Samar Choueiri

Director of Programs at US21
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Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area, US
Languages
  • Arabic -

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Ellen Fatigati

I had the privledge of working with and managing Samar when I was the Senior Sales & Marketing Manager with Hard Rock Cafe Washington DC. We worked togehter for two years. During that time I witnessed her grow into the role of a Sales & Marketing Manager. Her dedication and hard work ethic allowed her to excell in her role and build sales for the organization within the local corporate market as well as the tour & travel market. Her research skills and organizational skills were exceptional. She knew where to look to build sales and was comfortable at prospecting and generating new leads for potential new customers. She would be a tremendous assest to any organization. I am thankful that I was able to teach her new things and proud that we were able to work together. Regards, Ellen Fatigati, Sales Manager Northern Virginia Ruth's Chris Steak House Fairfax and Tysons Corner Virginia

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Experience

    • United States
    • Defense and Space Manufacturing
    • 1 - 100 Employee
    • Director of Programs
      • Aug 2022 - Present

    • Government Sales Account Manager
      • Jul 2020 - Aug 2022

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Regional Director of Sales
      • Nov 2014 - Jul 2020

    • United States
    • Restaurants
    • 700 & Above Employee
    • Sales Manager
      • Sep 2012 - Oct 2014

      Negotiating Contracts and Proposals Reviewing all catering and banquet agreements Providing client proposals for Tour and Travel, Social and Corporate clients Customizing proposals to reflect client budgets Maximizing revenues through direct selling with clientsGrowing Revenue Exceeding budgeted booking goals Increasing annual revenue by over 5% Using proactive selling to shift market share quarterly Responsible for all sales department reporting Identifying and building key partnerships to drive sales Lead Generation and Management Generating and developing leads for the sales team Developing and maintain client database  Identifying and responding to leads according to season and segment Responding and follow on all RFP’s in a timely manner Consistent proactive sales productivity( prospects, outside sales calls, site visits)Forming Strategic Relationships Managing client relationships with both acquisition and retention focus Representing property at industry events and trade shows Developing partnerships with key local agencies (CVB, COM, DDC WACA)Marketing Forming strategic partnerships to develop higher market presence Multi-media marketing (Internet, radio, direct mailing) Social networking Initiatives

    • Lebanon
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Jan 2012 - Jun 2012

      Developed the sales and marketing strategies and plans for the company, as well as all intellectual events organized, while adhering to the budgets allocated.Enhanced business development by seeking new business partners and revenue streams.Developed all collateral and press material for the company and events organized.Managed several events for the company, which included event logistics, promotion and attendance. Developed the sales and marketing strategies and plans for the company, as well as all intellectual events organized, while adhering to the budgets allocated.Enhanced business development by seeking new business partners and revenue streams.Developed all collateral and press material for the company and events organized.Managed several events for the company, which included event logistics, promotion and attendance.

    • Operations Manager
      • Aug 2011 - Dec 2011

      Operations Manager- Opening StaffDeveloped all procedures, policies, guidelines and forms for the restaurant to establish its base operation.Instituted an inventory system for the restaurant, monitoring stock on hand, as well as tracking all purchases and sales of restaurant items.Established a key network of suppliers for the restaurant, contracting suppliers based on quality and price standards. Created menus for the restaurant’s launch; costing menu items as well as determining appropriate selling prices.Recruited, hired, supervised, scheduled, trained and motivated a staff of up to 15 employees. Trained service staff to enhance customer service and increased profits through suggestive selling.Improved productivity and morale by initiating systems for accountability and by instituting effective training programs.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Associate Sales Manager- ESPN Zone Washington DC
      • Feb 2008 - Jun 2010

      Associate Sales Manger- Worked in a department that generated $2.4 million dollars in Event Revenue annually. Organized, followed up, and overlooked the implementation of the client events booked by the department. Events varied in both size, and market segment of the clientele.Responsible for meeting and reporting weekly, monthly, quarterly and annual revenue sales figures for the department.Carried out various sales programs and promotions to drive new business into the restaurant. Contributed to the development of the Annual Sales Plan for ESPN Zone DC site.Attended local association meetings and networking events to follow up on market trends in the industry and network with corporations and event planners in the area, with the aim of driving new business to the restaurant.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Coordinator- Washington DC Cafe
      • Nov 2006 - Feb 2008

      Worked in the capacity of a Sales Manager for a department that generated one million dollars in Event Revenue annually.Coordinated the incoming high volume tour and travel business, organizing the bookings, developing the contracts and implementing the necessary follow up.Organized and managed the corporate events and dinners in the restaurant. This includes developing customized proposals to their tastes, needs and budgets and following up with the clients to close the deals. Implemented several sales programs in the department to drive local business into the cafe.Organized several cafe buyouts that brought both incremental cafe sales and marketing awareness.Took on some shifts as Retail Supervisor of the Rock Shops in the Cafe during the busy spring season, where I overlooked the retail sales associates and the day to day functioning of both retail shops in the cafe.

    • Account Executive
      • Aug 2006 - Nov 2006

      Developed, maintained and managed the media plans for various real estate clients.Organized all media bookings and worked with both the media and the creative department to prepare all advertisements for the clients.Worked with creative department to develop and prepare marketing and promotional material, including sales kits, brochures, posters and flyers for the clients.Handled the copywriting aspect of advertisements, proofreading and editing all material prior to publishing or printing.Participated in the planning and organizing of several client events, including open houses and charity events.

    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales and Marketing Manager- Beirut Cafe
      • Mar 2003 - Jul 2006

      Coordinated the integrated and direct marketing aspects of the business through a variety of communication processes.Built, maintained and updated Hard Rock Cafe’s customer database.Planned and implemented a variety of theme events and sales promotions.Handled the promotional (public relations/copywriting) aspects of theme events and promotions, and managed all advertisements made for the restaurant.Managed the merchandise department, which included taking inventory, placing purchase orders and promoting merchandise products.Built the yearly Marketing and Sales Plan and Budget Report.Developed Direct Sales Activities with goals of increasing restaurant sales.

Education

  • American University of Beirut
    Bachelor of Arts, Business Administration; Marketing Emphasis
    1998 - 2003
  • American University of Beirut
    diploma, Business
    1998 - 2002
  • Sarraf Limited Inc
    Summer Internship
    2001 - 2001

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