Director of Social Media

• Jul 2023 - Present

Associate Director, Social Media

• Jan 2022 - Jul 2023

☞ Spearhead the creation and execution of effective communications strategy deliverables, including audience journeys, campaign timelines and ecosystems, engagement frameworks, tactical briefs, and moments strategies☞ Consistently provide invaluable support for social media campaigns on a monthly basis by utilizing data-driven insights to develop highly effective communication strategies☞ Establish and maintain exceptional relationships with a diverse portfolio of high-profile clients and key partners through impeccable relationship management and a positive feedback loop☞ Lead the recruitment, hiring process, and training & development program of the Social Media team☞ Champion for the generation of high-volume leads through effective social media campaigns☞ Utilize effective social media marketing strategies and other creative executions to aid in the acquisition of new business for the agencyCLIENTS:- Corcoran Sunshine- Brown Harris Stevens Development Marketing- Douglas Elliman Development Marketing- RXR Realty- Midwood Show less

Digital Producer

• Apr 2021 - Jan 2022

Social Media Manager

• Oct 2019 - Apr 2021

Social Media Coordinator

• Oct 2018 - Oct 2019

Head of Social Media

• Jan 2018 - Sep 2018

☞Managed the online community and its programmatic campaigns, resulting in a 45% increase in Facebook followers within 4 months, 32,000+ monthly engagements, and 160,000+ monthly reach ☞Championed major organizational rebranding that outlined a cohesive brand messaging approach, institutionalized its social media structure, and helped reach campaign milestones ☞Drove digital online content for paid and organic ads, including the integration of social media calendars and analytics to track success Show less

Digital Editor

• Aug 2017 - Dec 2017

☞Successfully managed the editorial strategy and content creation for Lifestyle Asia, a magazine that highlights the lifestyle of Philippine society. ☞Produced high-quality, SEO-optimized content across a range of lifestyle topics, including Philippine society, luxury travel, fashion, beauty, food, and wellness. ☞Developed and implemented a comprehensive social media strategy across varying platforms such as Facebook, TikTok, and Instagram. ☞Utilized analytics tools to track user engagement and behavior, identifying opportunities to improve content and increase user retention. ☞Managed relationships with external contributors, influencers, and industry experts to ensure a diverse range of perspectives and insights. ☞Implemented best practices for editorial standards, ensuring accuracy, credibility, and ethical behavior in all content produced. Show less

Creative Artist & Copywriter

• Dec 2015 - Aug 2017

☞Devised and executed a highly effective communication strategy for the presidential campaign of Grace Poe, a prominent political figure in the Philippines. The strategy resulted in her achieving a significant lead in the polls and ultimately securing the second position in the presidential race. ☞Championed the online presence and distinct brand voice of the no. 1 peanut snack brand in the country, Nagaraya, that grew the brand’s Facebook fanbase by over 400% (from 50,000 to 250,000) and launched a viral web series that garnered over 1.8M views within 6 months ☞Pioneered the conceptualization, development, and curation of highly engaging and innovative digital content for a diverse range of high-profile Filipino brands, including Fila Philippines, Miss Universe 2016, Daikin Air Conditioners, and Megaworld Properties. ☞Leveraged deep understanding of consumer behavior and emerging trends to identify and capitalize on new opportunities for growth and engagement, staying up-to-date with the latest digital marketing tools and techniques. CLIENTS: - Daikin - Miss Universe - Senator Grace Poe - Nagaraya - Fila Philippines - Megaworld Properties - Moneygram Show less

Account Manager

• Sep 2015 - Dec 2015

☞Provided assistance to senior account managers in managing client accounts ☞Collaborated with other departments such as creative, production, and finance to ensure client satisfaction ☞Conducted market research and analyzed data to identify new business opportunities ☞Developed and presented proposals to clients ☞Ensured the timely and accurate delivery of client projects CLIENTS: - Samsung Philippines - San Miguel Corporation ☞Provided assistance to senior account managers in managing client accounts ☞Collaborated with other departments such as creative, production, and finance to ensure client satisfaction ☞Conducted market research and analyzed data to identify new business opportunities ☞Developed and presented proposals to clients ☞Ensured the timely and accurate delivery of client projects CLIENTS: - Samsung Philippines - San Miguel Corporation