Senior Marketing Manager

• Jun 2021 - Present

Leading a team and managing overall marketing activities for AWHL that consists of multiple brands which specialises in Holistic Health, Clinical Aesthetic and Beauty Spa industries with focus on natural product and service lines. Leading a team and managing overall marketing activities for AWHL that consists of multiple brands which specialises in Holistic Health, Clinical Aesthetic and Beauty Spa industries with focus on natural product and service lines.

Digital Solution Head

• Jan 2020 - May 2021

I'm helping Glam IT Digital with marketing strategies to find new ways to reach web users with the right message. At Glam IT Digital, I am committed to using the best practices and staying on top of the latest innovations in digital marketing. My capabilities encompass everything in the web design and digital marketing space, including web design and hosting support, SEO, social media, PPC, content writing, email marketing and more. We are a Digital Marketing agency based in Singapore. Our transparent and honest Online Marketing expertise speaks for itself. We believe in delivering excellent results for all our clients based in Singapore and abroad. Our methods are highly creative and innovative and always satisfy the intent of our clients. Show less

Digital Marketing Manager

• Aug 2016 - Aug 2019

As a marketing manager, I manage day to day marketing activities which includes the following: • Managing all marketing for the company and activities within the marketing department. • Developing the marketing strategy for the company in line with company objectives. • Co-ordinating marketing campaigns with sales activities. • Overseeing the company’s marketing budget. • Creation and publication of all marketing material in line with marketing plans. • Planning and implementing promotional campaigns. • Manage and improve lead generation campaigns, measuring results. • Overall responsibility for brand management and corporate identity • Preparing online and print marketing campaigns and more Digital Marketing: I am also responsible for planning digital marketing campaigns, including website, SEO/SEM, email, social media and display advertising. I maintain the social media presence across all digital channels. Measuring and reporting on performance on a weekly/monthly basis of all digital marketing campaigns is my key activity. I am specifically very strong in Google Marketing and Facebook marketing, with good knowledge in conversion tracking, etc. in order to maximize ROI. Below listed are some of my responsibilities in digital aspects: • Collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns • Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns • Optimizing copy and landing pages for search engine marketing • Conducting research and implementing search engine optimization recommendations • Conducting research and analyze competitor advertising links • Developing and implementing link building strategy • Improving website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less

Web Consultant/Digital Marketing Analyst

• Jan 2016 - Jul 2016

SAP IT Executive

• Apr 2015 - Dec 2015

My Responsibilities include SAP master data creation in SAP production and development systems. Also system maintenance to ensure all the system updates are supported, approved and processed within pre-defined timeline. Other duties which include providing support to complete the relevant documents and dealing with queries and process requests in a timely manner, and preparing minutes for Governance, Risk and Compliance Governance Committee (GGC) meetings. I also work closely with the Information System & Technology department (IS&T) to support our business team. Show less

SAP MM Consultant

• Jun 2014 - Dec 2014

Getting involved in discussions and meetings with the Business team for requirement gathering, hence, identifying key issues of improvements in Business Processes aligning to SAP best practices. Assessed the importance of the basic elements of migration data from the legacy systems thereby comprehended the procedures of data migration and experienced the migration process using LSMW and BAPI functional modules by developing the conversion programs in order to transfer the data without any blunder. Been working along with the team by providing support to complete the Blueprint documents and the Functional Specification documents for business process in MM and SD. I’ve also been conducting intensive research and involvement in order to develop my knowledge and clear understanding of the process of Procurement, Inventory Management and Distribution, as well as in the processes in SD such as Rentable and Leasing. Working with various teams to identify key settings in Master Data which allowed me in getting familiarized with the procedures for creation and the maintenance of Master Data involving Article Master, Vendor Master, Customer Master, Merchandise Category, Characteristics Profile, Assortment, and Listing. Show less

Web Application Developer

• Jul 2011 - Jun 2014

Roles and Responsibilities Designing, developing, deploying, and maintaining modern and complex websites with various technologies in response to business needs. Specialized in building web user interface design and business modules, developing CMS, Event Registration, Crowd Sourcing and Media Application, implementing Facebook API, Paypal API and other Management systems, and creating database design. Roles and Responsibilities Designing, developing, deploying, and maintaining modern and complex websites with various technologies in response to business needs. Specialized in building web user interface design and business modules, developing CMS, Event Registration, Crowd Sourcing and Media Application, implementing Facebook API, Paypal API and other Management systems, and creating database design.

Web Developer

• Mar 2011 - Jul 2011

Projects and Responsibilities: Websites and Content Management Systems Role: Web Developer Project Overview: Implementation of websites for medical and automotive companies Responsibilities: User requirement gathering, design of website and database, implementation and testing Projects and Responsibilities: Websites and Content Management Systems Role: Web Developer Project Overview: Implementation of websites for medical and automotive companies Responsibilities: User requirement gathering, design of website and database, implementation and testing