Experience

KLF Nirmal Industries (P) Ltd.

• India
• Food & Beverages
• 1 - 100 Employee

• General Manager Sales Operations

  • Jan 2020 - Present

• National Sales Head

  • Oct 2017 - Jan 2020

  National Sales Head- KLF NIRMAL INDUSTRIES(P) LTD-Oct 17 To Till date• Handling turnover of Rs 150Crs • Team of 4 Regional Managers, 12 Area Sales Managers & 160 TSIs• Infra of 800 distributors• Key achievement- rebranding of Nirmal coconut oil pack, launching of small sku, scheme rationalisation through sec scheme claims, stabilising sales team market working norms & productivity parameters for TSIs/ASMs/RSMs• Volume growth of 10% in current year• Launch of Nirmal Virgin Coconut oil in 5000 outlets in Karnataka• Virgin coconut oil is growing @95% in 18-19• Launch of Nirmal Jasmine oil in 12500 outlets in Just 2month• CFA remuneration rationalisation from fix % of monthly business to fix remuneration irrespective of monthly business• Launch of Coconut milk & Coconad low fat DC in select marketsCareer Highlights in – Egypt Country Sales Manager Team of 5 Area Managers and 25 Sales Officers in my last stint in Egypt Achievement - 2008-09 ended with 101%, 2009-10 with 103% and 2010-11 with 102% New Channel Development for Marico : Carrefour, Spinney’s, Hyper One Egypt handled wholesale, Retail and Modern Trade Promotion Campaign Handled : FIFA World Cup Campaign for Hair Code Gel Growth : 17% CAGR in FY 2008-09 to 2010-11 period GTM Launch : Successfully executed channel loyalty programme in Egypt and streamlined channel discount during my tenure Awards Won : Innovation Award for tackling counterfeit problem in Egypt from Marico CMDASM Greater Punjab( Punjab and Jammu & Kashmir) –May’11 to Sep 17 Significantly contributed in looking after Punjab and J&K – Turnover 128Crs. Handled a team of 7 members, 1 Sales Executives, 2 Sales Promotion Executive, 5 Sales Officers & 110 indirect field force In Year 2014-15 achieved value growth of 21% with last 4 years CAGR of 17% GTM Role in Present Stint­ Successfully implemented Van operation in sub 10k.­ Show less



Marico Ltd

• Wholesale Sales Manager

  • May 1990 - May 1990