Samantha Anderl
Limited Partner at Firsthand Alliance- Claim this Profile
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English -
Topline Score
Bio
Jason Dent
Samantha is by far one of the sharpest people I have ever worked with in my career. She has an incredible depth of knowledge when it comes to SEO and SEM, and how to run highly successful demand gen projects for both online and sales-led campaigns. Her personality and professionalism only make her even more enjoyable to work with. She has a tremendous work ethic and was always willing to pitch in on projects that were not on her plate, just to help the team. If I were putting together a marketing dream team, she would be on it without a doubt.
Sal Partovi
When it comes to marketing folks, particularly ones that are focused on growth/demand generation/marketing operations, it's incredibly difficult to find exceptional people. It comes down to personalities. // Often, strategic people view "tactical" work like systems implementations or data analysis as something someone else is responsible for. Idea people often want to avoid getting their hands dirty and want to stay focused on the theoretical. // Often, skilled tactical technicians avoid the difficult tasks of understanding the company as a business. Highly skilled technicians learned their trade by putting on headphones and diving deep into a system. These people can't see the forest for the trees. Occasionally, very rarely, you will stumble upon a marketing person who has the ability to think strategically and implement complex tactical projects. I've met less than 5 people in my 15-year career that have this ability. I strive in my career to be one of these types of people because I admire them so much. Samantha is a shining example of a highly strategic and highly technical marketer. Samantha and I were the first hires under the phenomenally amazing Andrea Wildt at Campaign Monitor. We joined what was then a $50M ARR bootstrapped business that had historically only had 3 people in Marketing. After 3 years the company had grown to >$100M ARR and our team had grown to over 20 people. Samantha started out as an individual contributor on our tiny team single-handedly building the initial framework for two of our most important revenue channels - SEO and SEM/PPC. These two channels held the majority of our budget and drove the majority of our bookings every month. Fast forward 3 years later and Samantha is now Head of Marketing at Campaign Monitor. Samantha is an absolute star. She's a joy to work with, infinitely capable, and whipcrack smart. I would jump at the chance to work with her again and I would gladly work on any team she's leading.
Corinne Dent
I had the great pleasure of working closely with Samantha for 2+ years on multiple digital and web strategic initiatives at a high-growth company. I was constantly amazed at Samantha's unparalleled expertise around all things related to Search, SEO, and beyond. She brought a strategic opinion to projects ranging from improving our rank on key search terms, to building landing pages targeting prospects in key industries, to targeting a brand new persona. I know I depended heavily on her knowledge on a daily basis as did the rest of the marketing team, including the CMO and CEO. And oh yeah, she’s a joy to work with!
Jason Dent
Samantha is by far one of the sharpest people I have ever worked with in my career. She has an incredible depth of knowledge when it comes to SEO and SEM, and how to run highly successful demand gen projects for both online and sales-led campaigns. Her personality and professionalism only make her even more enjoyable to work with. She has a tremendous work ethic and was always willing to pitch in on projects that were not on her plate, just to help the team. If I were putting together a marketing dream team, she would be on it without a doubt.
Sal Partovi
When it comes to marketing folks, particularly ones that are focused on growth/demand generation/marketing operations, it's incredibly difficult to find exceptional people. It comes down to personalities. // Often, strategic people view "tactical" work like systems implementations or data analysis as something someone else is responsible for. Idea people often want to avoid getting their hands dirty and want to stay focused on the theoretical. // Often, skilled tactical technicians avoid the difficult tasks of understanding the company as a business. Highly skilled technicians learned their trade by putting on headphones and diving deep into a system. These people can't see the forest for the trees. Occasionally, very rarely, you will stumble upon a marketing person who has the ability to think strategically and implement complex tactical projects. I've met less than 5 people in my 15-year career that have this ability. I strive in my career to be one of these types of people because I admire them so much. Samantha is a shining example of a highly strategic and highly technical marketer. Samantha and I were the first hires under the phenomenally amazing Andrea Wildt at Campaign Monitor. We joined what was then a $50M ARR bootstrapped business that had historically only had 3 people in Marketing. After 3 years the company had grown to >$100M ARR and our team had grown to over 20 people. Samantha started out as an individual contributor on our tiny team single-handedly building the initial framework for two of our most important revenue channels - SEO and SEM/PPC. These two channels held the majority of our budget and drove the majority of our bookings every month. Fast forward 3 years later and Samantha is now Head of Marketing at Campaign Monitor. Samantha is an absolute star. She's a joy to work with, infinitely capable, and whipcrack smart. I would jump at the chance to work with her again and I would gladly work on any team she's leading.
Corinne Dent
I had the great pleasure of working closely with Samantha for 2+ years on multiple digital and web strategic initiatives at a high-growth company. I was constantly amazed at Samantha's unparalleled expertise around all things related to Search, SEO, and beyond. She brought a strategic opinion to projects ranging from improving our rank on key search terms, to building landing pages targeting prospects in key industries, to targeting a brand new persona. I know I depended heavily on her knowledge on a daily basis as did the rest of the marketing team, including the CMO and CEO. And oh yeah, she’s a joy to work with!
Jason Dent
Samantha is by far one of the sharpest people I have ever worked with in my career. She has an incredible depth of knowledge when it comes to SEO and SEM, and how to run highly successful demand gen projects for both online and sales-led campaigns. Her personality and professionalism only make her even more enjoyable to work with. She has a tremendous work ethic and was always willing to pitch in on projects that were not on her plate, just to help the team. If I were putting together a marketing dream team, she would be on it without a doubt.
Sal Partovi
When it comes to marketing folks, particularly ones that are focused on growth/demand generation/marketing operations, it's incredibly difficult to find exceptional people. It comes down to personalities. // Often, strategic people view "tactical" work like systems implementations or data analysis as something someone else is responsible for. Idea people often want to avoid getting their hands dirty and want to stay focused on the theoretical. // Often, skilled tactical technicians avoid the difficult tasks of understanding the company as a business. Highly skilled technicians learned their trade by putting on headphones and diving deep into a system. These people can't see the forest for the trees. Occasionally, very rarely, you will stumble upon a marketing person who has the ability to think strategically and implement complex tactical projects. I've met less than 5 people in my 15-year career that have this ability. I strive in my career to be one of these types of people because I admire them so much. Samantha is a shining example of a highly strategic and highly technical marketer. Samantha and I were the first hires under the phenomenally amazing Andrea Wildt at Campaign Monitor. We joined what was then a $50M ARR bootstrapped business that had historically only had 3 people in Marketing. After 3 years the company had grown to >$100M ARR and our team had grown to over 20 people. Samantha started out as an individual contributor on our tiny team single-handedly building the initial framework for two of our most important revenue channels - SEO and SEM/PPC. These two channels held the majority of our budget and drove the majority of our bookings every month. Fast forward 3 years later and Samantha is now Head of Marketing at Campaign Monitor. Samantha is an absolute star. She's a joy to work with, infinitely capable, and whipcrack smart. I would jump at the chance to work with her again and I would gladly work on any team she's leading.
Corinne Dent
I had the great pleasure of working closely with Samantha for 2+ years on multiple digital and web strategic initiatives at a high-growth company. I was constantly amazed at Samantha's unparalleled expertise around all things related to Search, SEO, and beyond. She brought a strategic opinion to projects ranging from improving our rank on key search terms, to building landing pages targeting prospects in key industries, to targeting a brand new persona. I know I depended heavily on her knowledge on a daily basis as did the rest of the marketing team, including the CMO and CEO. And oh yeah, she’s a joy to work with!
Jason Dent
Samantha is by far one of the sharpest people I have ever worked with in my career. She has an incredible depth of knowledge when it comes to SEO and SEM, and how to run highly successful demand gen projects for both online and sales-led campaigns. Her personality and professionalism only make her even more enjoyable to work with. She has a tremendous work ethic and was always willing to pitch in on projects that were not on her plate, just to help the team. If I were putting together a marketing dream team, she would be on it without a doubt.
Sal Partovi
When it comes to marketing folks, particularly ones that are focused on growth/demand generation/marketing operations, it's incredibly difficult to find exceptional people. It comes down to personalities. // Often, strategic people view "tactical" work like systems implementations or data analysis as something someone else is responsible for. Idea people often want to avoid getting their hands dirty and want to stay focused on the theoretical. // Often, skilled tactical technicians avoid the difficult tasks of understanding the company as a business. Highly skilled technicians learned their trade by putting on headphones and diving deep into a system. These people can't see the forest for the trees. Occasionally, very rarely, you will stumble upon a marketing person who has the ability to think strategically and implement complex tactical projects. I've met less than 5 people in my 15-year career that have this ability. I strive in my career to be one of these types of people because I admire them so much. Samantha is a shining example of a highly strategic and highly technical marketer. Samantha and I were the first hires under the phenomenally amazing Andrea Wildt at Campaign Monitor. We joined what was then a $50M ARR bootstrapped business that had historically only had 3 people in Marketing. After 3 years the company had grown to >$100M ARR and our team had grown to over 20 people. Samantha started out as an individual contributor on our tiny team single-handedly building the initial framework for two of our most important revenue channels - SEO and SEM/PPC. These two channels held the majority of our budget and drove the majority of our bookings every month. Fast forward 3 years later and Samantha is now Head of Marketing at Campaign Monitor. Samantha is an absolute star. She's a joy to work with, infinitely capable, and whipcrack smart. I would jump at the chance to work with her again and I would gladly work on any team she's leading.
Corinne Dent
I had the great pleasure of working closely with Samantha for 2+ years on multiple digital and web strategic initiatives at a high-growth company. I was constantly amazed at Samantha's unparalleled expertise around all things related to Search, SEO, and beyond. She brought a strategic opinion to projects ranging from improving our rank on key search terms, to building landing pages targeting prospects in key industries, to targeting a brand new persona. I know I depended heavily on her knowledge on a daily basis as did the rest of the marketing team, including the CMO and CEO. And oh yeah, she’s a joy to work with!
Credentials
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Google Certified
Google
Experience
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Firsthand Alliance
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Limited Partner
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Oct 2023 - Present
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Harlow
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder
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Jan 2021 - Present
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Responsibly Ventures
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United States
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Investment Management
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1 - 100 Employee
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Limited Partner
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Jul 2023 - Present
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Trust Fund
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Venture Capital and Private Equity Principals
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Limited Partner
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Mar 2023 - Present
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Forbes Business Council
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United States
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Professional Training and Coaching
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100 - 200 Employee
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Official Member
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Sep 2022 - Present
An official member of Forbes Business Council - an invitation-only community for business owners and leaders. Members get the opportunity to contribute articles to Forbes, participate in expert panels, attend members-only events with other thought leaders and influencers, and more. An official member of Forbes Business Council - an invitation-only community for business owners and leaders. Members get the opportunity to contribute articles to Forbes, participate in expert panels, attend members-only events with other thought leaders and influencers, and more.
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Interimly
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Advertising Services
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Co-Founder
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Mar 2018 - Oct 2021
Growth companies need growth marketers. Whether you’re just starting out, need to add extra firepower to an existing team, or are trying to reinvent your brand, we partner with companies at every stage. We’re a team of seasoned Marketing Operations, Demand Generation, and Growth Marketing professionals. We partner with high growth companies to help them set the foundation for scale, streamline their operations, build their marketing programs and grow… Show more Growth companies need growth marketers. Whether you’re just starting out, need to add extra firepower to an existing team, or are trying to reinvent your brand, we partner with companies at every stage. We’re a team of seasoned Marketing Operations, Demand Generation, and Growth Marketing professionals. We partner with high growth companies to help them set the foundation for scale, streamline their operations, build their marketing programs and grow revenue. https://www.interimly.com/ Show less Growth companies need growth marketers. Whether you’re just starting out, need to add extra firepower to an existing team, or are trying to reinvent your brand, we partner with companies at every stage. We’re a team of seasoned Marketing Operations, Demand Generation, and Growth Marketing professionals. We partner with high growth companies to help them set the foundation for scale, streamline their operations, build their marketing programs and grow… Show more Growth companies need growth marketers. Whether you’re just starting out, need to add extra firepower to an existing team, or are trying to reinvent your brand, we partner with companies at every stage. We’re a team of seasoned Marketing Operations, Demand Generation, and Growth Marketing professionals. We partner with high growth companies to help them set the foundation for scale, streamline their operations, build their marketing programs and grow revenue. https://www.interimly.com/ Show less
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Campaign Monitor
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United States
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Business Consulting and Services
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1 - 100 Employee
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Head of Marketing, Self Service
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Oct 2017 - Apr 2018
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Director, Acquisition Channels
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Nov 2016 - Oct 2017
Own self service marketing strategy from prospect to revenue. Manage a team that works across marketing channels (organic, paid, referral, social, etc.) that supports both sales and self service business units. Helped grow company ARR by 20% YoY.
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Head of Organic Demand Generation
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Feb 2016 - Nov 2016
Developed organic strategy which included on-site optimization, technical implementation & site infrastructure, content strategy (blog, resources, free tools, etc.), influencer strategy and building out a 3+ person link building team. Managed a team who worked across content, link building, etc. Grew organic traffic to marketing persona by 44%.
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Senior Demand Generation Manager
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Mar 2015 - Feb 2016
Developed paid strategy and created all paid programs from scratch including display, social advertising, PPC, etc. Grew SEM program from $15k/month to >$300k/month at positive IRR.
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LiquidPlanner
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Senior Digital Marketing Manager
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May 2014 - Mar 2015
Manage a team who works across email, SEM, advertising & other demands gen channels. Develop and implement new retention & acquisition opportunities. Participate in conversion optimization & testing. Cohost weekly training and special topic webinars.
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Online Marketing Manager
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Jun 2013 - May 2014
Manage all paid strategy, implementation & analysis. Manage in-app & on-site CRO. Manage SEO strategy. Manage new channel creation (webinars, podcasts, etc.) Collaborate with the marketing team and sales teams on a daily basis to meet goals.
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SEM Strategist
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Aug 2012 - Aug 2013
Analyze campaign data and strategy to improve ROI via search engine marketing. Monitored and performed day to day optimizations, bidding, strategic planning and expansion of 6 SEM profiles with a combined spend of 200k+/monthly. Built multiple SEM campaigns for new sites from the ground up. Participated in daily company activities outside of the SEM channel including new site design, domain purchasing, conversation rate optimization, merchandise categorizing, overall marketing strategy and the… Show more Analyze campaign data and strategy to improve ROI via search engine marketing. Monitored and performed day to day optimizations, bidding, strategic planning and expansion of 6 SEM profiles with a combined spend of 200k+/monthly. Built multiple SEM campaigns for new sites from the ground up. Participated in daily company activities outside of the SEM channel including new site design, domain purchasing, conversation rate optimization, merchandise categorizing, overall marketing strategy and the MFC (Mandatory Fun Committee). Show less Analyze campaign data and strategy to improve ROI via search engine marketing. Monitored and performed day to day optimizations, bidding, strategic planning and expansion of 6 SEM profiles with a combined spend of 200k+/monthly. Built multiple SEM campaigns for new sites from the ground up. Participated in daily company activities outside of the SEM channel including new site design, domain purchasing, conversation rate optimization, merchandise categorizing, overall marketing strategy and the… Show more Analyze campaign data and strategy to improve ROI via search engine marketing. Monitored and performed day to day optimizations, bidding, strategic planning and expansion of 6 SEM profiles with a combined spend of 200k+/monthly. Built multiple SEM campaigns for new sites from the ground up. Participated in daily company activities outside of the SEM channel including new site design, domain purchasing, conversation rate optimization, merchandise categorizing, overall marketing strategy and the MFC (Mandatory Fun Committee). Show less
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Advise Media Group
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United States
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Advertising Services
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1 - 100 Employee
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SEM/SEO Consultant
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Oct 2012 - Jun 2013
Developed a 10 week curriculum that provided an in-depth understanding of SEM for beginners/intermediates in SEM. Help potential clients get connected to a dependable, proven company to help increase their online presence. Developed a 10 week curriculum that provided an in-depth understanding of SEM for beginners/intermediates in SEM. Help potential clients get connected to a dependable, proven company to help increase their online presence.
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SEM Manager
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May 2010 - Aug 2012
Manage all Adwords pay per click advertising for 90+ clients, including budgets, creation of campaigns and strategy. Edit internal work. Script and create video blogs and informative short commercials for 90+ clients. Assist in strategy and execution for all clients. Active Account Manager for 25 clients, which includes assigning tasks, knowing their analytics, identifying growth opportunities and seeing all tasks are completed on time. Manage all Adwords pay per click advertising for 90+ clients, including budgets, creation of campaigns and strategy. Edit internal work. Script and create video blogs and informative short commercials for 90+ clients. Assist in strategy and execution for all clients. Active Account Manager for 25 clients, which includes assigning tasks, knowing their analytics, identifying growth opportunities and seeing all tasks are completed on time.
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University of Idaho
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United States
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Higher Education
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700 & Above Employee
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Internal Communications Intern
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May 2011 - Aug 2011
Assisted in developing a strategy and creating a new calendar system for the University that was more user friendly for students, staff, and outside viewers. Communicated with various design companies and tested numerous calendar versions.
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Advertising Representative
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Jan 2009 - May 2011
Communicated with a list of 50+ clients to sell advertising in the collegiate newspaper, online publications and magazine. Helped in strategy and creating new incentives, deals and options to keep people advertising in this medium. Managed the religion directory and bar directory in the paper. Broke semester goals for two consecutive semesters.
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Education
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University of Idaho
Advertising, Political Science -
University of Idaho
B.A., Advertising
Community
