• Freelance Writer

  • Sep 2017 - Dec 2020

  I wrote over 400 articles on culture, entertainment, video games, sports and worldwide news content, which cumulatively garnered over a million views. I optimized SEO for each article and tracked analytics to optimize publishing times and content strategy. Conducted in-depth interviews for articles involving pop culture conventions, political issues and new technology. I currently work with publishing companies to play and review video games in a freelance capacity on a semi-regular basis. Show less



Boncom

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media and Influencer Coordinator

  • Sep 2019 - Oct 2020

  I worked with creative teams to plan, design and approve regularly scheduled posts for client social media. I gathered and presented analytics to both internal and external teams. I assisted in nurturing the agency's relationship with a network of 300+ social media influencers. I planned and hosted large-scale influencer events for clients. I assisted in carrying out large-scale annual campaigns, like Light the World. I worked with creative teams to plan, design and approve regularly scheduled posts for client social media. I gathered and presented analytics to both internal and external teams. I assisted in nurturing the agency's relationship with a network of 300+ social media influencers. I planned and hosted large-scale influencer events for clients. I assisted in carrying out large-scale annual campaigns, like Light the World.



Daily Universe The

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Reporter

  • Jan 2019 - Apr 2019

  I worked with an editor to plan, investigate and report on current events and stories of interest to the BYU community. I leveraged relationships with BYU students and faculty to deliver high-quality reporting on short deadlines. I worked with Daily Universe staff to select stories for a weekly print product and assisted with the Universe's social media presence.

• Campus Editor

  • Aug 2018 - Jan 2019

  I planned, sourced and wrote original content for print and web publication on a daily basis. I came up with my own creative story ideas as well as accepted assignments from the Editor in Chief. I worked with a team of editors to coordinate, write and edit coverage for campus events. I interviewed several BYU professors and alumni on a variety of subjects, including travel, scouting and lawsuits.

• Editor In Chief

  • Jun 2018 - Aug 2018

• Campus/Life Editor

  • Apr 2018 - Jun 2018

  I planned, sourced and wrote original content for print and web publication on a daily basis. I came up with my own creative story ideas as well as accepted assignments from the Editor in Chief. I worked with a team of editors to coordinate, write and edit coverage for campus events. I interviewed several BYU professors and alumni on a variety of subjects, including travel, scouting and lawsuits.



BYU Alumni Relations

• Provo, Utah

• Social Media Manager

  • Jan 2018 - Apr 2018

  I work with a team to plan and create quality social media content designed to engage and entertain our readers. I planned, shot and edited short videos for use in social media, and planned and executed contests designed to attract new followers. I also used social media tools like Instagram live and stories to build engagement. I optimized SEO for web content, compiled site analytics and used scheduling tools to amplify engagement across all platforms. I coordinated with outside organizations to plan special events for BYU’s Alumni, and I regularly sourced and wrote original profiles for use online and in BYU Magazine. Show less



Daily Universe The

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Web Editor

  • Jun 2017 - Aug 2017

  I wrote, edited, and scheduled original news content to be posted online. I interviewed sources for story and event information, and created original art for my stories. Additionally, I managed the Daily Universe's Facebook, Twitter, and Instagram, and regularly planned content and interacted with the community. I wrote, edited, and scheduled original news content to be posted online. I interviewed sources for story and event information, and created original art for my stories. Additionally, I managed the Daily Universe's Facebook, Twitter, and Instagram, and regularly planned content and interacted with the community.



BYU Eleven News

• Provo, Utah Area

• Webmaster

  • Apr 2017 - Jun 2017

  I recorded and edited broadcast video segments and uploaded them to YouTube. I worked with broadcast reporters to improve their scripts and segments. Additionally, I wrote and edited news stories based on broadcast stories and interacted regularly with the community. Note: BYU Eleven News has rebranded as BYU Newsline. I recorded and edited broadcast video segments and uploaded them to YouTube. I worked with broadcast reporters to improve their scripts and segments. Additionally, I wrote and edited news stories based on broadcast stories and interacted regularly with the community. Note: BYU Eleven News has rebranded as BYU Newsline.