Search Engine Optimization Executive

• Aug 2022 - Present

Assistant Marketing Manager

• Nov 2019 - Mar 2022

*Key account manager for clients including Bed Bath & Beyond, Ralph Lauren, EDITION Hotels, Home Depot, Springs Canada (Serta Coolmax brand), Essentia Inc, Monarch Cypress and Springs Creative (Wal-Mart, Jo-Ann’s, and Hobby Lobby). *Managed company’s annual sales of over USD 15 million for US-Canada Division. *Led marketing pitches for new and existing clients and monitored samples for New York Home Fashions Market Weeks. *Worked strategically on multiple RFPs and bid pricings under tight deadlines. *Presented sustainable product alternatives to high-end home bedding retailers which were in line with their sustainability goals. *Analyzed actual sales data and budgeted data and suggested corrective actions where required. *Planned product development and product sampling ensuring the design briefs and specs were met and ensured highest standards for quality were maintained throughout the process. *Responsible for all aspects of successful execution of purchase orders, including but not limited to; strict adherence to critical path, timely sourced/imported yarn and trims, ensured production process of order ran smoothly, promptly resolved any issue that arose, and coordinated with export team in the process of shipment and preparation of shipping documents. Show less

Marketing Management Trainee

• Nov 2017 - Jan 2018

*Managed web content for company’s subsidiary tech start-up. *Conducted market survey and presented research report on Confectionery Industry of Pakistan. *Managed web content for company’s subsidiary tech start-up. *Conducted market survey and presented research report on Confectionery Industry of Pakistan.

Marketing Intern

• Jun 2017 - Aug 2017

*Assisted brand manager throughout the successful launch of the project "New indication for Plavix". *Coordinated with vendors, advertising agency, and event planning agencies for the launch. *Assisted in preparation of bonus schemes. *Assisted brand manager throughout the successful launch of the project "New indication for Plavix". *Coordinated with vendors, advertising agency, and event planning agencies for the launch. *Assisted in preparation of bonus schemes.

Qualitative Research Intern

• Jun 2015 - Aug 2015

Collaborated with senior management on multiple functions of qualitative marketing research including, in-depth interviews, focus group discussions, transcriptions, data refining, data analysis, and presentation of key insights and research report. Collaborated with senior management on multiple functions of qualitative marketing research including, in-depth interviews, focus group discussions, transcriptions, data refining, data analysis, and presentation of key insights and research report.

Volunteer

• Jun 2014 - Jun 2014

Conducted awareness programs in multiple schools regarding safe drinking water and hygiene issues with mothers and kids. Conducted awareness programs in multiple schools regarding safe drinking water and hygiene issues with mothers and kids.