Director of Accounts

• Jan 2022 - Present

CA Creative is an NYC-based digital marketing and social media agency specializing in luxury hospitality, food, real estate, fashion, lifestyle, and beauty brands. We focus on Content Creation, Influencer Marketing, Social Media Management, Social Media Advertising, SEO and SEM, Display Advertising, Analytics, and Offline Initiatives CA Creative is an NYC-based digital marketing and social media agency specializing in luxury hospitality, food, real estate, fashion, lifestyle, and beauty brands. We focus on Content Creation, Influencer Marketing, Social Media Management, Social Media Advertising, SEO and SEM, Display Advertising, Analytics, and Offline Initiatives

Director Of Client Services

• Jul 2019 - Oct 2021

Lead post-sale brand partnerships at OZY Media, overseeing the Account and Ad Ops teams, inclusive of brand strategy, data reporting, and campaign delivery across digital, social, podcast, video, TV, and live-event.Work with major Media Agencies (WPP, Dentsu, Publicis, Omnicom) as well as client-direct Fortune 500 companies to deliver cross-channel custom integrations leading to 15M+ in Renewals.

Account Director

• Mar 2019 - Jul 2019

Senior Manager Client Services

• Jan 2018 - Feb 2019

Client: MattelEnsure profitability for both the agency and brand by cultivating client relationships to maximize clientsatisfaction, retention, and growth.• Leverage creative, paid, and strategic wins to boost business and increase incremental budget for a YoY increase in scope for Mattel.• Chart the successful development of content strategies based on client objectives and platform-specific nuances resulting in the top Hot Wheels series for views and watch time.• Facilitate the timely and effective completion of projects by implementing workflows and timelines.• Oversee budgets of $13M+ as well as the allocation of internal resources to maximize profitability.• Track and report performance of campaigns and content against KPIs and goals.• Provide direction on-set to production to ensure product accuracy and representation for brand andlegal.• Plan and launch content creation of 70+ monthly social videos, 7 full-scale YouTube series, and 3 liveevents for Hot Wheels while bolstering relationships with influencers.• Delivered creative strategy, rebranding, and execution that resulted in +149% increase in Facebook engagements and +238% on Instagram for Hot Wheels. Show less

Senior Account Manager, Social Agency

• Jan 2018 - Mar 2018

Client: Mattel

Account Manager

• Jan 2016 - 2018

Clients: Disney Jr, Mickey Mouse, Pulte Homes• Oversaw an internal team of managers, coordinators, strategists, and designers to ensure projects were completed on time and surpassed client expectations. • Managed direct-reports on business development helping team members achieve personal + professional growth and success within the company. • Implemented a new social strategy for Pulte Homes, a Fortune 500 company, resulting in an immediate increase in positive sentiment (+150% YOY), share of voice (+1751% YOY) and engagement (+237.5% YOY).• Nominated, and won two shorty awards.• Successfully renewed AOR client 4+ years. • Pitched, landed, and secured 2018 and 2019 Disney’s Mickey Mouse new business deal.• Nominated for, and completed a program for leadership within the company.In 2015, McBeard was acquired by Fullscreen (Otter Media). Otter Media is a joint venture between AT&T and The Chernin Group. Show less

Social Strategist

• Jul 2014 - Jan 2016

Developed and executed all social media content and digital projects for California Pizza Kitchen, as well as drove the client relationship resulting in an AOR renewal. Project included a full rebranding initiative, building online advocacy, creating strategic editorial content calendars/ videos, overseeing online promotions and campaigns, and developing and executing web and Facebook applications. • Responsible for a 62.5% increase from initial budget & scope in under six months due to client relationship. • Created 90+ pieces of social content and copy monthly, resulting in a 38% increase in performance on Facebook, 3x fan growth on Twitter and 2x the comments/ 75% overall growth on Instagram. • Oversaw creative/dev/data teams to produce cohesive brand strategies and successfully launch 5 apps that collected over 40k new emails for their loyalty program. • Leveraged insights from social media data and web metrics to develop actionable strategies resulting in higher traffic referrals, click through rates and engagement levels on social platforms. • Generated SOW’s / invoices/ budget breakdowns, to aid with monthly P&L’s by managing hours. Show less

Digital Project Manager

• Nov 2011 - Jan 2014

Responsible for managing clients with diverse budgets across various verticals, including website design, app development, social, and print. • Ensured projects were on time and under budget. • Managed, maintained and grew strong, collaborative relationships with agencies, clients and influencers. • Developed accurate proposals and contracts based on tasks & project hours. • Interfaced with high-profile clients, including AMC The Walking Dead, Swedish House Mafia, BioIonic, Activate Drinks, and Schwarzkopf Professional. • Trained teams on processes, software, team building and company structure Show less