Samantha Heastie, M.B.A

Sr. Digital Marketing Specialist at MyUS.com
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Contact Information
us****@****om
(386) 825-5501
Location
Fort Lauderdale, Florida, United States, US

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Bio

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Experience

    • United States
    • Consumer Services
    • 100 - 200 Employee
    • Sr. Digital Marketing Specialist
      • Apr 2022 - Present

      Miami-Fort Lauderdale Area

    • United States
    • Real Estate
    • 700 & Above Employee
    • Real Estate Agent
      • May 2021 - Oct 2022

      Weston, Florida, United States • Prepare documents such as representation contracts, purchase agreements, closing statements, leases, and deeds • Accompany buyers during inspections of property, advising them on the suitability and value of the homes based on current market conditions • Conduct quarterly seminars and training sessions for sales agents to improve sales techniques • Evaluate mortgage options helping clients obtain financing at the best rates and terms

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Sales And Marketing Specialist
      • Oct 2019 - May 2021

      Boca Raton, Florida, United States • Responsible for the deployment of 22,000 emails to 14,000 subscribers daily. • Created and execute direct marketing campaigns that target new leads while creating new customers. • Updated promotional marketing materials and online marketing templates. • Identified marketing strategies to increase brand awareness and subscriber engagement.

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • May 2018 - Jul 2019

      Greater Nashville Area, TN • Conceptualize the development and implementation of annual marketing strategies. • Coordinate and manage nationally certified continuing education events including travel logistics, vendor management, keynote coordination and marketing promotion. • Produce and manage both inbound and outbound marketing materials to generate new clients and increase brand awareness. • Engages in product and service development, quarterly reporting, and industry research and evaluation. •… Show more • Conceptualize the development and implementation of annual marketing strategies. • Coordinate and manage nationally certified continuing education events including travel logistics, vendor management, keynote coordination and marketing promotion. • Produce and manage both inbound and outbound marketing materials to generate new clients and increase brand awareness. • Engages in product and service development, quarterly reporting, and industry research and evaluation. • Creates and tracks performance measurement for print and digital marketing campaigns for medical group and practice management firm. Show less

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2016 - May 2018

      Gallatin, TN • Created original content for social media platforms to increase traffic, audience reach, and engagement. • Managed, edited, and maintained the content and overall layout on website. • Developed and executed all marketing strategy through timeline organization and quarterly reflections. • Tracked top KPI analytics based on written objectives and analyzed the impact on monthly revenue. • Responsible for monthly email newsletter marketing and sales marketing campaigns. • Planned… Show more • Created original content for social media platforms to increase traffic, audience reach, and engagement. • Managed, edited, and maintained the content and overall layout on website. • Developed and executed all marketing strategy through timeline organization and quarterly reflections. • Tracked top KPI analytics based on written objectives and analyzed the impact on monthly revenue. • Responsible for monthly email newsletter marketing and sales marketing campaigns. • Planned, organized and executed tradeshow coordination. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing & Sales Operations Specialist
      • Jul 2015 - Mar 2016

      • Software specialist for project coordination, customer relations, and sales commission management. • Created and managed cost assessments during customer on-boarding process. • Controlled managed print & document strategies to support the overall project management of new clients as well as post-sales support onsite. • Post-sales support onsite such as building financial analysis and continued communication with department managers and directors based on statement of word and… Show more • Software specialist for project coordination, customer relations, and sales commission management. • Created and managed cost assessments during customer on-boarding process. • Controlled managed print & document strategies to support the overall project management of new clients as well as post-sales support onsite. • Post-sales support onsite such as building financial analysis and continued communication with department managers and directors based on statement of word and staff training. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Coordinator
      • Oct 2014 - Jul 2015

      Greater Nashville Area, TN • Created and managed social media calendar and content for retail client's blog, Facebook, Twitter and Pinterest accounts. • Generated weekly social media performance metric reports. • Researched and analyzed up-to-date digital media trends, best practices and promotional strategies.

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Staff Accountant
      • Jan 2013 - Sep 2014

      Greater Nashville Area, TN • Assisted with accounting books monthly closing procedures. • Prepared daily sales order reports and invoices for company’s international branch. • Organized the implementation of a new software program. • Prepared documents for company’s annual audit.

    • United States
    • Truck Transportation
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2012 - Aug 2012

      Greater Nashville Area, TN • Compiled and analyzed marketing statistical reports • Maintained sales lead database • Evaluated and projected efficiency of sales team’s research methods

    • United States
    • Accounting
    • 100 - 200 Employee
    • Accounting Intern
      • Jan 2012 - Apr 2012

      Greater Nashville Area, TN • Planned and prepared team meetings for audit engagements • Assisted with annual audits according to GAAP standards • Verified financial accuracy by footing and cross-footing statements before release of documents to clients

Education

  • Middle Tennessee State University
    Master of Business Administration (M.B.A.), Marketing
    2012 - 2014
  • Lipscomb University
    Bachelor of Business Administration (B.B.A.), Accounting
    2007 - 2011

Community

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