Experience

Fairhaven Health, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Email Marketing Manager

  • Jun 2012 - Sep 2023

  Bellingham, Washington Area • Developed and implemented an effective email marketing strategy to drive customer engagement, retention, and $575K+ in revenue in 2022 (~25% of gross DTC revenue) • Created, maintained, and managed the email marketing calendar • Planned, designed, executed, and managed email marketing campaigns, automations, and SMS, including creative development, audience segmentation, pre-deployment testing, quality control, and analytics • Conducted A/B testing on email campaigns and automations… Show more • Developed and implemented an effective email marketing strategy to drive customer engagement, retention, and $575K+ in revenue in 2022 (~25% of gross DTC revenue) • Created, maintained, and managed the email marketing calendar • Planned, designed, executed, and managed email marketing campaigns, automations, and SMS, including creative development, audience segmentation, pre-deployment testing, quality control, and analytics • Conducted A/B testing on email campaigns and automations to improve engagement and gauge responsiveness • Collaborated with the marketing team to develop engaging content for email and social campaigns • Optimized email deliverability and inbox placement for email campaigns to ensure maximum engagement • Leveraged emerging technologies in email marketing to enhance customer engagement and conversion rates • Collaborated with key stakeholders to implement new email service providers, ensured proper e-commerce integration, and manage email subscription process • Served as an email marketing industry expert for key stakeholders, IT, and marketing departments­ • Pitched and wrote blog content and press releases for SEO performance/email campaigns • Designed web and print marketing collateral for consumers and practitioners Show less



JohnsAddiction.com

• Blogger and Social Media Coordinator

  • Jun 2011 - Apr 2012

  Bellingham, Washington Area JohnsAddiction.com covered stories related to drug and alcohol addiction. The website served as a platform to expand minds and educate the public on all topics revolving around addiction. • Researched and wrote engaging and informative articles on addiction and recovery topics • Managed social media presence



Alaska Airlines Magazine

• Editorial Intern

  • Jul 2011 - Oct 2011

  Greater Seattle Area • Assisted in fact-checking, proof-reading, and content writing • Contributed creative ideas for new content and articles • Collaborated with the editorial team to brainstorm and develop engaging and informative articles • Researched and stayed up-to-date on current travel trends, destinations, and experiences for content pitches



Klipsun Magazine

• Story editor

  • Apr 2011 - Jun 2011

  Bellingham, Washington, United States I edited articles for content and clarity, and managed a small group of reporters.

• Reporter

  • Jan 2011 - Mar 2011

  Bellingham, Washington Area I wrote and snapped photos for a feature story titled "Fabulous Flock".



The Western Front

• Features editor

  • Jan 2011 - Mar 2011

  I edited feature articles and designed a number of page layouts.



The Western Front

• Reporter

  • Jun 2009 - Jul 2009

  I pitched news stories, wrote and edited stories, and interviewed sources.