Experience

Environmental Law & Policy Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Communications Strategist

  • Nov 2022 - Present

  ELPC advocates, innovates, and litigates to protect the Midwest’s environment from the Great Lakes to the Great Plains.As Digital Communications Specialist, I manage ELPC's website, social media presence, e-newsletters, advocacy action alerts, and digital ads. ELPC advocates, innovates, and litigates to protect the Midwest’s environment from the Great Lakes to the Great Plains.As Digital Communications Specialist, I manage ELPC's website, social media presence, e-newsletters, advocacy action alerts, and digital ads.



Environmental Defense Fund

• United States
• Non-profit Organizations
• 700 & Above Employee

• Senior Communications Specialist

  • Jun 2022 - Nov 2022

  EDF envisions a world in which people from all backgrounds and experiences feel connected to the environmental challenges we face and are engaged in creating durable, equitable solutions. As a Senior Communications Specialist under the Climate-Smart Agriculture team, our focus is working toward a future where farmers and ranchers are able to be productive in the face of climate change while reducing climate pollution and increasing rural resilience and equity. Responsibilities include:- Writing and editing blog posts, op-eds, media statements and social media posts to build thought leadership for EDF experts.- Assisting with the production of email newsletters and videos.- Drafting talking points and using these as a foundation for both internal and external communications materials.- Editing reports and project managing the graphic design process.- Building and maintaining positive working relationships with targeted journalists, editorial writers, and columnists in trade, digital, and broadcast media, and keeping media lists up to date.



Downtown Grand Rapids Inc.

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Manager

  • May 2021 - Jul 2022

  Highlights: - Our team received the prestigious Pinnacle Award from the International Downtown Association under the Marketing, Communications & Events category for our 2021 World of Winter Festival.- Led an Asian History social media campaign where, every day during the month of May (AAPI Heritage Month), we highlighted local AAPI individuals that contributed to the West Michigan community.

• Communications Specialist

  • Nov 2018 - May 2021

  DGRI's mission is to accelerate Downtown Grand Rapids' transition to a best-in-class American city. My main responsibility is driving the organization’s content and messages across our print, digital, and video platforms. This includes social media, website management, digital marketing, public relations, and more.Highlights:- Manage a social media presence of over 75,000 followers.- Launched and produce the monthly/weekly newsletters: "Downtown Neighbor News" for Downtown Residents and "The Week Ahead" for Downtown business owners. These both receive high open rates and click rates according to industry standards.- In 1 year, I grew our following on social platforms from 40,000 to 50,000. By my second year, our following reached 75,000.



Grand Rapids Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • Apr 2020 - Jun 2022

  Freelance writer for Grand Rapids Magazine, which has published content in Grand Rapids for over 50 years and celebrates local city life. GR Mag covers stories highlighting the arts, entertainment, dining, recreation and people that make Grand Rapids a great city to live, work and play. Freelance writer for Grand Rapids Magazine, which has published content in Grand Rapids for over 50 years and celebrates local city life. GR Mag covers stories highlighting the arts, entertainment, dining, recreation and people that make Grand Rapids a great city to live, work and play.



Hotel District Grand Rapids

• Digital Content Manager

  • May 2019 - Jun 2020

  The Hotel District is a business association in downtown Grand Rapids' commercial district.Responsibilities:- Managed all social media platforms- Produced digital content (photos, graphics, videos)Highlights:- I was part of the team that helped launch the Hotel District's public presence- My video that introduced the Hotel District to everyone on social media received over 15,000 views on Facebook (all organic engagement with no ads to boost its reach). The Hotel District is a business association in downtown Grand Rapids' commercial district.Responsibilities:- Managed all social media platforms- Produced digital content (photos, graphics, videos)Highlights:- I was part of the team that helped launch the Hotel District's public presence- My video that introduced the Hotel District to everyone on social media received over 15,000 views on Facebook (all organic engagement with no ads to boost its reach).



Women's LifeStyle Magazine, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Food Writer

  • Sep 2017 - Sep 2019

  Women's LifeStyle delivers the best timely topics, health, beauty, recipes, home decor, entertainment, advice, tips and ideas into your life to inspire, educate and connect.The printed magazine is distributed to more than 400 locations in and around the Grand Rapids Area, with select distribution points in Holland and Grand Haven. We also connect with readers online through social media and our interactive website, where the print edition can be viewed in its entirety electronically. In addition to Grand Rapids, Women's LifeStyle is syndicated in Lansing, Kalamazoo and Muskegon.



Grand Rapids Chamber

• Non-profit Organizations
• 1 - 100 Employee

• Communications Specialist

  • Aug 2017 - Nov 2018

  With over 130 years in the making, the Grand Rapids Chamber is a non-profit business membership organization with over 2,400 members ranging from mom-and-pop shops to leading industry organizations. The Chamber is proud to be an influential force in local government, regional economic development, and diversity and inclusion in West Michigan. We offer the tools, insight, and opportunities needed for local businesses to prosper.My responsibilities as Communications Specialist under the marketing team include:Head writer for the Chamber's digital newsletter and blogE-mail Marketing via MailChimpCopywriting for our different programs, events, and offeringsGraphic design for social media, event programs, and blog contentSocial media marketingScriptwriting for videos and eventsDirecting and producing the Chamber podcast, "Good Company"Producing videos for our member spotlights and programsHighlight: My blog posts got triple the amount of average page views within three months of my joining the teamAwards: Our Marketing Team won 2 ACCE (Association of Chamber of Commerce Executives) Awards under the National Communications Excellence category for our 2018 Rebranding Campaign and the Breakfast with Legislators Bacon Video Series



River East Developers

• Digital Marketing Specialist

  • Sep 2016 - Mar 2017

  • Responsible for all digital and social media marketing for the luxury boutique hotel, El Castillo, in Costa Rica, a RED Development property. Tasks include creative writing for blog posts, content creation, and online marketing campaigns (namely Instagram contests, Facebook ads, and e-mail marketing)• Assist in the creation of marketing collateral for other RED projects. • Responsible for all digital and social media marketing for the luxury boutique hotel, El Castillo, in Costa Rica, a RED Development property. Tasks include creative writing for blog posts, content creation, and online marketing campaigns (namely Instagram contests, Facebook ads, and e-mail marketing)• Assist in the creation of marketing collateral for other RED projects.



Kakao Corp

• IT Services and IT Consulting
• 700 & Above Employee

• Editor & Social Media Manager for SnackVox.com

  • Nov 2015 - Aug 2016

  Kakao Corp: Korea-based company behind the popular messaging app "KakaoTalk," which is used by 93% of smartphone users in South Korea.EDITOR - Tasked with writing and editing content as well as pitching ideas for articles and quizzes for SnackVox.com, Kakao Corp's entertainment and pop culture website - On my 2nd month on the job, I conceptualized and created a Star Wars generator quiz that received over 1.2 million hits and 230,000 shares on Facebook in the span of a few weeksSOCIAL MEDIA- I was the main point person in charge of launching the US version of our website, which went live on June 2016. I'm also the manager of the Facebook page, in charge of coming up with content and handling the boosted posts/paid ads.



PLDT

• Philippines
• Telecommunications
• 700 & Above Employee

• Digital Marketing Officer

  • Sep 2014 - Oct 2015

  Largest company in the Philippines, #1 in the country for telecommunication, listed in the New York Stock Exchange• Responsible for the Digital Marketing and social media initiatives for PLDT’s international division, with focus on the following countries: Hong Kong, Malaysia, Singapore, United Kingdom, Guam, United States, Taiwan• Managed the following of PLDT Global’s Facebook pages as per the initiative to provide high-quality telecommunication products and services to overseas Filipinos worldwide as well as their families: SMART Pinoy Malaysia, SMART Pinoy Singapore, SMART Pinoy United Kingdom, IF Pinoy, Pinoy Power – Docomo Pacific, SMART Pinoy Store, SMART Traveler Tourist SIM, PLDT Hong Kong – 1528 SMART Pinoy • For the Facebook pages: Wrote spiels and delegated them to be created into images, developed weekly content plans, regularly uploaded content, monitored comments, coordinated with the different country representatives for new promos• Assisted in the launch of a digital campaign for PLDT Global #AllTheWayTalaga for overseas Filipino workers in Malaysia and Singapore



Pepper.ph

• Contributing Writer

  • May 2015 - Sep 2015

  Wrote and did the necessary research and interviews for food-related articles as a contributor to Pepper.ph. Pepper is ranked as "the best food blog in the Philippines" by Google and has been featured in international media outlets such as The Huffington Post and Buzzfeed. Wrote and did the necessary research and interviews for food-related articles as a contributor to Pepper.ph. Pepper is ranked as "the best food blog in the Philippines" by Google and has been featured in international media outlets such as The Huffington Post and Buzzfeed.



Summit Media (Summit Publishing Co., Inc.)

• Philippines
• Book and Periodical Publishing
• 300 - 400 Employee

• Editorial Intern (Town & Country Magazine)

  • Dec 2013 - Feb 2014

  - Assisted in photo shoots and product styling.- Edited food, lifestyle, and beauty articles.- Authored "Animal Attraction" (appeared in March 2014 issue). Co-authored "Wake up!" (appeared in April 2014 issue). - Assisted in photo shoots and product styling.- Edited food, lifestyle, and beauty articles.- Authored "Animal Attraction" (appeared in March 2014 issue). Co-authored "Wake up!" (appeared in April 2014 issue).