Samantha Short
Senior Media Strategist at Olmstead Williams Communications- Claim this Profile
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Bio
Credentials
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Recovery Coach
Connecticut Community for Addiction RecoveryJul, 2015- Nov, 2024 -
National Safety Council Defensive Driving Course Instructor (DDC)
-Jan, 2015- Nov, 2024
Experience
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Olmstead Williams Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Media Strategist
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Dec 2019 - Present
-Develop client PR strategies, work plans and reports -Identify innovative news angles and pitch ongoing work to industry publications, local and national media -Manage social media analysis reporting -Produce press material including releases, pitches, media briefs and talking points -Produce applications for industry awards and speaker submissions for events -Maintain client media lists and coverage reports -Track editorial calendars for pitching opportunities -Develop client PR strategies, work plans and reports -Identify innovative news angles and pitch ongoing work to industry publications, local and national media -Manage social media analysis reporting -Produce press material including releases, pitches, media briefs and talking points -Produce applications for industry awards and speaker submissions for events -Maintain client media lists and coverage reports -Track editorial calendars for pitching opportunities
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New Directions for Veterans
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Communications Specialist
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Jan 2019 - Dec 2019
-Developed and managed integrated marketing and communication strategies addressing key stakeholders -Produced messaging for external communications in support of ongoing operations, programs and development including newsletters, brochures, information kits, fundraising and donor relation materials, event invitations, press kits and social media -Developed yearly communication and events calendar -Developed and managed integrated marketing and communication strategies addressing key stakeholders -Produced messaging for external communications in support of ongoing operations, programs and development including newsletters, brochures, information kits, fundraising and donor relation materials, event invitations, press kits and social media -Developed yearly communication and events calendar
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Project HERO
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Greater Los Angeles Area
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Event Marketing Manager
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Jun 2017 - Jan 2019
-Secured in-kind media advertising for all events -Produced PSA and interview questions with local radio stations for promotional spots -Pitched special segment opportunities to television stations -Created trade agreements with media companies for in-kind media opportunities -Managed marketing outreach to local clubs and business owners -Worked collaboratively with the graphics department on all marketing material -Managed committee members with all marketing materials needed -Supported Operations Team with day-of-event coordination Show less
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The Grand Healthcare System
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United States
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Hospitals and Health Care
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200 - 300 Employee
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Marketing And Public Relations Coordinator
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Mar 2016 - Jun 2017
-Created and managed all social media content and digital marketing campaigns -Developed and implemented communications plans and activities with external PR agency -Worked collaboratively with all external marketing and advertising companies and company executives -Created and assisted in the development of all marketing, press, and advertising materials -Source and secure staffing for various events -Created and managed all social media content and digital marketing campaigns -Developed and implemented communications plans and activities with external PR agency -Worked collaboratively with all external marketing and advertising companies and company executives -Created and assisted in the development of all marketing, press, and advertising materials -Source and secure staffing for various events
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Event/ Communications Specialist
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Dec 2014 - Mar 2016
-Coordinated community and school based education forums -Oversaw all fundraising events, securing $5000 raised for the organization -Presented on a regular basis to audiences of up to 900 people -Planned and executed CAPE social media & websites -Created CAPE monthly newsletters, event fliers, and promotional material -Composed and circulated press releases to local, state, and national media, serving as press contact for the agency. -Coordinated community and school based education forums -Oversaw all fundraising events, securing $5000 raised for the organization -Presented on a regular basis to audiences of up to 900 people -Planned and executed CAPE social media & websites -Created CAPE monthly newsletters, event fliers, and promotional material -Composed and circulated press releases to local, state, and national media, serving as press contact for the agency.
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Arnoff Moving & Storage
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United States
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Truck Transportation
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1 - 100 Employee
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Sales Center Specialist
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Mar 2014 - Nov 2014
Answer multiple phone lines, transfer calls, schedule appointments over eight different outlook calendars, collect sales data and enter them over excel spreadsheets at the end of every month, keep track of company mailing list, make calls for certain RSVP lists, help manage the company LinkedIn, Facebook, and other review sites. Answer multiple phone lines, transfer calls, schedule appointments over eight different outlook calendars, collect sales data and enter them over excel spreadsheets at the end of every month, keep track of company mailing list, make calls for certain RSVP lists, help manage the company LinkedIn, Facebook, and other review sites.
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Beach Body Tanning
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Albany, New York Area
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Sales Associate
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Jun 2013 - Jan 2014
Helped costumers with tanning needs, sold products and packages and received commission, was trusted to open and close the store by myself, closed out register at the end of every shift, and multi-tasked frequently by completing side duties throughout every shift Helped costumers with tanning needs, sold products and packages and received commission, was trusted to open and close the store by myself, closed out register at the end of every shift, and multi-tasked frequently by completing side duties throughout every shift
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The Sanctuary for Independent Media
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Troy, NY
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Social Media and Events Intern
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Aug 2013 - Dec 2013
Created stories and pages for Mediasanctuary.org, created events for website and social media, and helped assist guests during events. Created stories and pages for Mediasanctuary.org, created events for website and social media, and helped assist guests during events.
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Waitress
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Dec 2008 - Aug 2012
Waited tables, answered phones, managed counter and register, completed side duties, and closed store for period of time. Waited tables, answered phones, managed counter and register, completed side duties, and closed store for period of time.
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Education
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2010 - 2013
The College of Saint Rose
Bachelor of Arts (BA), English -
2006 - 2010
Spackenkill High School
Regents Diploma, General Studies
Community
