Experience

Penn Center for Innovation

• United States
• Higher Education
• 1 - 100 Employee

• Marketing and Communications Manager

  • Jun 2022 - 1 year 7 months

  Philadelphia, Pennsylvania, United States I spearhead content creation and launches across platforms, including social media, web, email, and events.



ReachMobi

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Media Buyer

  • Nov 2021 - May 2022

  Philadelphia, Pennsylvania, United States I owned positioning and messaging, competitive intelligence, product feature launch planning and execution, content creation and paid media marketing strategies for SaaS product. • Developed positioning for our SaaS product and delivered it through creative channels • Analyzed client feedback and brainstormed product features to help existing customers get more value out of our software • Conducted competitive research on 50+ competitors across products, features and used… Show more I owned positioning and messaging, competitive intelligence, product feature launch planning and execution, content creation and paid media marketing strategies for SaaS product. • Developed positioning for our SaaS product and delivered it through creative channels • Analyzed client feedback and brainstormed product features to help existing customers get more value out of our software • Conducted competitive research on 50+ competitors across products, features and used cases to inform product positioning, messaging, and go-to-market strategy for new products and product features • Helped identify the best place to find our audience and created a paid media strategy around it • Developed an internal and external demo video and crafted compelling launch content, including push notifications, an email blast to existing customers, nurture emails and partner notices • Optimized our marketing channels and collected customer case studies • Analyzed launch performance metrics and gathered customer feedback • Worked directly with product team to improve product features Show less



Savello Consulting LLC

• Digital Marketing Consultant

  • Feb 2020 - Nov 2021

  New York, United States Led and managed my own marketing consulting business, serving digital creators and supporting them with the product launches for their online products & packages. • Worked directly with customers to devise product marketing strategies for their businesses • Mapped buyer journey and created differentiated content for TOFU, MOFU, BOFU for my business • Positioned services through powerful branding and messaging; Led all go-to-market product launches for e-books, online courses, and… Show more Led and managed my own marketing consulting business, serving digital creators and supporting them with the product launches for their online products & packages. • Worked directly with customers to devise product marketing strategies for their businesses • Mapped buyer journey and created differentiated content for TOFU, MOFU, BOFU for my business • Positioned services through powerful branding and messaging; Led all go-to-market product launches for e-books, online courses, and consulting packages • Created pricing and packaging for my product line • Managed website, created landing pages, and executed email campaigns, resulting in 32% increase in leads Show less



CollegeFindMe.com

• United States
• Education Administration Programs
• 1 - 100 Employee

• Digital Marketing Coordinator

  • Jul 2019 - Feb 2020

  Greater Boston Area Led start-to-finish product and product feature launch processes for SaaS product helping make the college application process easier for students. • Led product and feature launches for our SaaS product and built out our sales enablement strategy • Spearheaded student-centered digital campaign, which boosted engagement by 34% and user generated content by 41% in just three months • Worked directly with customer success team to refine our process to convert leads to customers… Show more Led start-to-finish product and product feature launch processes for SaaS product helping make the college application process easier for students. • Led product and feature launches for our SaaS product and built out our sales enablement strategy • Spearheaded student-centered digital campaign, which boosted engagement by 34% and user generated content by 41% in just three months • Worked directly with customer success team to refine our process to convert leads to customers • Managed all partnerships, sponsorships and reporting across newsletters, podcasts, and partner companies • Worked with customer success team to ensure the company deeply understood customer challenges and pain points • Collaborated with product team to ensure product was meeting customer needs Show less



The Newman School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Spanish Teacher / Physical and Health Education Instructor

  • Aug 2018 - May 2019

  Greater Boston Area Taught and managed four classes of 12-15 students in grades 7, 8 and 10. Wrote about student achievements and showcased student activities in email newsletters



Brown University CareerLAB

• Marketing Coordinator

  • Sep 2017 - May 2018

  Providence, Rhode Island Area Created marketing content and conducted market research for Brown University career center. • Spearheaded email marketing campaigns & automation; conducted extensive A/B testing to find winning template variant, which boosted overall event attendance by 26% • Owned CRM and developed inbound lead generation strategies • Executed events marketing campaigns for networking events, career fairs, speaker sessions, & workshops



The Brown Daily Herald, Inc.

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Opinions Columnist

  • Jan 2016 - May 2017

  Providence, RI Wrote weekly op-ed columns; collaborated with editors and staff members to pitch ideas, revise articles, and assess newspaper content.



FreshDirect

• United States
• Food and Beverage Services
• 700 & Above Employee

• Social Media Marketing Summer Intern

  • 2017 - 2017

  Long Island City, NY Completed competitive audit and devised social media strategy plan, which increased Instagram reach by 20% and Facebook reach by 15%.



Business Mentor NY

• Philanthropic Fundraising Services

• Communications Summer Intern

  • May 2016 - Aug 2016

  Manhattan, NY Wrote compelling copy for auction items for fundraising event that resulted in over $15,000 in donations. Updated and reorganized Salesforce database.