Experience

HyFun Foods
• India
• Food and Beverage Services
• 100 - 200 Employee
• Head of Marketing

  • Apr 2023 - Present

Griffith Foods
• United States
• Food and Beverage Manufacturing
• 700 & Above Employee
• Marketing Director - India and Middle East, Griffith Foods

  • Jun 2018 - Apr 2023


Puratos Food Ingredients India Pvt Ltd

• Head Of Marketing

  • Sep 2014 - May 2018

  Manages the Marketing of Puratos,India Manages the Marketing of Puratos,India



Allanasons Limited

• India
• Appliances, Electrical, and Electronics Manufacturing

• Manager - Marketing & Branding

  • Sep 2012 - Dec 2013

  Currently looking after the entire gamut of marketing & Branding for Allana’s Pet food Division, Alpets (PAN INDIA) & Allana –International frozen Meat division Responsible for Building Alpets brand (Allana – Pet Food Division), India • Working on the marketing strategy for Alpets through various ATL (print media)& BTL ( Exhibitions, instore activities, Dog Shows & many more) activities • New product development – Pre & Post Launch initiatives (including packaging development) • Responsible for all marketing activations for Brand awareness and visibility • Working on communication strategy for the brand & implemantation across various medium Responsbile for building Allana – (International frozen Meat division) • Building the marketing strategy for Allana - frozen for internatational markets such as Malaysia, Egypt, Algeria & Middle East • Defining the brand & its proposition • Working on the brand Guidelines at Corporate level • Communication strategy & standardisation of communication Show less



Aditya Birla Retail Limited

• India
• Retail
• 700 & Above Employee

• Assistant Manager -Marketing & Branding

  • Dec 2010 - Sep 2012

  • Communication and brand strategy at a Nation level • Work on the Media strategy &completely involved in Media planning & buying • All ATL,BTL, Digital and activations across all circles • Managing Media and OOH agencies • To Execute the Loyalty program calendar and initiatives & drive monthly purchase value of members and active member base in Co-ordination with agency / Zonal Teams for planning, implementation & Eval of entire monthwise Loyalty campaigner • Plan the campaign calendar (automated as well as non automated) for the month • Analyze effectiveness of monthly campaigns and initiatives with help of corporate team • Budget and control of marketing spends through Efficacy of marketing promotions / Spends Show less



McCain Foods India Pvt Ltd

• Asst Manager Marketing

  • Oct 2007 - Nov 2010

  New Product Development, Packaging and concepts, BTL activities, Consumer Contact Programmes, Conceiving National Consumer Promotions New Product Development, Packaging and concepts, BTL activities, Consumer Contact Programmes, Conceiving National Consumer Promotions