Sam Burley

Digital Marketing Associate at Chair 10 Marketing, a SmartBug® Company
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Location
Greater Seattle Area

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Credentials

  • Google Ads Search Certification
    Google
    Jul, 2023
    - Sep, 2024
  • Google Ads Display Certification
    Google
    May, 2020
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Associate
      • Jul 2023 - Present

      •Strategically oversees an annual PPC budget exceeding $1.46M, driving results for 25+ diverse clients. •Optimizes and refines Google PPC, Facebook & Bing ad copy to enhance engagement and drive superior results for clients. •Regularly auditing and pruning low-performing keywords, ensuring efficient budget allocation and improved ROI. •Strategically oversees an annual PPC budget exceeding $1.46M, driving results for 25+ diverse clients. •Optimizes and refines Google PPC, Facebook & Bing ad copy to enhance engagement and drive superior results for clients. •Regularly auditing and pruning low-performing keywords, ensuring efficient budget allocation and improved ROI.

    • Marketing & Social Media Lead
      • May 2022 - Present

      •Lead social marketing (IG, Twitter) for Nerd Crawler, growing followers by 100x using direct outreach and automated tools such as Owlead & Owligram. •Lead social content strategy for increasing average engagement per post to 4.24% for IG (v. 1.6%) and 3.2% for Twitter (v. 1%). •Drove partnerships with a 10% conversion rate from lead to partner resulting in growth in followers and user base. •Creating content using Canva, posting twice daily through Hootsuite, resulting in 131K impressions on Twitter/Instagram to date. Show less

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Pump Sales Specialist
      • Jul 2022 - Jul 2023

      •Started on a pilot team, where we decreased the time it took from inquiry to shipped by pump by 25% through the utilization of a new application called Parachute, which connects HCP’s with Medical Suppliers. •Oversaw all Patients in the West Region who were referred for a t:slim X2 pump through Parachute. I managed the process from referral to qualifying to closing the patient, driving >$3M in annual revenue. •After successfully rolling out Parachute to regular sales teams, I took on a struggling territory that had been consistently failing to meet quotas. In my first quarter in the traditional sales role, I exceeded quota and achieved 118.8% Performance to Quota for 2023 Q2. •Cold calling potential patients, providing excellent service and experiences, selling the product, and utilizing Tandem’s custom CRM resulting in a 60% conversion rate from lead to sale made. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Junior Account Manager
      • Mar 2022 - Jul 2022

      •Managed and created content for all of iSoftStone's Social Media channels including Instagram, Twitter, and LinkedIn utilizing Camtasia and Canva.•Implemented a new social media strategy that grew Linkedin following over 20% from less than 40,000followers to over 50,000 followers in 6 months.•Created visually appealing, insightful and interactive posts for iSoftStone using Camtasia and Canva whichdrove a 400% increase in engagement on Linkedin.•Used Salesforce to create revenue reports and manage new opportunities. Show less

    • Technical Sales Associate
      • Jul 2021 - Mar 2022

      •Supporting iSoftStone's sales organization and growing business across all solution areas including Accessibility, Cloud & App Dev, UX/UI, Data & Analytics, Content Services Platforms, and more.•Optimized Keyphrases on the iSoftStone website for 20+ web pages that previously ranked outside of Google's Top 10 Pages of Search Results to rank inside of Google's Top 10 Search Results.•Created meaningful marketing material (videos, images) utilizing Camtasia and Canva.

    • United States
    • Facilities Services
    • 700 & Above Employee
    • Valet Lead
      • Mar 2019 - Jul 2021
    • United States
    • Consumer Services
    • 700 & Above Employee
    • Valet Attendant
      • Aug 2018 - Feb 2019
    • United States
    • Hospitality
    • 700 & Above Employee
    • Valet Supervisor
      • Jul 2016 - Jun 2018

    • Valet Attendant
      • Mar 2016 - Jul 2016

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Soccer Referee
      • Apr 2011 - Mar 2016

Education

  • University of Washington
    Bachelor of Arts - BA, Business Administration: Marketing
    2020 - 2021
  • Lake Washington Institute of Technology
    Associate’s Degree, Business DTA/MRP
    2018 - 2019
  • Redmond High School
    High School Diploma
    2012 - 2016

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