Experience

MENAKART.com

• United Arab Emirates
• Retail
• 1 - 100 Employee

• Category Manager

  • Sep 2022 - Present



Fortune International LLC

• United Arab Emirates

• Retail Sales Manager

  • Sep 2021 - Sep 2022

  • Represent our company with a comprehensive understanding of its offering. • Achieve company objective by planning effectively, Identifying Sales Goals. Setting sales goals, Analyzing performance data and projecting future performance. • Generate leads, and establish and nurture client relationships. • Managing Accounts, Creating Sales Plans, Providing Training, Motivating the Team. • Create and maintain visibility of sales pipeline and activity / results reporting • Support operational implementation and handover to operations once the business has been landed. • Identify opportunities for additional product development and commercial positioning with new customers.



Fathima Group of Companies LLC

• United Arab Emirates
• Retail
• 200 - 300 Employee

• Category Manager -Consumer Electronic, General Merchandise, Apparel.

  • Sep 2017 - Aug 2021

  • Responsible for merchandising & buying for 22 Hypermarket/supermarket/Department stores across the UAE. • To source new products and merchandise while reviewing existing items to ensure products remain competitive and on target. Purchasing required assortments. • To contribute to defining commercial strategy, implement, negotiate with suppliers, price Commercial according to guidelines and provide general support to the department as required contract management. • Monitoring economic performance of the assigned departments/ categories across store formats - sales, gross margin, Profit & Loss - and consistency with the Company commercial strategy, risk management. • Identifying local promo products and pricing each item and submitting forecasting/ relevant reordering information to replenishment. • Providing team with information regarding products needed - characteristics, positioning, etc. and quantities for international and regional contracts Coordinating with other functions, Operations, Logistics as well as other areas in Commercial - Private label, Promo, Display, Leadership, Market Research etc. • Supplier Relationship Management by selecting local suppliers, negotiating & purchasing in line with expected needs guided by corporate guidelines and standards such as cost price, discounts, rebates, payments term discounts, Purchasing, Supply chain management etc. • Create price list, mark down prices, design and allocate stock transfers, promotion Building strong, positive relationships with Vendors. • Store Management by maximize sales and profitability through effective stock management, inventory control, Visual Merchandising, Retail sales, data analysis, store profiling and cost management of logistics. • Provide detailed inventory status report and key information to the concern department and provide accurate stock flow forecasts and store replenishment schedule.



Groupe Casino

• France
• Retail Groceries
• 700 & Above Employee

• Category Manager (Consumer Electronics)

  • Jun 2015 - Aug 2017

  • Developing Category Strategy to achieve Sales/Profitability Target, and maximize market share by Sales Management.• Developing assortment frequently including Brands, Products & Agencies to ensure freshness and improve profitability.• Drive business planning by promo strategy through direct team & support functions to ensure business objectives are met.• Developing advertising & marketing strategy; implement through marketing.• Manage Order & Replenishment process ensuring an optimal inventory, availability and aged are in control.• Develop Category management by New Product Development & Sourcing of own private Brands.• Follow & analyze market trends to ensure competitiveness in assortment and pricing.• Work with service & support teams constantly to improve business processes and increase customer satisfaction.• Online category development and promo strategy development to ensure competitiveness with market & grow online E-commerce business, shopper marketing.• Managing Supplier relationship, Key Account Management, Range development; negotiate commercial terms, promotional / marketing activities, other operating incomes, procurement, Supplier Negotiation, New Business Development.• In store layout, display & space management/execution via planogram and stores visits.

• Department Head (Consumer Electronics)

  • Feb 2014 - Jun 2015

  • Leading, Driving, energizing and motivating teams to do better by Customer Experience.• Planning and delivering initiatives for market growth.• Providing a safe and secure retail environment for shoppers.• Proposing and implementing promotions and special offers.• Deciding on service standards, direct sales, sales process.• Recruiting Mentoring new employees.• Controlling and maintaining the budgets and expenditure.• Ensuring the store operates efficiently and effectively in all areas such as stock control, admin and presentation, Problem Solving.

• Section Manager (Consumer Electronics)

  • Mar 2012 - Jan 2014

  • Quickly responding to customer complaints, requests and comments.• Brand integrity and market awareness.• Developing Customer Relationship Management by customer service procedure, policies & standards.• Driving operational, visual and customer service standards in store.• Commercial & Business awareness.• Ability to organize & priorities workload within a retail setting.• Effective maintaining stock levels and ensuring the quality of supplies.

• Section Supervisor &In-charge (Consumer Electronics)

  • Dec 2008 - Feb 2012

• Sales Supervisor (Consumer Electronics)

  • Mar 2005 - Nov 2008