Experience

Heaven Media

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Creative

  • Nov 2022 - Present

  Heading up all things creative globally! (Creative/Design/Production) Heaven is a leading marketing and creative agency that specialises in the gaming and technology industries. We connect world-leading brands in tech and gaming with new audiences globally. Our experienced team provides unparalleled knowledge in brand building, creative execution, and strategic planning. We push boundaries and advance our industry with innovative and daring solutions. Our creative prowess and strategic mindset ensure outstanding results for our clients. We redefine the concept of play and entertainment with a playful and human approach. We are the go-to agency for trusted and experienced experts who consistently deliver outstanding results. Show less



Kairos Group

• United Kingdom
• Retail
• 1 - 100 Employee

• Group Creative Lead

  • Aug 2021 - Nov 2022

  Heading up all things creative across the group! (Creative/Design/Production) I have creatively directed and overseen the business's largest projects to date which contained OOH launch campaign for Plarium’s Mech Arena and a 360 campaign for the Revolut x Sidemen partnership launch in addition to the retained clients of Samsung, AMD, Lenovo, LG, Pizza Hut, KFC and many more. I have unified the creativity across the business, bringing all creative under one team (the creative services team). I have implemented a new process for creative production along with a briefing system to match to facilitate a more streamlined offering for our stakeholders and clients. Additionally, amplified the creative teams’ offerings with the addition of OOH and events while pushing the creative quality bar further and higher to retain and push the boundaries of our clients all while growing the teams in size and skillet. Brands I've worked on: LG, FIFA, Samsung, Revolut, Coca Cola, AMD, Krispy Kreme, KFC, Cetaphil, Lenovo, Pizza Hut, Mercedes, Crypto, JBL, Sandbox, Boost, XBOX, King and many more... We are Kairos Group, a collaborative of agencies that are changing the way the next generation views advertising, and discovers brands on social media. Our agencies bring success to international clients and creators with award-winning work. We use a balance of data-driven insight, strategy and creative executions to bring our client campaigns to life. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Creative Director | Art Director | Creative Consultant

  • Jun 2020 - Aug 2021

  Creative direction, ideation, vision and pitch decks for creative agencies across multiple national and international 360 campaigns. Client Portfolio: PlayStation, Xbox, Apple, Universal Studios, Jurassic Franchise, Sony, Formula 1, Nvidia, West Ham United, Disney+, Pokémon, Amazon Prime Video, Netflix, Trolls, DreamWorks, LG, FIFA, Science Museum. Skill Highlights: • Over a decade of experience working on game, theatrical, film, home entertainment and consumer products within an integrated creative agency or in-house teams. • Award-winning expertise in visual direction, artistic innovation and brand positioning while excelling in fast-paced, deadline-driven environments. • Ability to concept and develop global original on-brand ideas, with an understanding of industry trends, best-in-class campaigns, and best practices. • Excellent conceptual and ideation skills, a flair for execution and an eye for detail. A brand guardian, ensuring the highest standards of creativity are always maintained. • A natural storyteller, directing and producing great cinematic, trailers or animation that audiences engage with a meticulous eye for granular detail. • An extensive understanding of marketing communications as a whole and what outputs are best suited to specific media platforms. • Able to generate out-of-the-box ideas for pitches, including writing example scripts and working up or sourcing visuals to present them in the best possible light. • Great communication and presentation skills – Able to clearly & confidently present & sell work & opinions – providing clear rationale & justification when required. • Skilled in creating visuals & in-situ mock-ups, including OOH/DOOH, press, digital banners, paid social, and in-store POS. • Building and managing teams, establishing employee career growth, leading cross-functional team collaboration, and providing constructive feedback with a proven record of success in team motivation with a 100% retention rate. Show less



Frontier Developments

• United Kingdom
• Computer Games
• 700 & Above Employee

• Creative Head | Lead | Manager

  • Nov 2017 - Jun 2020

  Built and led the creative vision of a 24 person creative services team from the ground up to produce award-winning out-of-the-box concepts, dynamic visuals and innovative strategies to drive global awareness through advertisement campaigns, brand identity, merchandise, packaging, videos, trailers and websites across game, theatrical, home entertainment and consumer products.Highlights -• Excelled in the role as Creative Head | Lead | Manager, spearheading award-winning 360 creative direction, innovative design and development and hands-on artistic production.• Demonstrating award-winning expertise in visual direction, artistic innovation and brand positioning while excelling in fast-paced, deadline driven environments.• Establishing employee career growth, leading cross-functional team collaboration across publishing, demonstrating a proven record of success in team motivation with 100% retention, along with outstanding communication and collaboration with external talent.• Instrumental key partner in acquiring the licence for major global brands. Show less

• Design Manager

  • Apr 2017 - Nov 2017

• Senior Graphic Designer

  • Aug 2016 - Apr 2017

• Graphic Designer

  • 2014 - Aug 2016



West Ham United FC

• United Kingdom
• Spectator Sports
• 300 - 400 Employee

• Creative & Marketing - Direction & Consultancy

  • Mar 2014 - Apr 2014

  Creative Direction - Developed a new store strategy to enhance sales through clean messaging and brand consistency. This was achieved through improvements in and unification of the store's branding, primarily by refreshing the design of the merchandise packaging, swing tickets and labels. Marketing Consultancy - Consulted on a wide range of merchandise including the latest Farewell Boleyn range, an important project as the club look to transition from their historic home to a new venue in the Olympic Stadium. Managing this transition with the fan-base is hugely important. Key to this project was solidifying a consistent brand identity in-keeping with the brand's reputation and ensuring we could leverage this to it's full potential. Show less



Cloud Digital Media

• Technology, Information and Internet
• 1 - 100 Employee

• Creative Direction & Project Management

  • Dec 2012 - Mar 2014

  Oversaw multiple projects including APP's, Websites, CRM's Micro-sites, IT Support and Presentations. Cloud Digital Media Design Agency, specialising in Websites, E-Commerce Solutions, APP's, SEO & Ad-word Campaigns, IT Support and Corporate Identity. My experience within the E-commece sector has generated sales and profits for numerous clients, but better still, forged long term relationships with customers and numerous recommendations. My hands-on approach means that I visited clients regularly and stayed in contact throughout all stages of the design and build. I really do take the old fashioned personal approach to my design work. Show less



Reiss

• United Kingdom
• Retail
• 700 & Above Employee

• Assistant Store Manager

  • Mar 2013 - Feb 2014

  Implemented new product lines and created strategies to introduce and promote them to customers. Set standards and modelled behaviour for optimum customer service. Managed merchandise levels and store appearance. Utilised visual merchandising skills together with commercial analysis to drive sales through effective merchandise presentations. Created and maintained a womenswear and menswear team relationship through the hiring, coaching and development of associates. Demonstrated and promoted Reiss brand values. Manage a team of 20+ staff and ensure morale and motivation is kept to an excellent standard. Ensuring all KPI’s are met. Control of Rota's, achievement of sales targets. Comply with company policies, procedures and operations. Implement all current Human Resource procedures - Analyze and measure business trends to improve sales where necessary. Ensure shop decoration, fixtures and fittings are compliant with visual merchandising. Enhance the customer experience by helping lead a team of associates in providing strong customer service. Review job applicants, interview applicants and hire, coach and develop associates. Consecutively hit store targets. Show less



AllSaints

• United Kingdom
• Apparel & Fashion
• 700 & Above Employee

• Assistant Store Manager

  • Oct 2012 - Mar 2013

  Spitalfields - Jacks Place - Flagship Store / Head Office Implemented new product lines and created strategies to introduce and promote them to customers. Set standards and modelled behaviour for optimum customer service. Managed merchandise levels and store appearance. Utilised visual merchandising skills together with commercial analysis to drive sales through effective merchandise presentations. Created and maintained a womenswear and menswear team relationship through the hiring, coaching and development of associates. Demonstrated and promoted the All Saints brand values. Manage a team of 20+ staff and ensure morale and motivation is kept to an excellent standard. Ensuring all KPI’s are met. Control of Rota's, achievement of sales targets. Comply with company policies, procedures and operations. Implement all current Human Resource procedures. - Analyze and measure business trends to improve sales where necessary. Ensure shop decoration, fixtures and fittings are compliant with visual merchandising. Enhance the customer experience by helping lead a team of associates in providing strong customer service. Review job applicants, interview applicants and hire, coach and develop associates. Regularly required to provide feedback to directors and company investors (walking through CEO, Owner, Head of Deign, Head of Marketing on a day to day basis, explaining whats selling, how its selling, what the customers are thinking & saying. etc) Show less



Quadrophonia Band (The Who)

• Graphic & Web Designer

  • Jan 2012 - Mar 2013

  I worked closely with the band manager, spending time with the band before and after their live gigs in order to gain a better understanding of their audience and what they needed to convey as a band in the form of their public identity. Further research into the band and their surrounding culture allowed me to create marketing materials that identified with their history while remaining current and in a style that would be transferable to future campaigns. This allowed me to create consistent assets and resources that would allow the band to keep their image firmly in the public eye both immediately and in the future. Show less



P.H SPORTS

• United States
• Restaurants

• Football Coach / Teacher

  • Feb 2007 - Jan 2013

  Present / Occasionally (depending on current work shifts) Duties would involve coaching at various sports grounds to learners of the ages of 2years – 18years, and also be a P.E teacher / instructor at various junior and primary schools. Aldersbrooke Primary School, Wanstead, E12 - North Beckton Primary School, Beckton, E6 Present / Occasionally (depending on current work shifts) Duties would involve coaching at various sports grounds to learners of the ages of 2years – 18years, and also be a P.E teacher / instructor at various junior and primary schools. Aldersbrooke Primary School, Wanstead, E12 - North Beckton Primary School, Beckton, E6

• Senior Sales / Floor Manager

  • May 2012 - Aug 2012

  Selfridges London, Oxford Street - Concession, Senior Sale/Floor Manager for a £3 million site with a headcount of 23.I was part of a select team in charge of turning the store around from negative to positive, taking on a more troubleshooting/solutions/managerial role. I played an instrumental role in restoring the faith in the brand in this concession store. I played an integral part in the stores success by:Helping re-structure store manhour planner creating a more cost effective and productive store. Helping reduced stockloss of site from 5% to company expectation of -1%. Successfully helped/managed the relocation of the trading space within Selfridges to new concept site (demo store for the company, new product, new store design.)Regularly required to provide feedback to directors and company investors. Consistently receiving mystery shop results of 90-100%.Responsible for end of day administrative duties/figures for menswear. Show less

• Senior Sales / Store Motivator

  • Mar 2012 - May 2012

  Flagship Store - Regent Street - Expanding over 11,000 sq ft and 4 floors with a team of 100+Was given the role by my floor manager to motivate the stores staff.I Motivated and inspired the team to achieve sales targets, promote high standards of service and run efficient, also promoting the use of the All Saints mastercard as a form of purchase.

• Sales Assistant

  • Jan 2012 - Mar 2012

  Flagship Store - Regent StreetAfter great work I was trailed before the senior sales role, I was given the task of running/managing my own part of the store to manage (downstairs menswear) duties included, VM, Stock, Staffing as a day to day task. I managed to maintain an equal balance with the sales of my menswear at the front of the store with the entire second floor of menswear.Was also given the role to oversee the entire menswear floor for VM (Visual Merchandising), also one other VM, we worked closely through day to day to achieve a perfect demo store look throughout the day. Show less

• Sales Assistant (Christmas Temp)

  • Nov 2011 - Jan 2012

  Flagship Store - Regent StreetGeneral day to day tasks of being an Sales Assistant.Immense Replen and VM skills need over the holiday period.Completed every 'Overnight' shift that was need to get the store in perfect shape every morning, worked very closely with the VM team.



Freak Show (Website / Blog & Magazine - freaksonline.co.uk)

• Senior Graphic Designer

  • Aug 2010 - Aug 2011

  Group Business Venture (Part-Time) Freak Show is an independent online blog / magazine, which showcases and cultivates the work of contemporary art graduates. Our primary goal is to promote young and pioneering artists through its media channels such as our blog, online TV station and out forthcoming magazine. As well as running Freak Show I collaborate with our creatives to organise an annual exhibition during summer in and around Shoreditch and Brick Lane area. My team and I cohesively raise funds to pursue this event and have used the showcase as an opportunity to gain recognition. Show less



Havering College of Further & Higher Education

• United Kingdom
• Higher Education
• 200 - 300 Employee

• PGCE

  • Sep 2010 - Jul 2011

  Teacher Assistant & Studio Technician for Graphic Design Studio. Day to day tasks include: My own lessons (of an hour) were I taught the sections of the class through out the day how to use the Adobe suite (Photoshop, Illustrator, InDesign). Helping and guiding students through out the day in the design studio/classroom. Teacher Assistant & Studio Technician for Graphic Design Studio. Day to day tasks include: My own lessons (of an hour) were I taught the sections of the class through out the day how to use the Adobe suite (Photoshop, Illustrator, InDesign). Helping and guiding students through out the day in the design studio/classroom.



NYC Cleared Art

• Managing Partner

  • Jan 2010 - Feb 2010

  NOV 2010 - MARCH 2012 NYC Cleared Art is a full service, single usage Cleared Artwork database. Our goal is to provide our clients with the variety and customization that cannot be found at standard prop houses. Our company aim is to give our clients the most efficient service while creating a community for new and established artists. We pride ourselves in allowing our artists to retain full- rights of their artwork while gaining exposure through various types of media. NOV 2010 - MARCH 2012 NYC Cleared Art is a full service, single usage Cleared Artwork database. Our goal is to provide our clients with the variety and customization that cannot be found at standard prop houses. Our company aim is to give our clients the most efficient service while creating a community for new and established artists. We pride ourselves in allowing our artists to retain full- rights of their artwork while gaining exposure through various types of media.



Bolsons LTD

• United Kingdom

• Design Technician

  • May 2004 - Sep 2006

  Photoshop - Editing, Touch Up, Basic Layout, Image Repair, Image Adjustments. Manufacturing of quality paper embossing tools & seals. Photoshop - Editing, Touch Up, Basic Layout, Image Repair, Image Adjustments. Manufacturing of quality paper embossing tools & seals.



RED Magazine - Hearst Magazines UK

• Junior Designer

  • May 2004 - May 2004

  Photoshop - Editing, Touch Up, Basic Layout, Image Repair, Image Adjustments Photoshop - Editing, Touch Up, Basic Layout, Image Repair, Image Adjustments