Senior Digital Brand Manager

• Oct 2021 - Present

In my role, I played a pivotal part in ESPRO's digital evolution, co-leading the transition to Shopify and shaping a compelling direct-to-consumer selling experience. Additionally, I took the lead on the rebranding initiative in 2022, orchestrating a comprehensive overhaul to enhance brand equity, bolster sales, and cultivate lasting customer relationships. My responsibilities encompassed the development and execution of multifaceted strategies spanning brand development, marketing, creative endeavors, and .com sales. Together with my team, I ensured the brand website's direction, user experience, content, and overall consumer value were consistently optimized. Furthermore, I collaborated closely with advertising and PR agencies to drive targeted traffic to all ESPRO digital sales points and maintained a cohesive and visually engaging digital storefront across those points. Additionally, I spearheaded creative projects across various sales channels, prioritizing maximum utility and return on investment. I actively crafted digital marketing strategies, including those for social media, advertising, influencer engagement, and digital content development, all aimed at amplifying brand awareness and fostering deeper consumer engagement. An integral part of my role was effectively translating and conveying ESPRO's unique selling propositions into impactful creative and persuasive copy. Show less

Senior Brand Manager

• Oct 2021 - Present

Senior Digital Brand Manager

• Nov 2021 - Present

I co-led the American Kitchen digital transformation, including the transition to Shopify and enhancing the direct-to-consumer experience. My role included developing and implementing comprehensive brand, marketing, creative, and .com sales strategies. I co-led the American Kitchen digital transformation, including the transition to Shopify and enhancing the direct-to-consumer experience. My role included developing and implementing comprehensive brand, marketing, creative, and .com sales strategies.

Marketing Manager - Schwinn

• Apr 2018 - Oct 2021

I played a leading role in Schwinn's digital transformation, including migrating to Shopify for direct-to-consumer sales and overseeing the 2020 rebranding, while developing and executing brand strategies, providing input into the user experience of the brand website, and successfully launching new products with cross-functional teams.I also led digital, influencer, and social media strategies, managed agency relationships, effectively communicated unique selling points, and initiated brand partnerships to drive brand awareness. Show less

Associate Marketing Manager - Schwinn

• Mar 2016 - Apr 2018

I established the Schwinn brand ambassadors program, which generated new engaging content for the Schwinn brand across various social channels. Additionally, I supervised a marketing intern, managed multiple social media accounts with a focus on community growth and content creation, collaborated with compatible brand partners including Levis, Gap, and Keds, to broaden our audience, organized and executed various national and local events, and contributed to the development of retail-specific marketing strategies, encompassing social media advertising, event marketing, and targeted campaigns for retailers and consumers. Show less

Digital Marketing Coordinator - Schwinn and Kid Trax

• Oct 2014 - Mar 2016

I managed and generated content across various social media platforms and communities for Schwinn, Kid Trax, and Roadmaster. In addition, I conceived, organized, and supervised social media contests for Schwinn, authored articles, and curated visuals for the Schwinn blog, SchwinnRed, and leveraged Adobe Suite to craft content and mock-up campaign ideas, effectively communicating concepts to the brand followers. I also played a pivotal role in producing Schwinn e-newsletters, collaborating on tailored brand support initiatives for major retailers like Target, Walmart, and Toys 'R' Us, and meticulously monitored KPIs and metrics to gauge brand growth and achievements. Show less

Intern Marketing - Schwinn

• Dec 2013 - Oct 2014

I launched the Schwinn blog and strategically refined our social media presence with unique branded content. Additionally, I effectively managed and generated content for various Schwinn social media platforms, and orchestrated engaging social media contests to boost brand engagement.

Web Specialist

• Sep 2016 - Oct 2020

Developed and maintain the Haunted Sawmill website. Manage the online sales and online sales funnel. Responsible for 15% of overall event tickets. Filmed, edited, and produced a theatrical video for promoting the Sawmill on both YouTube and Facebook. Developed and maintain the Haunted Sawmill website. Manage the online sales and online sales funnel. Responsible for 15% of overall event tickets. Filmed, edited, and produced a theatrical video for promoting the Sawmill on both YouTube and Facebook.

Paralegal Assistant

• Jan 2012 - Jan 2013

Marketing Courier

• Sep 2010 - Apr 2011