Samaura Steele
Vice President Marketing at American Marketing Association at UMD (UMD AMA)- Claim this Profile
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Megan Cho
Samaura was a clear standout of the 2023 Marketing intern class at IBM. From the moment I met her, I was impressed by her poise, curiosity and eagerness to learn. During her 10-weeks at IBM working on the Brand Marketing team, I had the pleasure to manager Samaura directly and get a front-row seat into her ability to think strategically, her organizational prowess, and her incredible growth in such a short time. Throughout the internship, Samaura was tasked with developing a strategy for our brand-level podcast, Smart Talks with IBM, in collaboration with a fellow intern and our team. Despite being given a challenging problem statement and wide scope, Samaura was able to zoom in on the top-level priorities and find the common thread to weave various ideas together into a cohesive strategy, which she later presented out to the larger marketing organization. Samaura was also highly organized – taking initiative to map out the project in an easily digestible way and realigning on objectives when necessary. Lastly, Samaura truly embodied a growth mindset by creating a list of goals at the start of her internship, all of which she met or exceeded by the end of the summer. It’s clear that Samaura is a go-getter with a bright future ahead of her and we’re looking forward to welcoming her back to IBM.
Adrianna Giuliani
I was honored to work alongside Samaura on the CIVICUS Student Advisory Board. Her positive attitude combined with her business skillset made her a unique asset on our team. Samaura's ability to create innovative solutions to problems made our Board successful. When she realized the lack of communication between directors, she implemented Airtable so we could all track the status of each other's projects. This opened the doors to collaboration, communication, and productivity. CIVICUS is a living and learning community focused on service. A lot of times, the passion to do service overwhelms the logistical aspects, preventing the board from reaching its potential. Samaura's passion for service and her business background made her the perfect person to maximize the success of our work. She was always willing to lend a helping hand to whoever needed it. She was the first person to show up to many events and the last person present to help clean up; she always had a smile on her face. Serving on the CIVICUS Student Advisory Board with Samaura leading the charge to better our community was an honor. Her problem-solving skills, uplifting attitude, and passion to inspire positive change would make her an ideal candidate for any company.
Megan Cho
Samaura was a clear standout of the 2023 Marketing intern class at IBM. From the moment I met her, I was impressed by her poise, curiosity and eagerness to learn. During her 10-weeks at IBM working on the Brand Marketing team, I had the pleasure to manager Samaura directly and get a front-row seat into her ability to think strategically, her organizational prowess, and her incredible growth in such a short time. Throughout the internship, Samaura was tasked with developing a strategy for our brand-level podcast, Smart Talks with IBM, in collaboration with a fellow intern and our team. Despite being given a challenging problem statement and wide scope, Samaura was able to zoom in on the top-level priorities and find the common thread to weave various ideas together into a cohesive strategy, which she later presented out to the larger marketing organization. Samaura was also highly organized – taking initiative to map out the project in an easily digestible way and realigning on objectives when necessary. Lastly, Samaura truly embodied a growth mindset by creating a list of goals at the start of her internship, all of which she met or exceeded by the end of the summer. It’s clear that Samaura is a go-getter with a bright future ahead of her and we’re looking forward to welcoming her back to IBM.
Adrianna Giuliani
I was honored to work alongside Samaura on the CIVICUS Student Advisory Board. Her positive attitude combined with her business skillset made her a unique asset on our team. Samaura's ability to create innovative solutions to problems made our Board successful. When she realized the lack of communication between directors, she implemented Airtable so we could all track the status of each other's projects. This opened the doors to collaboration, communication, and productivity. CIVICUS is a living and learning community focused on service. A lot of times, the passion to do service overwhelms the logistical aspects, preventing the board from reaching its potential. Samaura's passion for service and her business background made her the perfect person to maximize the success of our work. She was always willing to lend a helping hand to whoever needed it. She was the first person to show up to many events and the last person present to help clean up; she always had a smile on her face. Serving on the CIVICUS Student Advisory Board with Samaura leading the charge to better our community was an honor. Her problem-solving skills, uplifting attitude, and passion to inspire positive change would make her an ideal candidate for any company.
Megan Cho
Samaura was a clear standout of the 2023 Marketing intern class at IBM. From the moment I met her, I was impressed by her poise, curiosity and eagerness to learn. During her 10-weeks at IBM working on the Brand Marketing team, I had the pleasure to manager Samaura directly and get a front-row seat into her ability to think strategically, her organizational prowess, and her incredible growth in such a short time. Throughout the internship, Samaura was tasked with developing a strategy for our brand-level podcast, Smart Talks with IBM, in collaboration with a fellow intern and our team. Despite being given a challenging problem statement and wide scope, Samaura was able to zoom in on the top-level priorities and find the common thread to weave various ideas together into a cohesive strategy, which she later presented out to the larger marketing organization. Samaura was also highly organized – taking initiative to map out the project in an easily digestible way and realigning on objectives when necessary. Lastly, Samaura truly embodied a growth mindset by creating a list of goals at the start of her internship, all of which she met or exceeded by the end of the summer. It’s clear that Samaura is a go-getter with a bright future ahead of her and we’re looking forward to welcoming her back to IBM.
Adrianna Giuliani
I was honored to work alongside Samaura on the CIVICUS Student Advisory Board. Her positive attitude combined with her business skillset made her a unique asset on our team. Samaura's ability to create innovative solutions to problems made our Board successful. When she realized the lack of communication between directors, she implemented Airtable so we could all track the status of each other's projects. This opened the doors to collaboration, communication, and productivity. CIVICUS is a living and learning community focused on service. A lot of times, the passion to do service overwhelms the logistical aspects, preventing the board from reaching its potential. Samaura's passion for service and her business background made her the perfect person to maximize the success of our work. She was always willing to lend a helping hand to whoever needed it. She was the first person to show up to many events and the last person present to help clean up; she always had a smile on her face. Serving on the CIVICUS Student Advisory Board with Samaura leading the charge to better our community was an honor. Her problem-solving skills, uplifting attitude, and passion to inspire positive change would make her an ideal candidate for any company.
Megan Cho
Samaura was a clear standout of the 2023 Marketing intern class at IBM. From the moment I met her, I was impressed by her poise, curiosity and eagerness to learn. During her 10-weeks at IBM working on the Brand Marketing team, I had the pleasure to manager Samaura directly and get a front-row seat into her ability to think strategically, her organizational prowess, and her incredible growth in such a short time. Throughout the internship, Samaura was tasked with developing a strategy for our brand-level podcast, Smart Talks with IBM, in collaboration with a fellow intern and our team. Despite being given a challenging problem statement and wide scope, Samaura was able to zoom in on the top-level priorities and find the common thread to weave various ideas together into a cohesive strategy, which she later presented out to the larger marketing organization. Samaura was also highly organized – taking initiative to map out the project in an easily digestible way and realigning on objectives when necessary. Lastly, Samaura truly embodied a growth mindset by creating a list of goals at the start of her internship, all of which she met or exceeded by the end of the summer. It’s clear that Samaura is a go-getter with a bright future ahead of her and we’re looking forward to welcoming her back to IBM.
Adrianna Giuliani
I was honored to work alongside Samaura on the CIVICUS Student Advisory Board. Her positive attitude combined with her business skillset made her a unique asset on our team. Samaura's ability to create innovative solutions to problems made our Board successful. When she realized the lack of communication between directors, she implemented Airtable so we could all track the status of each other's projects. This opened the doors to collaboration, communication, and productivity. CIVICUS is a living and learning community focused on service. A lot of times, the passion to do service overwhelms the logistical aspects, preventing the board from reaching its potential. Samaura's passion for service and her business background made her the perfect person to maximize the success of our work. She was always willing to lend a helping hand to whoever needed it. She was the first person to show up to many events and the last person present to help clean up; she always had a smile on her face. Serving on the CIVICUS Student Advisory Board with Samaura leading the charge to better our community was an honor. Her problem-solving skills, uplifting attitude, and passion to inspire positive change would make her an ideal candidate for any company.
Experience
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American Marketing Association at UMD (UMD AMA)
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United States
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Advertising Services
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1 - 100 Employee
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Vice President Marketing
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Jan 2022 - Present
-Send out daily email blasts, LinkedIn messages, and social media posts to over 800 members, informing them of professional opportunities in the marketing field-Lead various directors to work toward campaigns for the fulfillment of AMA’s local/national chapter goals
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Silver Member
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Sep 2021 - Present
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Brand Marketing Intern
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May 2023 - Aug 2023
-Developed a long-term strategy for brand podcast (Smart Talks), averaging over 300,000+ downloads to increase its internal/external relevance across 5+ areas of the business (including sales enablement, digital, and social strategy) -Co-created and edited episode guides for Smart Talks to promote engaging content -Establish intern newsletter to promote engagement and inform broader team of AI-related news in marketing -Collaborated with cross-functional teams such as social, digital, communications, and provide agency (Ogilvy) with weekly feedback on creative assets (scripts, print ads, and anthem films) Show less
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Amtrak
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United States
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Rail Transportation
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700 & Above Employee
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Marketing And Advertising Intern
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May 2022 - May 2023
-Spearheaded communications with top agencies to secure promotions -Produced a payment cards financial report for the fiscal year -Directly supported top management in performing reviews and quantitative analysis of various digital marketing proposals/campaigns -Led creation of updated merchandising materials: Jr. Conductor Activity Book 2023 -Utilized Excel for project management purposes with commercials and photoshoots -Winner of 2022 Intern Hack-A-Thon -Spearheaded communications with top agencies to secure promotions -Produced a payment cards financial report for the fiscal year -Directly supported top management in performing reviews and quantitative analysis of various digital marketing proposals/campaigns -Led creation of updated merchandising materials: Jr. Conductor Activity Book 2023 -Utilized Excel for project management purposes with commercials and photoshoots -Winner of 2022 Intern Hack-A-Thon
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Maryland Athletics
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Spectator Sports
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1 - 100 Employee
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Marketing Strategy and Fan Experience Intern
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Dec 2021 - May 2022
-Designed, planned, and executed activities to optimize revenue, contributing to the $57 thousand that is generated from events -Oversaw 15 high-intensity games and events on-site for over 19 intercollegiate sports of the Big Ten Conference -Computed and analyzed financial spreadsheets in an effort to develop effective strategies to grow attendance -Designed, planned, and executed activities to optimize revenue, contributing to the $57 thousand that is generated from events -Oversaw 15 high-intensity games and events on-site for over 19 intercollegiate sports of the Big Ten Conference -Computed and analyzed financial spreadsheets in an effort to develop effective strategies to grow attendance
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RedBlack Consulting
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Advertising Services
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1 - 100 Employee
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Strategic Marketing Consultant
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Dec 2021 - May 2022
Developed strategic print and digital outreach for local nonprofit, Rockville Recreation & Parks Foundation, by conducting market research Curated a sustainable marketing campaign to grow the organization’s donor base and brand visibility Developed strategic print and digital outreach for local nonprofit, Rockville Recreation & Parks Foundation, by conducting market research Curated a sustainable marketing campaign to grow the organization’s donor base and brand visibility
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CIVICUS Living and Learning Program
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United States
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Education Administration Programs
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1 - 100 Employee
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President
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May 2021 - May 2022
-Collaborated with staff to formulate marketing approaches to reach over 4.6 thousand incoming first-year students -Strategized program outreach/events to promote civic engagement in the community and maintain public relations -Increased event turnout by over 75% by developing a social media outreach plan to engage members -Collaborated with staff to formulate marketing approaches to reach over 4.6 thousand incoming first-year students -Strategized program outreach/events to promote civic engagement in the community and maintain public relations -Increased event turnout by over 75% by developing a social media outreach plan to engage members
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Ruden Report
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Trumbull, Connecticut, United States
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Social Media Designer
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Aug 2020 - Nov 2020
I served as a social-media-based marketing designer in the Sports/Entertainment Field. I recorded games, announced upcoming ones, interviewed athletes, and assisted in marketing the brand name. I excelled in the use of Instagram as a social media platform. I served as a social-media-based marketing designer in the Sports/Entertainment Field. I recorded games, announced upcoming ones, interviewed athletes, and assisted in marketing the brand name. I excelled in the use of Instagram as a social media platform.
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Education
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2020 - 2024
University of Maryland
Business, Marketing, Management
Community
