Experience

Alternative Character DMCC

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• UX Writer

  • Apr 2017 - Present

  Applied sales, commercial, market research and management methods, in setting content strategies, workflow and writing content clearly and concisely, while taking business requirements into consideration. Partnered with other writers, product managers, stakeholders to define content requirements and strategy that best achieve business goals. Applied sales, commercial, market research and management methods, in setting content strategies, workflow and writing content clearly and concisely, while taking business requirements into consideration. Partnered with other writers, product managers, stakeholders to define content requirements and strategy that best achieve business goals.



All In Travel

• Dubai, United Arab Emirates

• Business Development Director

  • Oct 2015 - Mar 2017

  Restructuring and leading the commercial team to achieve the company’s objectives. Setting sales targets, plans & tactics for implementation. Ongoing coaching to the commercial team, along with practicing a high level of coordination between all departments to ensure smooth operation and objectives achievement. Restructuring and leading the commercial team to achieve the company’s objectives. Setting sales targets, plans & tactics for implementation. Ongoing coaching to the commercial team, along with practicing a high level of coordination between all departments to ensure smooth operation and objectives achievement.



Alpha Holidays

• United Arab Emirates
• Travel Arrangements
• 1 - 100 Employee

• Director

  • Jan 2014 - Mar 2015

  Managing a team of sales, operations, & finance with ongoing training, meetings, joint calls, and a reporting tracking system to ensure best performance at all times. Setting and achieving financial & sales targets by implementing plans and tactics set, while ensuring customer satisfaction at all times. Managing a team of sales, operations, & finance with ongoing training, meetings, joint calls, and a reporting tracking system to ensure best performance at all times. Setting and achieving financial & sales targets by implementing plans and tactics set, while ensuring customer satisfaction at all times.



Fursan Travel

• Saudi Arabia
• Leisure, Travel & Tourism
• 500 - 600 Employee

• Director of Business Development, Leisure

  • Jan 2013 - Dec 2013

  Overall management of all strategic and operational marketing and customer relationship activities. Market intelligence and data analysis regarding competitive offerings, prospect needs, and generate product development ideas. Increase revenue & profit to achieve the company’s overall target and growth plans. Overall management of all strategic and operational marketing and customer relationship activities. Market intelligence and data analysis regarding competitive offerings, prospect needs, and generate product development ideas. Increase revenue & profit to achieve the company’s overall target and growth plans.



GTA

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• General Manager Group Sales

  • Aug 2008 - Nov 2012

  Being in charge of group sales, with full P&L responsibility by developing and maintaining strong partnership and interface with customers of substantial size in the region. Putting process in place to ensure high effectiveness of the sales offices in the region along with executing strategic plans to promote revenue, profitability and growth as per budget. Being in charge of group sales, with full P&L responsibility by developing and maintaining strong partnership and interface with customers of substantial size in the region. Putting process in place to ensure high effectiveness of the sales offices in the region along with executing strategic plans to promote revenue, profitability and growth as per budget.



Total Holidays

• United Arab Emirates
• Travel Arrangements
• 1 - 100 Employee

• Director of Sales

  • Dec 2006 - Jul 2008

  Being the number two in this start-up, I took on the responsibility to fully coordinate and ensure implementation of system development, train and manage the team, sign up GSA’s in selective markets, and client acquisition in the region, producing over $10 mil turnover in year one. Being the number two in this start-up, I took on the responsibility to fully coordinate and ensure implementation of system development, train and manage the team, sign up GSA’s in selective markets, and client acquisition in the region, producing over $10 mil turnover in year one.



Seasons Travel, Beirut, Lebanon

• Beirut, Lebanon

• General Manager - Partner

  • Jul 2005 - Jun 2006

  Establishing my own DMC, ground-up. Hiring staff, Training and managing, sourcing products and client acquisition. Managed to place the company among the major players in the market & producing over $2 mil within six months. Establishing my own DMC, ground-up. Hiring staff, Training and managing, sourcing products and client acquisition. Managed to place the company among the major players in the market & producing over $2 mil within six months.



GTA

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Business Development Manager

  • Dec 1998 - Jun 2005

  Being a member in a team of four, we changed how business was conducted in the region. On top of the sales, development and revenue generating tasks, I can proudly say that; we were the ones who introduced and led the online travel in the MENA region. One of the most exciting roles, due to our influence on the industry and experiencing the boom the industry was going through at the time. Being a member in a team of four, we changed how business was conducted in the region. On top of the sales, development and revenue generating tasks, I can proudly say that; we were the ones who introduced and led the online travel in the MENA region. One of the most exciting roles, due to our influence on the industry and experiencing the boom the industry was going through at the time.