Marketing Manager

• Oct 2017 - Present

100 YARDS TO GO is a select group of senior marketers who provide outsourced Chief Marketing Officer services for start-ups and growth companies looking for help standing up the marketing function. We build big bold narratives for companies to drive acquisition and engagement with new customers and to expand existing customer relationships. We are a marketing accelerant for companies who need an infusion of senior marketing leadership, a mix of strategy and execution, and a focus on driving results. Our capabilities include brand positioning, demand generation/customer acquisition, campaign management, content creation and other essential marketing efforts.

Digital Marketing Manager

• Mar 2016 - Dec 2017

Marketing Manager

• Apr 2012 - Feb 2016

• Manage company-wide email strategy, implementation and execution via Pardot or MailChimp for all four verticals• Author all copy for inbound marketing assets including landing pages, emails and display ads• Develop and execute integrated lead generation and lead management focused marketing programs designed to generate qualified leads, nurture existing prospects and drive quality sales opportunities• Track program results, measure program success and report metrics by maintaining detailed monthly and quarterly key performance indicator reports of all lead management programs, analyzing the key components of each campaign• Serve as a project manager and liaison between various departments in the company such as design, product, sales and operations using effective communication and organization to complete requests • Own the 2015 annual B2B brand awareness and lead generation event, Agent Transformation Sweepstakes, through sweepstakes promotion increasing entrants by 13% from previous year, maintaining sponsor relationships, booking vendors and securing event logistics as well as coordination and on-site execution for the three-day eventOnline Marketing Specialist: December 2012 - July 2014Marketing Specialist: April 2012 - December 2012

Marketing Coordinator

• 2010 - 2012

• Managed all direct partnerships and media sponsorships to increase brand awareness through mutually beneficial programs• Trained and supervised department interns, one per quarter, by developing residency overviews and weekly assignments• Assist with 20+ brand events per year by developing promotional plans, drafting copy for print and digital ads, vendor booking, logistics coordination and on-site execution, hosting 50-350 guests per• Developed weekly co-branded promotional page through writing, creative design using InDesign, production and fulfillment while managing all communication with advertisers

Marketing Intern

• May 2009 - Jul 2009

• Assisted in executing brand platform campaigns including the Johnnie Walker sponsorship of Vodafone McLauren Mercedes through the Responsible Drinking campaign, ‘Join the Pact’• Wrote press releases, case studies and briefs for agency and client use • Assisted in executing brand platform campaigns including the Johnnie Walker sponsorship of Vodafone McLauren Mercedes through the Responsible Drinking campaign, ‘Join the Pact’• Wrote press releases, case studies and briefs for agency and client use

Sports Department Intern

• May 2008 - Aug 2008

Intern

• May 2008 - Aug 2008