Samar is a brilliant designer, thinker, speaker and creative director. An extremely talented and charismatic individual, she brings a huge breadth of knowledge to the table having been exposed to a rich background of experiences; both through her own cultural background and through working with an impressive clientele. She is highly skilled in a range of areas, including branding, typography, concept design, arabic and bilingual design, user experience and user interface design. I have had the pleasure to work with Samar on a number of projects over the last 8 years, where her knowledge of the Arabic language and market has been an invaluable tool. She has a deep understanding of the culture and the ways of work across the Middle eastern market. She is committed to delivering a high quality output, and does this with a great attention to detail and dedication. With very high values in place, she is a reliable individual with a warm and engaging personality. Aside from our collaborations in the workplace, Samar has been a voice of inspiration throughout my own career path, offering invaluable insights and advice along the way. It will come as no surprise when I say that I cannot recommend Samar enough for her skills and expertise and more than anything for her wonderful presence.

I had the opportunity to work with Samar for over a year, while she was leading a project at Pentagram but also as a freelancer for her studio. She is a great design director. She supports designers with a solid structure but also let them explore solutions independently, giving appropriate directions and nurturing ideas with potential. Her broad experience – with big clients especially – gives her a remarkable ability to see and shape the bigger picture, coordinating a team and overviewing multiple projects at a time, always pointing the designers in the right direction. She is very organised, focussed and clear, and has a deep understanding of all aspects involved in a complex project (strategy, client relationships, budgets, deliveries, scope, suppliers, etc.). Furthermore she is a great co-worker: she takes care of the personal needs of her team, her feedback is always direct and on point and she is a personable, humble and positive individual which are rare and valuable qualities in a leader. I would definitely love to work with her again in the future.

Samar is a brilliant designer, thinker, speaker and creative director. An extremely talented and charismatic individual, she brings a huge breadth of knowledge to the table having been exposed to a rich background of experiences; both through her own cultural background and through working with an impressive clientele. She is highly skilled in a range of areas, including branding, typography, concept design, arabic and bilingual design, user experience and user interface design. I have had the pleasure to work with Samar on a number of projects over the last 8 years, where her knowledge of the Arabic language and market has been an invaluable tool. She has a deep understanding of the culture and the ways of work across the Middle eastern market. She is committed to delivering a high quality output, and does this with a great attention to detail and dedication. With very high values in place, she is a reliable individual with a warm and engaging personality. Aside from our collaborations in the workplace, Samar has been a voice of inspiration throughout my own career path, offering invaluable insights and advice along the way. It will come as no surprise when I say that I cannot recommend Samar enough for her skills and expertise and more than anything for her wonderful presence.

I had the opportunity to work with Samar for over a year, while she was leading a project at Pentagram but also as a freelancer for her studio. She is a great design director. She supports designers with a solid structure but also let them explore solutions independently, giving appropriate directions and nurturing ideas with potential. Her broad experience – with big clients especially – gives her a remarkable ability to see and shape the bigger picture, coordinating a team and overviewing multiple projects at a time, always pointing the designers in the right direction. She is very organised, focussed and clear, and has a deep understanding of all aspects involved in a complex project (strategy, client relationships, budgets, deliveries, scope, suppliers, etc.). Furthermore she is a great co-worker: she takes care of the personal needs of her team, her feedback is always direct and on point and she is a personable, humble and positive individual which are rare and valuable qualities in a leader. I would definitely love to work with her again in the future.

Samar is a brilliant designer, thinker, speaker and creative director. An extremely talented and charismatic individual, she brings a huge breadth of knowledge to the table having been exposed to a rich background of experiences; both through her own cultural background and through working with an impressive clientele. She is highly skilled in a range of areas, including branding, typography, concept design, arabic and bilingual design, user experience and user interface design. I have had the pleasure to work with Samar on a number of projects over the last 8 years, where her knowledge of the Arabic language and market has been an invaluable tool. She has a deep understanding of the culture and the ways of work across the Middle eastern market. She is committed to delivering a high quality output, and does this with a great attention to detail and dedication. With very high values in place, she is a reliable individual with a warm and engaging personality. Aside from our collaborations in the workplace, Samar has been a voice of inspiration throughout my own career path, offering invaluable insights and advice along the way. It will come as no surprise when I say that I cannot recommend Samar enough for her skills and expertise and more than anything for her wonderful presence.

I had the opportunity to work with Samar for over a year, while she was leading a project at Pentagram but also as a freelancer for her studio. She is a great design director. She supports designers with a solid structure but also let them explore solutions independently, giving appropriate directions and nurturing ideas with potential. Her broad experience – with big clients especially – gives her a remarkable ability to see and shape the bigger picture, coordinating a team and overviewing multiple projects at a time, always pointing the designers in the right direction. She is very organised, focussed and clear, and has a deep understanding of all aspects involved in a complex project (strategy, client relationships, budgets, deliveries, scope, suppliers, etc.). Furthermore she is a great co-worker: she takes care of the personal needs of her team, her feedback is always direct and on point and she is a personable, humble and positive individual which are rare and valuable qualities in a leader. I would definitely love to work with her again in the future.