Experience

TAPA Transported Asset Protection Association

• Non-profit Organizations
• 1 - 100 Employee

• Head of Marketing & Administration

  • Dec 2022 - Present

  • Member Engagement Campaigns (Resilience News Weekly eNewsletter) • Strategic Partnerships & Industry Collaborations • Press Release, Collateral & Article Copy Writing (Lookout eMagazine) • Media Creation with Adobe Suite & Other Platforms (Videos, Banners, Brochures etc) • Social Media Management & Advertising (LinkedIn, Twitter, WeChat, YouTube) • Website Management & Site Planning (Wordpress - www.tapa-apac.org) • Branding Management (Brand kit) • Member Engagement Campaigns (Resilience News Weekly eNewsletter) • Strategic Partnerships & Industry Collaborations • Press Release, Collateral & Article Copy Writing (Lookout eMagazine) • Media Creation with Adobe Suite & Other Platforms (Videos, Banners, Brochures etc) • Social Media Management & Advertising (LinkedIn, Twitter, WeChat, YouTube) • Website Management & Site Planning (Wordpress - www.tapa-apac.org) • Branding Management (Brand kit)


Socise
• Advertising Services
• 1 - 100 Employee
• Socise

  • Sep 2021 - Present
• Public Relations and Communications, Manager

  • Dec 2019 - Feb 2021

  • Podcast Interviews, Editing & Publication on Spotify (TAPA APAC Podcast) • Webinar Hostings (Zoom, Webex, GoToWebinar) • Member Engagement Campaigns (COVID-19 Daily News Update, Weekly eNewletters, Surveys) • Strategic Partnerships & Industry Collaborations (PSI, TT Club, BSI Group, Malwarebytes, Alcott Global etc.) • Press Release & Article Copy Writing • Media Creation with Adobe Suite (Videos, Standard Brochures etc) • Social Media Management & Advertising (LinkedIn, Twitter, WeChat, YouTube) • Website Management & Site Planning (Wordpress - www.tapa-apac.org) • Branding Management Show less



BlueSG

• Singapore
• Truck Transportation
• 1 - 100 Employee

• Digital Marketing Lead

  • May 2019 - Nov 2019

  • Cross-Partnerships (DBS, Lazada, Chope, iOttie, Siam Kitchen etc)• Strategic Collaborations (Esplanade, Sentosa etc)• Digital Engagement Campaigns (Monthly Promotions, Festive Campaigns, Flash Sale)• Digital Advertising (MediaCorp, The Smart Local, SEM - Search, App Installs etc)• Social Media Advertising (Facebook, Instagram, YouTube)• EDM, SMS, In-Car Digital Screen & Push Notifications• Event/Roadshow Planning & Execution (Street Marketing, Station Awareness Roadshows etc)• Digital Marketing Planning & Content Strategy• Website Building & Management (www.thebluerace.com.sg) Show less

• Marketing Executive

  • Feb 2018 - Apr 2019

  • Social Media Content Marketing • Influencer Marketing (Wahbanana, Cheokboardstudios)• Events/Roadshows Planning & Execution (Members Party, BlueSG Anniversary Event etc)• Branding & Assets Creation (Brand & Logo Guidelines)• Artwork Design (Car Decals, Posters, Advertising Kit etc)



Elements Wellness Pte Ltd

• Marketing Executive

  • Jul 2015 - Aug 2017

  • Partnerships (DBS, Audi, ZALORA, MeClub, PropertyGuru etc) • Lead Generation and Email Marketing (GetResponse, InstaPage) • Digital and Offline Advertising (Facebook/Instagram Ads, Prints, COC etc) • Social Media and Influencer Management • Sponsorship (Fairs, Marathons, Corporate Events) • SMS (FortDigital) and EDM Blasts • CRM and Data Report Analysis (Salesforce) • Roadshows and Events (COMEX, Suntec Fairs, Spa Parties, Workshops etc) • Content Marketing (Corporate Site Blog) • Webpage Building (Basic html, WIX - www.elementswellnessgroup.com, www.saloninfinity.com.sg) • Artwork Design (Flyers, Vouchers, Menu, Stand-up Banners etc) Show less