Experience

Financepeer

• India
• Financial Services
• 1 - 100 Employee

• Head of Marketing, Campaigns

  • Jun 2021 - Present



Cravatex Brands Ltd

• Brand Manager

  • Jul 2016 - May 2021

  Complete responsibility of all marketing and communication activities for Fila and Vans IndiaWork with international teams of respective brands and create retail marketing opportunities including driving store footfalls, In – mall marketing & overall visual communicationMedia planning and buying for pan India as well as regional ATL campaigns (Pint, OOH, In-Cinema, Radio)Engagement with key influencers – bloggers, celebrities, influencers to create more aspirational value for the brandmanaging the social and digital media footprintCommunication management & collateral development for over 50 EBOs and over 200 MBOsManaged and executed consumer and trade facing events such trade shows, press previews etc.Sanctioning and conducting primary brand research and concept testingBudgetary planning and MIS report creation. Conceptualising and creating VM props and windows basis porduct launches and seasonal highlightsConceptualising and strategizing brand collaborations such as Rannvijay, VegNonVeg, NorBlackNorWhite, Superkicks-NH8



Reliance Brands Ltd.

• Executive, Marketing

  • Jan 2015 - Jul 2016

  Operations of the CRM programme of Diesel India, Diesel CultCustomer analysis and profiling based on RFM - Recency, Frequency, Monetary analysisBTL Support for storesConceptualising and managing In store and mall activation for events such as: Vougue Fashion Nightt Outs, New Store Launches, Launch Events for New rangesPartnering with other relevant brands to drive new customer acquisition and footfalls such as L'occitane and Truefit and Hill Training of store staff for special projects such as Denim Master StudioCollateral creations for: OOH, Print, Digital, EOSS, Point of sale communication, mailers etc.Special Projects included Planning and event management for Renzo Rosso's visit to India and session at lakme fashion week along with SabysachiDiesel + Art – an art exhibition with celebrity photographer, Rohan ShreshthaDiesel Underground party – for the launch of the denim innovation, “Jogg jeans”RBL Apartment at Lakme Fashion Week, MumbaiVarious other brand launches and activations



University of Westminster Students' Union (UWSU)

• Student Representative

  • Oct 2012 - Jun 2014