Samantha Wilkie

General Manager Customer Experience at BAY VENUES LIMITED
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Contact Information
us****@****om
(386) 825-5501
Location
Bay of Plenty, New Zealand, NZ

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Credentials

  • Certificate in Digital Marketing
    Marketing Association

Experience

  • BAY VENUES LIMITED
    • New Zealand
    • Recreational Facilities
    • 1 - 100 Employee
    • General Manager Customer Experience
      • Sep 2022 - Present

      General manager of reception, marketing, design and communication for Bay Venues' 24 facilities and programmes. Also oversees merchandise and customer digital transformation projects.

    • Strategic Marketing & Communications Manager
      • Aug 2019 - Sep 2022

  • Tauranga Art Gallery
    • Spreading the word at Tauranga Art Gallery
      • May 2018 - Aug 2019

      Marketing guru and comms liaison at an organisation delivering exceptional art experiences.

    • Board Trustee
      • Jun 2017 - May 2018

  • Lujo Living
    • Marketing Specialist
      • Nov 2016 - Sep 2017

      International marketing strategy, digital media and communication management for luxury furniture brand Lujo www.lujoliving.com International marketing strategy, digital media and communication management for luxury furniture brand Lujo www.lujoliving.com

  • New Zealand Media & Entertainment (NZME)
    • New Zealand
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Manager, Bay of Plenty / Waikato NZME. News
      • Mar 2014 - Dec 2016

      Responsible for cultivating positive brand perception and increasing readership across all of our news and entertainment brands and developing an events strategy across the wider Waikato / Bay of Plenty region. Digital champion for the BOP / Waikato region.

    • Marketing Manager for the Bay of Plenty Times
      • Nov 2010 - Dec 2016

      Responsible for driving circulation and cultivating positive brand perception

    • Trade & Sponsorship Marketing Executive for the Bay of Plenty Times
      • Aug 2010 - Nov 2010

      Create and implement trade marketing campaigns and manage all sponsorships.

  • emap
    • United Kingdom
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Marketing Executive – Events Marketing
      • Jun 2008 - Sep 2009

      Responsible for implementing direct marketing campaigns to generate paid attendance at specialised events. Responsible for implementing direct marketing campaigns to generate paid attendance at specialised events.

Education

  • New Zealand Marketing Association
    Certificate in Digital Marketing, Digital Marketing
    2013 - 2014
  • University of Waikato
    Bachelor of Communication Studies, Marketing & Media Studies
    2002 - 2004
  • Marketing Association
    -

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