Samantha Nardi
Brand Activation Manager at The Goodyear Tire & Rubber Company- Claim this Profile
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Inglese Full professional proficiency
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Tedesco Limited working proficiency
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Spagnolo Elementary proficiency
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Italiano Native or bilingual proficiency
Topline Score
Bio
Emanuele Maria Merlo
Samantha is always a step ahead! In our collaboration and despite challenges she was able to identify the right solution. Samantha has demonstrated superior leadership and knowledge of market and technologies: She proper leaded the supplier’s project team respecting timing and deliverables. She showed naturally ability to deal with difficult customers, by leveraging on great communication skills and identifying proper and convincing solutions. The level of professionalism and reliability granted by Samantha I rarely have come across again
Rebecka Lannsjö
Samantha is full of energy, focused and goal driven. She was a great support for me and she gave me lots of good advices when I was working with a project at Schott Italvetro.
Emanuele Maria Merlo
Samantha is always a step ahead! In our collaboration and despite challenges she was able to identify the right solution. Samantha has demonstrated superior leadership and knowledge of market and technologies: She proper leaded the supplier’s project team respecting timing and deliverables. She showed naturally ability to deal with difficult customers, by leveraging on great communication skills and identifying proper and convincing solutions. The level of professionalism and reliability granted by Samantha I rarely have come across again
Rebecka Lannsjö
Samantha is full of energy, focused and goal driven. She was a great support for me and she gave me lots of good advices when I was working with a project at Schott Italvetro.
Emanuele Maria Merlo
Samantha is always a step ahead! In our collaboration and despite challenges she was able to identify the right solution. Samantha has demonstrated superior leadership and knowledge of market and technologies: She proper leaded the supplier’s project team respecting timing and deliverables. She showed naturally ability to deal with difficult customers, by leveraging on great communication skills and identifying proper and convincing solutions. The level of professionalism and reliability granted by Samantha I rarely have come across again
Rebecka Lannsjö
Samantha is full of energy, focused and goal driven. She was a great support for me and she gave me lots of good advices when I was working with a project at Schott Italvetro.
Emanuele Maria Merlo
Samantha is always a step ahead! In our collaboration and despite challenges she was able to identify the right solution. Samantha has demonstrated superior leadership and knowledge of market and technologies: She proper leaded the supplier’s project team respecting timing and deliverables. She showed naturally ability to deal with difficult customers, by leveraging on great communication skills and identifying proper and convincing solutions. The level of professionalism and reliability granted by Samantha I rarely have come across again
Rebecka Lannsjö
Samantha is full of energy, focused and goal driven. She was a great support for me and she gave me lots of good advices when I was working with a project at Schott Italvetro.
Experience
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The Goodyear Tire & Rubber Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Brand Activation Manager
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Mar 2019 - Present
• Brand Manager & Digital Consumer Activation• Managing 2 brands globally• Full responsibility for Brand strategy for 2 brands• Motorcycle Motorsport activation and sponsorships• Definition of plans to achieve business results and monitoring of KPI’s• Handle marketing mix, promotional plans, brand activation and budget management• Trade and Retail management (ProDealer network)• Coordination of external agencies for communication, creativities, SoMe and international events.• Digital transformation Project Manager Show less
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Marketing Manager Italy
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Nov 2015 - Mar 2019
• Acting also as Product Manager with full product life cycle and reporting responsibilities (Motorcycle Business). • Definition of annual marketing strategy including sell in and sell out campaign in wholesaler and retail channels• Full Marketing budget responsibility• MRI analysis• Event coordinator for retails, track day and product launches• PR/Digital/social: deployed a new online strategy changing the way of communicating brand and products for Dunlop (ATL and BTL) • B2C engagement strategy definition for online and offline projects• Competition and product positioning analysis• Working close to the sales force directly in the field to built up the right strategy and specific counteractions.• Established overall strategy for delivering sales tools and collateral to the field for sales engagements.• Training sales forces on new products • Dealer Training in technology and products. Show less
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SCHOTT
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Germany
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Glass, Ceramics and Concrete Manufacturing
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700 & Above Employee
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Business Development, Product and Innovation Manager
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Sep 2010 - Oct 2015
• Direct report: 1. • Scouting and developing New Biz opportunies within EMEA region• Analyze markets, technical trends and customer behaviour as a basis for R&D activities • R&D activities relating to existing products and new products• Supporting the Key Accounts Inno-Roadmaps: B/S/H, Electrolux, Franke, Indesit Company, Teka Group, Whirlpool Europe. [Project list available upon request]•Take part in customer events to launch new technologies• Planning and definition of brand marketing and product marketing actions, including competition analysis• Marketing collateral for sales team: presentation, training, brochure development• Global Project Leader R&D projects• Direct report: 1 trainee (different cultures) Show less
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SAP CRM Project Head
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Aug 2010 - May 2014
• Responsible for the new SAPCRM implementation on a global base: from design to roll out, including new processes definition. • Reporting directly to the VP Sales BU Flat Glass. • Plants involved: China, Brazil, North America, France, Italy, Germany, Czech Republic, Turkey.
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International Management Development Program (Corporate)
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Sep 2008 - Sep 2010
24-month international management development program on New product, Marketing and New BizInternational Assignments:SCHOTT Electronic Packaging (Automotive) - Munich Area, Germany (4 months)SCHOTT Italvetro (Flat Glass) – Lucca, Italy (9 months)SCHOTT UK Sales Office (Flat Glass, Optics, Solar) – Stafford, United Kingdom (7 months)SCHOTT Corporate Sales and Market Development - Mainz, Germany (4 months)
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Tourism Industry
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Firenze
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Front desk, event organizer and Marketing Responsible
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Apr 2004 - Aug 2008
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Education
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2014 - 2015
POLIMI Graduate School of Management
Innovation and design (Design thinking) -
2000 - 2007
Università degli Studi di Firenze
Master of Science in Corporate Governance and Management -
2005 - 2006
Copenhagen Business School
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