Marketing Manager

• Sep 2022 - Present

Working directly with the Executive Team (CEO and Director) to strategize for business expansion by developing and executing plans in order to attain goals. Responsible for managing and expanding marketing funnel – linear & non-linear to create a cohesive customer journey across all touchpoints & channels. Responsible for executing & implementing a well-defined marketing strategy to create inter-departmental coordination and teamwork to expand Dealership’s market share and further market penetration. Overseeing marketing campaigns. Tracking effectiveness of these campaigns and reporting findings to the executive team. Negotiating and liaising with third-party Marketing & PR Agencies. Preparing marketing budget and making sure the budget spend is delivering ROI. Managing the design and production of promotional materials, such as websites, brochures and other promotional stuff Overseeing the company’s attendance at events, such as carnivals, road shows, conferences, festivals etc. Planning & implementing end-to-end Digital Marketing Strategy covering all social media platforms, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Evaluating emerging technologies & providing thought leadership and perspective for adoption wherever appropriate. Show less

Manager-Sales & Marketing

• Mar 2020 - Dec 2022

Responsible for developing and managing strategic partnerships to grow business Responsible for building solid relationships with customers and vendors Setting and strategizing Sales & Distribution network of FMCG products (Gopaljee Dairy Foods Pvt. Ltd.) Developing a long-term strategic plan- Customer Acquisition strategy, Marketing and Branding strategy as well as channel strategy Developing in-depth knowledge of company offerings to identify profitable business opportunities Engaging with vendors, suppliers and various other stakeholders to design & develop efficient supply chain model Show less

Manager-Sales & Marketing

• Feb 2017 - Feb 2020

Role Insights: Responsible for managing a Team of 17 and 69 Distributor Accounts PAN IVC worth USD 21 Million annual revenue Managed entire gamut of sales, marketing & distribution operations of diverse varieties of Rice Responsible for estimating monthly sales volume and monthly collection targets brand-wise and region wise Accountable for establishing channel network of dealers, sub-dealers & designing distribution strategies to achieve segment-wise targeted sales volumes, state & city-wise market shares, optimization of channel functions & flows, direct & indirect channel partner’s counter-wise targets, all-monthly channel Responsible for execution & implementation of ATL,BTL,TTL marketing activities Hands on experience in doing SWOT analysis and taking key decisions for maximizing sales revenue and expanding market share Responsible for presenting the executive report to the management highlighting the performance as well as lack of performance of various metrics along with preventive measures Highlights: Explored potential business avenues and managed marketing & sales operations for over achieving the business targets Proactively identified market demands & customer’s expectations and modified sales strategies for expansion of market share & achievement of revenue targets Devised a Marketing Strategy for Distributor and End User promotion which elevated the sales by almost 37% Designed Bill boards, roll up banners, brochures, pamphlets, calendars, product packaging artworks for different brands Launched paid campaigns on Social Media Marketing platforms (Facebook/Instagram/Twitter) which increased brand visibility and attracted new clientele Studied closely the feasibility for introduction of new products in the market such as Tomato Paste Managed all aspects of product marketing including designing product packaging , conducting surveys, product enhancements, competitor analysis, market forecasting and product positioning Show less

Manager - Sales & Marketing

• Sep 2014 - Jan 2017

Responsible for implementing standards, optimizing their understanding and enhancing operational qualities strictly as per Nissan N-CAM program for Stallion Nissan Motors Formulated and projected sales targets for all Branches across Nigeria and allocated targets to the Sales Executives and ensured that targets are achieved/over achieved Successfully organized Car Display Events and brand promotion activities Designed Commission Policies and compensation schemes for Sales Executives PAN Nigeria that motivated the Team and increased their productivity Increased the C-Sat score from 78% to 93% Monitored A/R ageing on a proactive basis & coordinated with Accounts Receivable Manager Effectively planned & improved existing systems and streamlined processes strictly as per Nissan Guidelines Show less

Analyst - Technical Operations

• 2011 - 2014

Team Member-Google Web Application Testing

• 2010 - 2011