Samantha Sands
Public Relations Manager at Konnect Agency- Claim this Profile
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French Full professional proficiency
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English Native or bilingual proficiency
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Bio
Mariam Lewis
I have had the pleasure of studying alongside Sam throughout our college experience. I have seen her diligently work towards and achieve every goal, she has ever set for herself. She set a high standard for her team and those to come to the Biola PRSSA Chapter, as well as the Public Relations program as a whole. She is creative, fun, dedicated and hard-working. She would be a great fit for any organization looking to grow their business!
Jase Lucas
Samantha is an excellent public relations pre-professional with an eye for identifying trends and popular culture. She has proven her leadership abilities in extra-curricular and academic activities at Biola University where she is one of the school’s leading public relations media students. She is highly recommended as a leader, PR practitioner, and dedicated worker.
Mariam Lewis
I have had the pleasure of studying alongside Sam throughout our college experience. I have seen her diligently work towards and achieve every goal, she has ever set for herself. She set a high standard for her team and those to come to the Biola PRSSA Chapter, as well as the Public Relations program as a whole. She is creative, fun, dedicated and hard-working. She would be a great fit for any organization looking to grow their business!
Jase Lucas
Samantha is an excellent public relations pre-professional with an eye for identifying trends and popular culture. She has proven her leadership abilities in extra-curricular and academic activities at Biola University where she is one of the school’s leading public relations media students. She is highly recommended as a leader, PR practitioner, and dedicated worker.
Mariam Lewis
I have had the pleasure of studying alongside Sam throughout our college experience. I have seen her diligently work towards and achieve every goal, she has ever set for herself. She set a high standard for her team and those to come to the Biola PRSSA Chapter, as well as the Public Relations program as a whole. She is creative, fun, dedicated and hard-working. She would be a great fit for any organization looking to grow their business!
Jase Lucas
Samantha is an excellent public relations pre-professional with an eye for identifying trends and popular culture. She has proven her leadership abilities in extra-curricular and academic activities at Biola University where she is one of the school’s leading public relations media students. She is highly recommended as a leader, PR practitioner, and dedicated worker.
Mariam Lewis
I have had the pleasure of studying alongside Sam throughout our college experience. I have seen her diligently work towards and achieve every goal, she has ever set for herself. She set a high standard for her team and those to come to the Biola PRSSA Chapter, as well as the Public Relations program as a whole. She is creative, fun, dedicated and hard-working. She would be a great fit for any organization looking to grow their business!
Jase Lucas
Samantha is an excellent public relations pre-professional with an eye for identifying trends and popular culture. She has proven her leadership abilities in extra-curricular and academic activities at Biola University where she is one of the school’s leading public relations media students. She is highly recommended as a leader, PR practitioner, and dedicated worker.
Credentials
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Fundamentals of Social Media
Muck RackJul, 2020- Oct, 2024 -
Fundamentals of Media Relations
Muck RackApr, 2020- Oct, 2024 -
Microsoft To-Do First Look
LinkedInMar, 2020- Oct, 2024 -
Writing a Press Release
LinkedInMar, 2020- Oct, 2024 -
Advanced SEO: Search Factors
Lynda.comMar, 2018- Oct, 2024 -
Learning SEO Tools
Lynda.comMar, 2018- Oct, 2024 -
SEO Foundations
Lynda.comFeb, 2018- Oct, 2024 -
Hootsuite Certification
HootsuiteJan, 2018- Oct, 2024
Experience
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Konnect Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Manager
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Aug 2022 - Present
- Strategize marketing and PR campaigns, budgets, presentations, and timelines to execute key performance indicators (KPIs) for an increased return on investment (ROI) with leading chain restaurants, QSR, CPG, tech, and health clients. - Build marketing and PR presence through omnichannel strategy, utilizing social media, programmatic email / newsletter, earned & paid (advertising) media, and activation strategies to help increase brand awareness that drives revenue. - Build robust crisis communication plans including press releases, shareholder and retailer statements, media and social media responses, and customer service responses to mitigate crisis. - Foster relationships with C-Suite executives to ensure account stability and growth. - Effectively manage and mentor colleagues for continued professional and personal growth. Show less
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Fast Forward
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Business Consulting and Services
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1 - 100 Employee
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Public Relations Account Manager
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May 2021 - Aug 2022
- Build and implement robust public relations campaigns and communication strategies across various industries including events, tech, hospitality & tourism, food & beverage, and lifestyle clients. - Lead and manage the public relations and communications department to achieve public relations and communications goals across all clients and events while mentoring junior colleagues for professional growth. - Advise crisis communication plans for events and clients revolving around the pandemic, product issues, company risks, political scandals, and more. - Ideate and plan activations, promotions, pop-ups, publicity stunts, and marketing opportunities - Serve as a national spokesperson for clients in broadcast, print, and digital media and secure national and global press including Daily Mail, CNN, SF Gate, Delish, AARP, POPSUGAR, Well + Good, LA Times, and more. - Manage and advise budgets, employees, story angles, meetings, publicity stunts, and communication opportunities. Show less
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Kathryn Emery PR (KEPR, Inc.)
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United States
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Public Relations and Communications
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Public Relations Account Manager
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Oct 2018 - May 2021
- Worked directly with CEO to create marketing campaigns, publicity opportunities, manage events, and client and team budgeting -Worked at various trade shows and conventions including CES, WOC, STAFDA, and NHS to promote and enhance clients' brands and gain reputable relationships with press and partners. - Increased number of global press placements with consumer and trade publications with different story angles and serve as a spokesperson for broadcast and digital media - Write communication materials including press releases, content marketing emails, media messaging, press kits, and more. Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Public Relations Specialist
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Nov 2019 - Feb 2020
- Led global public relations efforts and campaigns for the launch of NEON at CES, gaining six billion impressions and 930 placements across the world in four days. - Created and maintained relationships with tier 1 media from CNN, USA Today, TODAY Show, Forbes, The Verge, Wired, CNET, Engadget, and more. - Wrote and proofread public relations documents such as press releases, FAQs, pitches, and executive bios. - Scheduled & conducted over 100 interviews within four days at CES with CNN, USA Today, Forbes, Adweek, etc. - Pitched journalists, reporters, and producers around the world, piquing interest for reporters to write truthful stories. - Managed a public relations agency while assisting with internal communications. - Assist and manage RFP processes and approvals and assist with reporting needs. - Worked directly with CEO Pranav Mistry to develop public relations and communications plans to implement. Show less
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6th Street Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Executive
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Aug 2016 - Mar 2018
- Carefully plan events and communications campaigns for clients while working on short deadlines and budgets - Social media and email marketing to customers, investors, stakeholders, and employees - Design and present campaigns for brand marketing, public relations, and more. - Write communication messaging and public documents including press releases, media pitches, website copy, marketing material and more. - Carefully plan events and communications campaigns for clients while working on short deadlines and budgets - Social media and email marketing to customers, investors, stakeholders, and employees - Design and present campaigns for brand marketing, public relations, and more. - Write communication messaging and public documents including press releases, media pitches, website copy, marketing material and more.
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Education
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Biola University
Bachelor's degree, Public Relations, Agency and Corporation -
2012 - 2016
Teaching Academy
Student Teaching Certificate
Community
