Content Specialist

• Oct 2022 - Present

Role: 👉🏻 Content management: Write and curate daily News Stacks for Lumi News app users. 👉🏻 Social media management: Create engaging and informative social media content (specifically Instagram & TikTok) for Lumi followers on Malaysia's hottest topics including local politics, entertainment, tech, lifestyle, world news, and more. 👉🏻 Copywriting: Perform copywriting tasks in English and Chinese, as well as assisting with app translations. Milestones: 🔥 Successfully gained 5,801 Instagram followers in just a month by creating engaging content during election period. 🔥 Generated a total of 126,030 content interactions (98% organically) in just a month, which has an increase of 2,550% compared to the previous month. Show less

Social Media and Content Marketing Executive

• Mar 2022 - Oct 2022

Role: 1. Research social media trends, ideas and formats that will gather the attention of the target audience 2. Plan, manage and maintain the social media strategy for external clients as well as for Our Stories Lab’s own social media (TikTok) 3. Report and liaise with clients to update them on progress to date and obtain information/collaborate where necessary 4. Work with a team to brainstorm, strategize and produce content for client and internal accounts 5. Creative copywriting for social media content, email marketing and other marketing materials 6. Manage online communities via Facebook, Facebook Groups, Instagram & TikTok Milestones: 1. Gained 1.5k followers for @ourstorieslab TikTok in less than a month. 2. Directed more than 5 viral and semi-viral TikTok videos. 3. Directed a TikTok video with over 200K views and 29.1K likes on TikTok. Show less

Intern, Social Media and Community Management

• Sep 2021 - Feb 2022

1) TWO account - Instagram management (GrabMY & GrabFood) - managing enquiries via IG Story and DM, and escalate them to Social Team accordingly for further assistance. 2) Proactive Engagement for Twitter & IG (identify viral tweets and activate proactive engagement) 3) Identify any possible Moment Marketing (Customer Recovery) activation, eg identify viral tweet/case, and activate MM to enhance community management / brand love 4) Main social issue/crisis identification - especially revolving around KOL on social 5) Compile report and screenshots of Grab issues on a daily basis in a deck - ease the escalation process, helps the entire social team to quickly handle crisis in a timely manner, and able to escalate to PIC accordingly. 6) Post content (IG Story) for GrabMY & GrabFood Instagram account in conjunction “Did You Know” segment (Weekly basis) 7) One of the main key person to be in charge of Cross Selling Campaign for Grab’s Social Media team, basically to identify opportunities to cross sell and upsell to our consumers Show less

Freelance Illustrator

• May 2020 - Sep 2021

Memepage Admin

• Dec 2019 - Mar 2021

I created a meme page on Facebook that has 14,000 followers at the moment. I created a meme page on Facebook that has 14,000 followers at the moment.

Barista

• Sep 2019 - Oct 2020

Big Bad Wolf Sales (2018)

• Dec 2018 - Dec 2018

Merchant Cashier Merchant Cashier

Big Bad Wolf Sales (2017)

• Dec 2017 - Dec 2017

Display Pallet Crew Display Pallet Crew

Assistant Tutor

• Feb 2016 - May 2016

-assist teacher in class -help students their school homework -assist teacher in class -help students their school homework