Chief Executive Officer

• Jul 2022 - Present

Board Member

• May 2014 - Present

Senior Partner

• Aug 2008 - May 2014

The regional distribution partner of world-class intellectual property in the Middle East, operating in the field of Sales & Service, Business Communication, Culture & Accountability, as well as Ideation.The firm represents Miller Heiman Group in the Middle East. Miller Heiman Group is the world’s proven, global leader in delivering performance-enhancing sales and service solutions. Miller Heiman Group is now part of Korn Ferry.The firm also represents McLuhan and Davies Global and Think On Your Feet International, both being the gold standard in business communication.The firm signed an agreement to represent Culture Partners in the Middle East. Culture Partners (previously Partners in Leadership) are the premier provider of enterprise-wide culture change, leadership and accountability training and consulting.To complete the cycle and assist organizations with the successful selection of new products and services, the firm developed its own Ideation program in collaboration with one of the world's prominent global innovation leaders. Show less

Senior Partner, Middle East

• Oct 2021 - Present

General Manager

• May 2014 - Jul 2022

Country Manager

• 2006 - 2008

A McKesson and an InterSystems partner, HBO Middle East was specialized in healthcare IT solutions, with a focus on Hospital Information Systems - along with PACS, Lab Information Systems, Blood Banking Solutions, etc. This was a learning experience that polished my understanding of the healthcare IT business and the complexity and risks and rewards that come with it. Fun, risk and rewards all bundled into one. A McKesson and an InterSystems partner, HBO Middle East was specialized in healthcare IT solutions, with a focus on Hospital Information Systems - along with PACS, Lab Information Systems, Blood Banking Solutions, etc. This was a learning experience that polished my understanding of the healthcare IT business and the complexity and risks and rewards that come with it. Fun, risk and rewards all bundled into one.

Zone Manager

• 2003 - 2006

The role required managing the relationship between GE and El Seif Development, as well as managing expectations on Saudiazation, along with overall general management of the entire P&L of Saudi Arabia. With a team that grew in time to around 20 people, we grew the business to $18.1m by offering a more solid product mix and revising pricing and go-to-market strategies across the board, reduced inventory from $500k to under $32k by implementing more efficient processes in the supply chain and logistics, reduced receivables from $9m to under $3m, oversaw the integration of the newly acquired Datex-Ohmeda into the local operation, increased anesthesia market share from 12% pre-acquisition to 42% post-acquisition, moved the P&L from the single digit to +26% operating margin, and significantly increased customer satisfaction by 10 points on the NPS scale. Show less

Managing Director

• 1999 - 2003

My first attempt at having my own business involved a number of activities, some more successful than others. Telecom security and a partnership with an international company led to a $2M project from a major telecom. September 11 impacted the outstanding receivables and the company was sold to the international partners so they can have local presence and as part of my personal exit strategy. Overall, an incredible learning experience in developing resilience. My first attempt at having my own business involved a number of activities, some more successful than others. Telecom security and a partnership with an international company led to a $2M project from a major telecom. September 11 impacted the outstanding receivables and the company was sold to the international partners so they can have local presence and as part of my personal exit strategy. Overall, an incredible learning experience in developing resilience.

Country Manager

• 1997 - 1999

Marquette Medical Systems is currently a GE Healthcare subsidiary fully integrated into the GE Healthcare product line. This role ran concurrently with my responsibilities as Area Manager, Central Region for Al Hikma Medical who represented Marquette Medical Systems at the time. We grew the business from around 0.7m SAR to over 97m SAR in 3 years while managing a diverse team delivering both sales and service. Marquette Medical Systems is currently a GE Healthcare subsidiary fully integrated into the GE Healthcare product line. This role ran concurrently with my responsibilities as Area Manager, Central Region for Al Hikma Medical who represented Marquette Medical Systems at the time. We grew the business from around 0.7m SAR to over 97m SAR in 3 years while managing a diverse team delivering both sales and service.

Area Manager

• 1996 - 1999

My first managerial role with a direct responsibility for sales and service and an eye on HR, finance, receivables, and the challenge of interfacing with product managers of the different business units who were often at odds with each other and the regional management model. From a team that is best described as dysfunctional, we transformed into a single focused cohesive unit and grew the business from 3m SAR to over 15m SAR in the first year, and closed 1999 delivering over 45m SAR in sales. My first managerial role with a direct responsibility for sales and service and an eye on HR, finance, receivables, and the challenge of interfacing with product managers of the different business units who were often at odds with each other and the regional management model. From a team that is best described as dysfunctional, we transformed into a single focused cohesive unit and grew the business from 3m SAR to over 15m SAR in the first year, and closed 1999 delivering over 45m SAR in sales.