Experience

McGuinness Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Media & Strategy

  • May 2021 - Present

  Rhode Island, United States Taking on a brand new role with the incredible and growing team at McGuinness Media. Charged with overseeing the team responsible for media planning, strategy, and execution of fully integrated marketing campaigns for numerous clients, local and beyond. Let MMM take your brand to the next level.



WLNE ABC6

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2020 - Apr 2021

  Providence, Rhode Island, United States Team leader in new business, providing white-glove client service to direct and agency business partners across RI/MA. Actively conducting research to identify new market opportunities and consumer preferences to support effective advertising campaigns including TV, Targeted Digital and Email, Sponsorships, and beyond.



KettleSpace Inc.

• Head of Business Development

  • Apr 2019 - Mar 2020

  Greater New York City Area Oversaw and executed all strategic B2B partnerships with companies of all sizes in need of flexible workspace solutions for companies growing, downsizing, supporting teams in the field, and/or needing assistance with event planning & execution at our venues. Develop overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company. Generate new leads, identify and contact decision-makers, screen potential opportunities, select… Show more Oversaw and executed all strategic B2B partnerships with companies of all sizes in need of flexible workspace solutions for companies growing, downsizing, supporting teams in the field, and/or needing assistance with event planning & execution at our venues. Develop overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company. Generate new leads, identify and contact decision-makers, screen potential opportunities, select the deals inline with strategies, and lead and facilitate pitch & execution logistics. Show less



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Director, Strategy & Innovation

  • May 2018 - Apr 2019

  Greater New York City Area Founding member of iHeartMedia’s first Innovation Lab; created to elevate the company and top clients' awareness of industry trends, in order to elevate media strategies to go beyond traditional radio & digital. Key Strategy Stakeholder of iHeartRadio Broadway, iHeartMedia’s newest station and content platform, developing go-to-market materials and media plans for founding sponsor(s), helping to generate over $1MM in sponsorship prior to launch & over 850MM impressions post launch.

• Account Executive

  • Jan 2013 - Jun 2018

  Greater New York City Area Attained $1mm+ in annual revenue to iHeartMedia for over 5 years with efficient management through the sales cycle: planning, execution, service and renewal. Generated $1mm+ in sponsorship revenue for Z100’s Jingle Ball and sister market shows. Created, customized and executed marketing programs involving terrestrial radio, streaming, digital, social, influencers and event sponsorships of all sizes and varying markets or nationally. Developed expertise in Travel, F&B, Event & Attraction… Show more Attained $1mm+ in annual revenue to iHeartMedia for over 5 years with efficient management through the sales cycle: planning, execution, service and renewal. Generated $1mm+ in sponsorship revenue for Z100’s Jingle Ball and sister market shows. Created, customized and executed marketing programs involving terrestrial radio, streaming, digital, social, influencers and event sponsorships of all sizes and varying markets or nationally. Developed expertise in Travel, F&B, Event & Attraction verticals through trusted partnerships.



Del Frisco's Restaurant Group

• United States
• Restaurants
• 1 - 100 Employee

• Private Dining Assistant, Reservationist & Trainer

  • Jul 2012 - Dec 2012

  250 Northern Ave Suite 200, Boston, MA 02210 Effectively managed reservations and flow of guests that helped generate tens of thousands of dollars in revenue daily. Assisted Private Dining Coordinator with marketing outreach projects, contracts, and client calls. Promoted to Front of House Trainer after only 2 months of employment.



Suffolk University

• United States
• Higher Education
• 700 & Above Employee

• Resident Assistant

  • Aug 2011 - May 2012

  Greater Boston Area Responsible for the supervision of a diverse hall of 58 undergraduates. Created a trusted community by hosting regular social and educational programs for residents. Participated in continuous training which included personal and group development and diversity education.



Network Ten

• Israel
• Events Services
• 1 - 100 Employee

• Digital Marketing Assistant

  • Jan 2011 - Jun 2011

  Sydney, Australia Analyzed raw data to identify current and upcoming trends. Liaised with Product Managers and Ad Operations to build and test Newsletters for on‐air shows increasing traffic through banner ads to the sister website by 20%.



Big Night Entertainment Group

• United States
• Hospitality
• 200 - 300 Employee

• Marketing & Event Planning Assistant

  • Sep 2008 - May 2010

  Actively communicate and update with customers through social media sites, emails & phone calls Manage front desk tasks such as inventory of supplies, appointments and interviewing processes Facilitate promotional events at outside locations for Big Night Promotions Assist VIPs and special guests on night of events Execute promotional campaigns through giveaways to local businesses



Elevate Communications

• Philippines
• Professional Training and Coaching

• Public Relations Intern

  • Sep 2009 - Jan 2010

  Collected and organized all media clips for various clients. Assist in organizing and staffing client events to provide support and guide media attendees and staff photographers. Draft and distribute press releases, media advisories and calendar listings to targeted media to help secure media coverage.


95.5 WBRU
• United States
• Broadcast Media Production and Distribution
• Promotions Intern

  • May 2009 - Sep 2009