Experience

FAWAZ HOLDING

• Lebanon
• Food and Beverage Services
• 1 - 100 Employee

• Sales Manager spirits

  • Sep 2019 - Present

  • Leading the On-trade and Off-trade sales team in delivering sales fundamentals.• Owning the negotiation of all client agreements in both departments.• Owning the Sales forecast and developing plans fastening depletions.• Leading on the spirits portfolio pricing vs competiition. • Enriching the department’s profitability/margins by revisiting the trade discounts.• Focusing on receiving and analyzing the Data sharing reports received from key clients on a monthly basis.• Securing a healthier cash flow situation by adapting new collection strategies:• Working hand in hand with the marketing team on developing the new e-commerce platform during the pandemic/lockdown period – listings/offers/bundles.• Ensuring the PVA (presence, visibility, activation) of the company’s portfolio across all channels by providing the necessary tools, formation and strategies to the sales team through weekly meetings.• Following up on the sales team routing and tasks through the SFA (sales force automation). Show less

• On-trade sales supervisor

  • May 2016 - Aug 2019

  • Leading the On-trade sales team in delivering sales fundamentals.• Achieving a double digit revenue growth on a yearly basis.• Owning the On-trade segmentation project (PROS).• Handling the business agreements negotiations and trade offers in agreement with the commercial manager.• Securing new sponsorship deals in different on-trade segments on a yearly basis to meet the brands/portfolio objectives (Increase sales, Branding, Awareness).• Liaising with the Marketing team for any sort of Activation, visibility, event planning in the On-premise.• Following up on a Weekly/monthly basis with key clients. Show less

• On-trade sales representative

  • May 2013 - Apr 2016

  • Handling existing On Premise accounts in Beirut region.• Acquiring new accounts.• Building strong relationships with clients while ensuring their satisfaction.• Focus on brand visibility and awareness.



Khoury Home

• Lebanon
• Retail
• 1 - 100 Employee

• Accountant

  • Jun 2009 - Apr 2013

  • Invoicing and cash registers. • Issuing suppliers and clients payments. • Handling the wedding lists accounts. • Handling the retail consumer loans while liaising directly with our partners – Banks and lending institutions. • Reconciling statement of accounts (clients/suppliers). • Invoicing and cash registers. • Issuing suppliers and clients payments. • Handling the wedding lists accounts. • Handling the retail consumer loans while liaising directly with our partners – Banks and lending institutions. • Reconciling statement of accounts (clients/suppliers).