Founder & CEO, Creative Director

• Jul 2021 - Present

Owner of a multidisciplinary creative agency that specializes in Strategy, Creative Services, and Production. Owner of a multidisciplinary creative agency that specializes in Strategy, Creative Services, and Production.

Digital Marketing Specialist

• Jun 2021 - Present

Photographer

• May 2016 - Present

• Owner of photography business specializing in commercial, editorial, and lifestyle photography• Build authentic relationships with clients• Maintain a growing, flexible schedule and client base outside of full-time work• Develop business and marketing plans and create self-promotional materials

Social Media & Creative Manager

• Dec 2020 - May 2021

Reform Wellness is a functional medicine and holistic wellness practice that works to redefine health for individual clients, small groups, schools, and businesses, both in-person and online. • Modified and updated brand identity and all branding guidelines • Established a quality standard for all digital marketing materials and content across all Reform touchpoints • Drove organic growth and engagement on social platforms by establishing strategy and a regular content schedule • Tripled social media growth with a 168% growth rate and over 1M impressions • Produced best in class content for delivery to all digital platforms • Managed in-house and contract designers and content creators • Helped build Digital Asset Management systems and content workflow processes • Planned and executed a new influencer program for online workshops and classes • Grew strategic partnerships with outside organizations • Established new merchandise sales program: Coordinated, designed, sourced, and produced merchandise • Created seamless UI/UX for Reform's website that are visually compelling with a greater focus on the mission and services offered Show less

Social Media & Digital Content Manager

• Dec 2018 - Dec 2020

• Drove organic growth and engagement on platforms by establishing strategy and regular content schedule• Managed and led two teams of a total 19 content creators during major conference (9K attendees) to execute social presence, resulting in 8.3MM organic impressions, 288K engagements, 4.9MM minutes of video viewed and 5K messages received. Oversaw real-time content activation including Livestream, photo, video, and podcast recording booth• Worked with other outside organizations on sponsorships and partnerships• Managed one direct report and 12 additional contract-based workers• Oversaw the creation and delivery of digital content through the planning and controlling of scope, budget ($25K over an eight month period), and time• Produced best-in-class content for delivery to all digital platforms• Maintained photo and video branding standards and lead photo and video production for entire organization• Lead training sessions to 800+ employees on social media best practices Show less

Digital Media Producer

• May 2018 - Dec 2018

• Created photo and video branding standards and led photo and video production for entire organization • Primary point-of-contact for editorial stakeholders and worked closely with the Social Media Manager on the day-to-day management of social/digital content to market conferences, programming, and evergreen campaigns• Produced best-in-class content for delivery to all social media platforms, driving engagement and reach• Established a quality standard for all digital marketing content across all FOCUS touchpoints• Designed and created dynamic graphics used for various campaigns, and over eight different brands Show less

Marketing Intern

• May 2017 - Apr 2018

FOCUS is a Catholic collegiate outreach whose mission is to share the hope and joy of the gospel to college and university students. We win the hearts of college students, build them in the faith and send them to the world.• Designed and create graphics used for various campaigns• Assisted in all photography and videography needs• Assisted in maintaining a cohesive and creative brand for the organization• Worked directly with the head of Marketing, Graphic Design, and Social Media in the development of any marketing plans• First half of internship was remote and required daily touch bases with direct manager and weekly 1:1s Show less

Social Media Manager

• Sep 2017 - May 2018

• Coordinated and maintained all social media platforms, while working remotely entire time • Curated, published, and shared daily content that built meaningful connections and encouraged community members to take action • Analyzed social content performance and audience insights to make long-term strategic decisions for marketing plan • Coordinated and maintained all social media platforms, while working remotely entire time • Curated, published, and shared daily content that built meaningful connections and encouraged community members to take action • Analyzed social content performance and audience insights to make long-term strategic decisions for marketing plan

Community Manager

• Sep 2017 - May 2018

• Created and organized monthly content calendars for multiple organizations within the Archdiocese, while working remotely entire time • Managed timed content releases via a detailed publishing schedule for multiple organizations • Participated and collaborated in inter-departmental brainstorms and actively contribute new and exciting ideas to implement in future campaigns and initiatives • Created and organized monthly content calendars for multiple organizations within the Archdiocese, while working remotely entire time • Managed timed content releases via a detailed publishing schedule for multiple organizations • Participated and collaborated in inter-departmental brainstorms and actively contribute new and exciting ideas to implement in future campaigns and initiatives

Creative Development Overall Director

• Apr 2017 - Oct 2017

• 1 of 20 Overall Directors of the most successful student-run philanthropy in the southeastern U.S• Oversaw a team of 25 graphic designers and web/app developers, the development of our website, floridaddm.org, the DMatUF app (IOS and Android), and graphics (100+ print and 150+ digital items for campaigning, flyers, fundraising kits, and apparel)• Created brand awareness across the U.S., helping raise over $3.1M for UF Health Shands Children’s Hospital and Children’s Miracle Network

Creative Development Captain

• Sep 2016 - Apr 2017

Dance Marathon at the University of Florida is an annual 26.2-hour event benefiting the patients of UF Health Shands Children's Hospital in Gainesville, Florida. In the 25 years of Dance Marathon at UF's existence, more than $21.5 million has been raised, making it the most successful student-run philanthropy in the southeastern United States.• Assisted in the development and design of our website floridaddm.org, and the DMatUF app (IOS and Android).• Created graphics used for campaigning, flyers, apparel, and marketing (web and print).• Helped raise over $2,700,000 in one of the biggest philanthropies on campus benefiting UF Health. Show less

Information Technology Contractor

• Aug 2016 - Aug 2017

• Assisted individuals in maximizing the potential of Sharepoint as it relates to their job function • Created SharePoint applications and forms including purchase orders, new vendor requests, purchasing card requests, all with approval workflows • Assisted individuals in maximizing the potential of Sharepoint as it relates to their job function • Created SharePoint applications and forms including purchase orders, new vendor requests, purchasing card requests, all with approval workflows

Webmaster

• 2015 - Aug 2017

• Designed and created an aesthetically pleasing and informative website for the Eta Delta chapter of the Chi Omega Fraternity• Website management: www.ufchiomega.com

New Member Educator

• Oct 2015 - Oct 2016

• Oversaw a chapter of 245 members and officer meetings using parliamentary procedure• Worked with collegiate members, alumnae advisors, national headquarters, campus administrators and executive officers to improve risk management• Developed skills in problem solving, leadership training, public speaking, marketing, team building and organizational communication• Embody our six purposes: friendship, high standards of personnel, scholarship, campus activities, career development and community service Show less

Marketing Intern

• Jun 2016 - Aug 2016

Located in the storied Central Florida town of Howey-in-the-Hills, Mission Inn Resort & Club is an elegant, 1,100 acre destination resort. Through the years, the resort has expanded to include a second golf course, fresh-water fishing, full-service spa, three restaurants and 30,000 square feet of group space for meetings, weddings and special events. • Coordinated and led video and photo shoots for the resort • Created various marketing materials, including graphic ads and print collateral, for social media, email campaign and website use • Worked directly with the Creative Director and Marketing and Sales teams in the development and implementation of the marketing, business development and public relations plans Show less

Graphic Designer

• Apr 2015 - Aug 2016

Pennington & Bailes is a family owned and operated small business specializing in the design, manufacture, and marketing of quality, classically styled clothing. Today, Pennington & Bailes is evolving into a lifestyle company, offering fashion timeless clothing and accessories. • Created exciting materials, design solutions and social media graphics that have a high visual impact on potential and current customers • Planned and executed marketing campaigns alongside our CEO through the use of email and social media in coherence with our website to boost sales • Worked directly with the Social Media Manager to manage all digital marketing content to promote sales, attract new customers and maintain the current customer list • Helped perform data analysis on customer demographics, preferences, needs and buying habits to identify potential market and factors affecting product demand Show less

Scenic Artist

• May 2011 - Jul 2015

• Designed, created, painted, and sculpted scenery for amusement parks such as Universal Studios, Disney World, Sea World, and many more • Played a liaison role between CEO/CFO and other workers with supervisory responsibilities • Designed, created, painted, and sculpted scenery for amusement parks such as Universal Studios, Disney World, Sea World, and many more • Played a liaison role between CEO/CFO and other workers with supervisory responsibilities

Fitness Associate

• Aug 2013 - Sep 2014

• Enforced gym policies and procedures in Strength and Conditioning areas • Ensured the safety of patrons and provided quality costumer service • Developed professional relationships with co-workers, participants and guests • Enforced gym policies and procedures in Strength and Conditioning areas • Ensured the safety of patrons and provided quality costumer service • Developed professional relationships with co-workers, participants and guests