Experience

Illuminate

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing

  • Jan 2022 - Present

  Boston, Massachusetts, United States

• Marketing Manager

  • Aug 2017 - Feb 2022

  Greater Boston Area Designed a strong brand image consistent through all print and digital marketing efforts; Logos for company’s subdivisions, business cards, brochures, stationary, email signatures, PowerPoint templates, email blasts, product videos, promotional items, etc. Grew the social media presence by 753% on Instagram and 925% on LinkedIn Supported the local community by building a charitable program within the organization Created a more engaging website with an updated homepage… Show more Designed a strong brand image consistent through all print and digital marketing efforts; Logos for company’s subdivisions, business cards, brochures, stationary, email signatures, PowerPoint templates, email blasts, product videos, promotional items, etc. Grew the social media presence by 753% on Instagram and 925% on LinkedIn Supported the local community by building a charitable program within the organization Created a more engaging website with an updated homepage and an eye catching portfolio of completed projects to give clients access to imagery of our products to increase sales Managed sponsorships and coordinated materials for client events as well as industry events (IIDA, DLF, IES)



DMI

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Account Manager

  • Dec 2015 - Jun 2017

  Greater Boston Area Built new client relationships and maintained over 60 existing relationships with Financial Advisors Nationwide Created engaging content that resonated with our clients audience and achieves campaign objectives through various platforms Designed and maintained consistent branding throughout print and digital marketing materials such as whitepapers, e-mail templates, direct-mail pieces, etc. Developed and implemented inbound marketing campaigns through e-mail and social… Show more Built new client relationships and maintained over 60 existing relationships with Financial Advisors Nationwide Created engaging content that resonated with our clients audience and achieves campaign objectives through various platforms Designed and maintained consistent branding throughout print and digital marketing materials such as whitepapers, e-mail templates, direct-mail pieces, etc. Developed and implemented inbound marketing campaigns through e-mail and social media to generate qualified leads. Platforms included: Hubspot, Marketo, and Hootsuite Analyzed campaign effectiveness by measuring analytics from various platforms and creating detailed activity reports for each client. Platforms included: Facebook, Twitter, LinkedIn, MailChimp, Constant Contact and Google Analytics Show less



Hunneman

• United States
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Marketing Assistant

  • Sep 2014 - Dec 2015

  Greater Boston Area Offer marketing support to 7 Commercial Real Estate brokers with a cumulative of over 30 exclusive listings in the highly competitive market of the Greater Boston Area Design branded marketing collateral that are customized to clients needs including brochures, flyers, floor plan inserts, direct mail pieces, weekly e-blasts, Tour packets and other presentation materials Create weekly email campaigns that are delivered to an extensive list of over 750 local contacts Maintain… Show more Offer marketing support to 7 Commercial Real Estate brokers with a cumulative of over 30 exclusive listings in the highly competitive market of the Greater Boston Area Design branded marketing collateral that are customized to clients needs including brochures, flyers, floor plan inserts, direct mail pieces, weekly e-blasts, Tour packets and other presentation materials Create weekly email campaigns that are delivered to an extensive list of over 750 local contacts Maintain web-based advertising through the corporate NAI Global Network, CoStar, Loopnet, and Craigslist Perform research and analyze data to provide brokers with market survey information Produce timely and accurate word-processed documents including letters of intent, client activity reports, lease and sale proposals, request for proposals, Mailing lists, etc. Perform clerical duties including photocopying, faxing, answering and routing phone calls, maintaining files, preparing expense reports, mailing and arranging courier services. Assist in data entry and database maintenance Coordinate client events and meetings Show less



Twin River Casino

• United States
• Gambling Facilities and Casinos
• 200 - 300 Employee

• Public & Community Affairs Assistant

  • May 2012 - May 2013

  Lincoln, Rhode Island Served as a liaison to the local community assisting with all media relations, Chamber of Commerce/tourism divisions and all social, civic, professional, and non-profit organizations Organized, promoted, and executed charitable events; Twin River Employees Scholarship Golf Tournament, Rhody 5K Road Race, Twin River United Way Drive, and Twin River “Giving Tree” Program Reviewed and approved PR documents for the Twin River Table Games Referendum Campaign Generated detailed… Show more Served as a liaison to the local community assisting with all media relations, Chamber of Commerce/tourism divisions and all social, civic, professional, and non-profit organizations Organized, promoted, and executed charitable events; Twin River Employees Scholarship Golf Tournament, Rhody 5K Road Race, Twin River United Way Drive, and Twin River “Giving Tree” Program Reviewed and approved PR documents for the Twin River Table Games Referendum Campaign Generated detailed documents and reports; Compiled weekly and monthly earned media reports and developed press releases along with other marketing collateral Followed and analyzed customer reviews on social media and websites such as Yelp, Google, TripAdvisor and OpenTable Show less



Sweden Summer Work Abroad Program

• Strategist and Designer

  • Feb 2012 - Jul 2012

  Stockholm, Sweden Developed an international advertising campaign and presented to the multi-national company UNICEF Sverige Participated in an international marketing seminar at Berghs School of Communication in Stockholm, Sweden Experienced the Swedish culture and learned how to communicate and market effectively in international markets



American Advertising Federation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Strategist and Media Buyer

  • Feb 2012 - May 2012

  Providence, Rhode Island Area Participated on a team to create an advertising campaign plansbook that won first place at the National Student Advertising Competition working specifically on market research, defining the target market, media planning, and media buying



Johnson & Wales University

• United States
• Higher Education
• 700 & Above Employee

• National Student Organizations Office Assistant

  • Sep 2011 - May 2012

  Providence, Rhode Island Area Coordinated and promoted student events and conferences Participated in monthly executive board meetings and scribed minutes Maintained a payment spreadsheet of over 1,700 members Managed the organization’s webpage and social media; Analyzed web traffic using Google Analytics and Facebook Insights



Communications Association

• Senior Editor & Graphic Designer

  • Sep 2011 - May 2012

  Providence, Rhode Island Area Senior Editor, Supervised the design and content of publications Graphic Designer, Assisted in the creation of artwork for both electronic and print media



Leadership Academy

• Vice President of Marketing

  • Sep 2011 - May 2012

  Providence, Rhode Island Area Created advertisements for events, managed social media, and wrote press releases Planned, coordinated, and tracked participation of the professional seminars and workshops



DECA Competitive Events Institute

• Lead Trainer & Competitor

  • Sep 2010 - May 2012

  Providence, Rhode Island Area Lead Trainer, educated students with career focused skills to prepare them for a professional presentation at competitions Competitor, competed at multiple professional conferences at regional, national, and international levels