Experience

Fiftyfive5, part of Accenture Song

• Australia
• Market Research
• 200 - 300 Employee

• Director

  • Jun 2022 - Present

• Senior Consultant

  • Jan 2019 - Jun 2022



The Leading Edge

• Australia
• Advertising Services
• 1 - 100 Employee

• Snr Qualitative Consultant

  • Aug 2014 - Present



Stancombe Research + Planning

• Australia
• Market Research
• 1 - 100 Employee

• Senior Insight & Strategy Consultant

  • Aug 2008 - Aug 2014



EKH Branding House & Longjump Strategic Marketing

• Brand Strategist

  • Jul 2005 - Jul 2007

  Driving new brand and packaging strategy for Arnott's biscuits (Emporio & kids ranges) and Mount Franklin water. Strategic brand design for Babcock & Brown. Packaging and Communications evaluation and optimisation projects for Cerebos brands including Gravox and Riva Workshop Facilitation and Ideation for Cadbury and Blackmores Driving new brand and packaging strategy for Arnott's biscuits (Emporio & kids ranges) and Mount Franklin water. Strategic brand design for Babcock & Brown. Packaging and Communications evaluation and optimisation projects for Cerebos brands including Gravox and Riva Workshop Facilitation and Ideation for Cadbury and Blackmores



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • Jan 2003 - Jul 2004

  Delivering through the line advertising and communications for key accounts including KFC, Kimberley Clark (Huggies brand) and George Weston Foods (Bazaar, Nobel Rise and Golden brands) Delivering through the line advertising and communications for key accounts including KFC, Kimberley Clark (Huggies brand) and George Weston Foods (Bazaar, Nobel Rise and Golden brands)



Grey London

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Regional Account Director

  • Apr 1999 - Jan 2003

  Delivering strategic above the line advertising for Procter & Gamble (Pantene Pro-V) across UK and Western Europe. Overseeing 8 markets and originating the work for adaptation across this Global Business Unit. Working with key Clients in the Marketing and Insight teams to ensure solid strategic deliverables. Managing budgets for both UK and Western Europe creative production Delivering strategic above the line advertising for Procter & Gamble (Pantene Pro-V) across UK and Western Europe. Overseeing 8 markets and originating the work for adaptation across this Global Business Unit. Working with key Clients in the Marketing and Insight teams to ensure solid strategic deliverables. Managing budgets for both UK and Western Europe creative production



DDB brisbane

• Account Manager

  • Jan 1996 - Jan 1998