Experience

Event Crowd

• Australia
• Events Services
• 1 - 100 Employee

• Event Director / Sales & Sponsorship Science Alive!

  • Jul 2021 - Present

  Brands in Event Crowd PortfolioScience Alive!The Pet ShowPregnancy, Babies & Children's Expohey there BABY Fair

• Business Development Manager

  • Mar 2021 - Oct 2021

  Brands in Event Crowd PortfolioScience Alive!The Pet ShowPregnancy, Babies & Children's Expohey there BABY Fair



The Doers Way

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jul 2020 - Mar 2021

  We are a curated marketplace that specialises in recruiting, training and matching smart, loyal and hardworking 'Doers' with time-poor founders that want to build a profitable lifestyle business. We are a curated marketplace that specialises in recruiting, training and matching smart, loyal and hardworking 'Doers' with time-poor founders that want to build a profitable lifestyle business.



Morphettville Racecourse

• Australia
• Events Services
• 1 - 100 Employee

• Snr Business Development Manager - Events

  • Oct 2019 - Jul 2020

  - Responsible for the management and growth of conferencing and events business for the venue - Responsible for the management and growth of race day revenue via corporate hospitality - Concept creation and execution of in house events - Lead Sales team - Lead Coordinators - Develop existing clients and increase annual spend through account management - Develop policies and procedures for sales enquiries and bookings through to event - Manage and maximise memberships / associations. - Seek partnership opportunities in line with business strategy - All administration requirements for quotes, invoicing and booking paperwork - Creation of new marketing collateral for sales team - Create and coordinate on site events - Site tours for prospective clients - Source and manage event supplier relationships - Work with marketing team to ensure effective marketing strategy for internal and external events - Management reports - Attend networking events - Seek new event opportunities for the venue through research of other venues - Liaison with catering, facilities and external parties to ensure smooth events.



Peregrine Corporation

• Australia
• Retail
• 400 - 500 Employee

• National Retail Marketing Coordinator

  • Apr 2018 - May 2019

  - Coordination of 140+ stores marketing materials and campaigns - New store project marketing – ensure new store openings are promoted within the shopping centre and surrounding areas throughout print, billboard, digital and other opportunities. - Manage all printed collateral and point of sale materials for stores - Creation of merchandising guidelines and assistance with planogram documentation - Design of custom stands for pop up retail - Coordination of 140+ stores marketing materials and campaigns - New store project marketing – ensure new store openings are promoted within the shopping centre and surrounding areas throughout print, billboard, digital and other opportunities. - Manage all printed collateral and point of sale materials for stores - Creation of merchandising guidelines and assistance with planogram documentation - Design of custom stands for pop up retail



Morphettville Racecourse

• Australia
• Events Services
• 1 - 100 Employee

• Business Development Manager - Events

  • Oct 2017 - Apr 2018



Big Screen Video

• Australia
• Software Development
• 1 - 100 Employee

• Sales & Marketing Executive

  • Apr 2014 - Oct 2017

  Roles & Responsibilities - included but not limited to: • Manage all memberships with relevant associations nationally • Manage Big Screen Videos sponsorships – i.e. teams, charities, fundraisers etc. • Coordination of marketing activity including brand development, website, print and social • Approve advertising content and liaise with relevant media organisations • Source opportunities to promote products through various events • Coordinate all in-house events including launches and other hosted events • Project manage national trade show attendance - set and logistics • Networking at relevant industry events • Researching and cold calling potential clients • Ensure management and sales team are prepared for all sales events • Researching marketing and brand growth opportunities • Maintaining database of clients, calls and actions • Supply product proposals • Coordinate and deliver tender responses • Work effectively with suppliers to ensure timely delivery and installation • Ensure warehouse is presented effectively for demonstrations



Renniks Events & Exhibitions

• Sales & Marketing Manager

  • Jul 2011 - Mar 2014

  Roles & Responsibilities included but not limited to: Sales & Management • Manage sales team of 8 including customer sales and design team • Sales staff recruitment • Creation and execution of business development plan • Staff training programs • Coordinate and minute take Sales Meetings • New product development • Tenders and Proposals – preparation and delivery • Preferred supplier agreements • Client Account Management • Researching and cold calling potential clients • Attending and organising networking functions • Invoicing and administration for each sale Event Coordination • Major events include Tour Down Under, Clipsal 500 and music festivals • Coordination of trade show events (Renniks as Exhibitor) • Event and Exhibition build coordinator (Renniks as supplier) • Coordinate supply, delivery and event set up including parties, weddings, exhibitions and major events on time and on budget • Working with designer to create effective floor plans for events and exhibitions • Coordinate up to 100 exhibitors at exhibition – orders, install, invoicing etc Marketing • Coordination and approval of all online, TV and print media • Creation of new website – going live November 2013 (worked with web developers) and SEO campaign (Reach Local) • Online Newsletter content & delivery • Online database management (Enewsletter) • Website content management (products, photos, text etc) • Social Media management • Creation of strategic marketing plan for The Renniks Group • Source and review sponsorship opportunities – events and exhibitions – in line with marketing planning and budgeting



The Fairies (as seen on Ch7) Franchise Pty Ltd

• Retail Franchise Operations Manager

  • Feb 2010 - Jun 2011

  • To grow the franchise group. • Ensure the efficient day-to-day operations of The Fairies stores by implementing a Field Support structure and continuing to monitor the business models, systems and procedures used throughout The Fairies Franchise Network. • The Operations Manager is responsible for the constant innovation and improvement of the business model including the following; site selection and fit-out, operational procedure improvement, store layout, equipment improvements, and industry, market & customer research to ensure the business model can be sustained for future growth and meet the needs of the end consumer.



Westfield

• Real Estate
• 700 & Above Employee

• BrandSpace Client Services Coordinator

  • Dec 2006 - Feb 2010

  • To effectively manage and build client relationships to encourage ongoing client sales and development, ensuring successful campaigns by effective coordination. • Design and display approval for all incoming clients and events – work with quality suppliers to source signage and equipment. • To coordinate the approval and all logistics of all client movements within centres including retail events, sampling and promotions, experiential marketing, signage and media and direct marketing. • Maintain internal relationships with Centre Management teams to enable implementation of marketing campaigns as well as external suppliers. Redevelopment Projects Included: Westfield Doncaster, Westfield Geelong, Westfield Plenty Valley