Samantha Smith Johansen

Director Of Marketing And Public Relations at BikeFinder
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Contact Information
us****@****om
(386) 825-5501
Location
Stavanger, Rogaland, Norway, NO
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • French Professional working proficiency
  • German Elementary proficiency
  • Bokmål, Norwegian Professional working proficiency

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Julia Rivera

Samantha is a very gifted communications writer who quickly grasped the tone and voice needed for writing marketing/sales messages to specific audience segments. She has excellent marketing instincts, is savvy with technology and is definitely a future marketing leader.

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Experience

    • Norway
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Director Of Marketing And Public Relations
      • Mar 2021 - Present

      My responsibilities include: - Overseeing and developing marketing strategies for B2B and D2C markets- Managing campaigns on social media- Conducting research and analyzing data to identify and define audiences- Devising and presenting ideas and strategies to management- Content creation and design- Conducting promotional activities- Compiling and distributing financial and statistical information- Maintaining websites and looking at data analytics- Organizing events and product exhibitions- Coordinating internal communication and building organizational culture- Public Relations

    • Norway
    • Performing Arts
    • 1 - 100 Employee
    • Sales & Marketing Manager
      • Aug 2017 - Jun 2020

      - Increased ticket sales through content marketing strategies and campaigns, such as web management, paid advertisement, social media content, SEM, and email marketing. - Introduced new technology and tools to allow for data-driven decision-making, measurability across marketing activities, and hypothesis testing. - Initiated community outreach programs to increase interest and diversify the customer base. - Built sponsor network / Developed new products and customer experiences. - Digital and content marketing / Event planning / Audience statistics / Outreach Concerts

    • Head of Content & Public Relations
      • Apr 2017 - Aug 2017

      - Developed long-term marketing strategy by using customer feedback to identify necessary process improvements, both for marketing and product development purposes.- Supported senior leadership by developing status reports on marketing activities relating to analytics, planning, and risk mitigation. - Produced captivating and successful content, increasing web traffic by 200%, blog traffic by 400%, and Facebook Followers by 57%. - Revamped PPC advertising and removed underperforming/costly ads and content, resulting in immediate performance improvement. Conducted A/B testing to optimize all content. - Head of Public Relations – print and customer relations

    • PR & Content Manager
      • Aug 2016 - Mar 2017

      - Content generation and publication via various digital channels, including blog, email, website, and social media.- Built brand and product awareness, engagement, and consumer confidence.- Collecting and communicating user testimonials.- Public Relations and event planning.

    • Advertising Services
    • Communications Consultant
      • Oct 2014 - Aug 2016

      - Communication consultant to several businesses, specializing in branding and content marketing, such as ‘Passion4Feed’, a start-up organic pet food company, and Ryfylke Rensefisk As, an innovative aquaculture company. - Social Media monitor and digital content creator - Communication consultant to several businesses, specializing in branding and content marketing, such as ‘Passion4Feed’, a start-up organic pet food company, and Ryfylke Rensefisk As, an innovative aquaculture company. - Social Media monitor and digital content creator

    • Peru
    • Restaurants
    • Marketing Communications Intern
      • May 2014 - Oct 2014

      - Developed ads and emails targeting specific users for key promotions.- Generated sponsorships with related and partnering entities/press to enhance marketing objectives.- Helped with planning and hosting of events, including Plácido Domingo’s ‘Operalia’ competition, and the 2014 Opera Charity Ball. - Developed ads and emails targeting specific users for key promotions.- Generated sponsorships with related and partnering entities/press to enhance marketing objectives.- Helped with planning and hosting of events, including Plácido Domingo’s ‘Operalia’ competition, and the 2014 Opera Charity Ball.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • LSE Polis Internship
      • Oct 2012 - May 2013

      - Organized and worked on events, research, and academic conferences for LSE’s media and policy think-tank. - Organized and worked on events, research, and academic conferences for LSE’s media and policy think-tank.

    • Administrative Assistant Office Manager
      • May 2011 - Aug 2012

      - Performed administrative and office support activities for attorneys- Duties included telephone calls, receiving and directing visitors, word processing, filing, and creating spreadsheets and presentations. - Learned strong software skills, Internet research abilities, and excellent communication skills - Performed administrative and office support activities for attorneys- Duties included telephone calls, receiving and directing visitors, word processing, filing, and creating spreadsheets and presentations. - Learned strong software skills, Internet research abilities, and excellent communication skills

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Assistant to Dr. Paige Edley
      • Sep 2010 - May 2012

      - Collaborated with the leadership team to identify relevant questions and determine the best methods of collection.- Performed statistical, qualitative, and quantitative analysis.- Organized important paperwork, including participant informed consent waivers, research scope documentation, and research summaries. - Collaborated with the leadership team to identify relevant questions and determine the best methods of collection.- Performed statistical, qualitative, and quantitative analysis.- Organized important paperwork, including participant informed consent waivers, research scope documentation, and research summaries.

    • Sales Associate
      • Jun 2006 - Aug 2006

      - Helped clients find merchandise and worked the cash register- Took inventory of store items.- Displayed and organized merchandise. - Helped clients find merchandise and worked the cash register- Took inventory of store items.- Displayed and organized merchandise.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Intern
      • Jun 2005 - Aug 2005

      - Assisted talent agents- Filled in temporarily vacant desk positions assisting talent agents with secretarial work, such as answering phones, filing documents, producing Microsoft Excel spreadsheets, running errands, reading scripts, creating mailing lists, and organizing computer files - Assisted talent agents- Filled in temporarily vacant desk positions assisting talent agents with secretarial work, such as answering phones, filing documents, producing Microsoft Excel spreadsheets, running errands, reading scripts, creating mailing lists, and organizing computer files

Education

  • London School of Economics and Political Science
    Master of Science (MS), Global Media and Communications
    2012 - 2013
  • University of Southern California
    Master's Degree, Global Communication
    2013 - 2014
  • Loyola Marymount University
    B.A., Communications, Political Science, French
    2008 - 2011
  • New York University
    Communication Studies
    2007 - 2008
  • Viewpoint School
    2003 - 2007

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