Samantha Scott
Events Manager at The Association Specialists- Claim this Profile
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Bio
Experience
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The Association Specialists
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Events Manager
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Mar 2022 - Present
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Society Fair & Co.
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Australia
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Owner
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Jan 2013 - Present
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Swisse Wellness (part of H&H Group)
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Australia
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Health, Wellness & Fitness
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200 - 300 Employee
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National Field Sales Support Manager
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Nov 2015 - Oct 2016
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Brand Developers AUS Ltd
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Australia
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Retail
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1 - 100 Employee
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Customer Marketing Operations Manager
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Oct 2014 - Oct 2015
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Marketing
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Mar 2013 - Oct 2015
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Kymco Australia & New Zealand
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Motor Vehicle Manufacturing
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National Sales and Marketing Manager
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Sep 2011 - Oct 2012
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National Marketing Coordinator
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Aug 2011 - Sep 2012
Accountable for liaising and maintaining relationships with all dealerships across Australia and NZIn charge of Sales, management and negotiation of bulk deals and indent ordersStock forecasting and ordering / Liaising with International SuppliersReporting back to the business at a key stakeholder level - operational, financial, sales and marketingSourcing new franchises and dealershipsReporting on sales, budgets and marketing campaigns post completionEvent and Project Management nation wideLiaising with media / creative agencies and negotiation of rates and placementCatalogue and Brochure development and production oversee Creating, managing and implementing national, state wide and localised campaigns including: Radio, TV, Outdoor, social media campaigns, Email Direct Marketing, Direct Marketing, digital and printPrint, Outdoor, Radio and TV ad production management, implementation and creative managementMonitoring stock levels of whole goods and also all marketing merchandise including apparelForming branding and business development activities Organising and implementing customer reward programs and referral campaignsReporting to the relevant Industry Body on all retails and monitoring position in the market at a retail level.Control of marketing budget and allocating these funds on an annual basis integrated into an annual Campaign CalendarDeveloping creative, planning and implementation of all key Marketing activities Project Management on new model launches and trade showsAll PR and communications, external and internalMedia monitoringCompetitor analysisReceiving, managing and distributing LeadsCustomer resolution and complaint handlingSearch Engine OptimisationManaging website and contentMonitoring Online Dealer System - ordering site and retail reporting systemSocial Media Management and developmentCRM and customer database management
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Solarshop
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Port Melbourne VIC
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Marketing and Sales Coordinator
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Apr 2009 - May 2011
Event Management state wide – including but not limited to the organisation of events such as Expos, trade shows, information sessions and sales conferences. Creating, implementing and managing vendors for local and state wide campaigns - call to action campaigns, TV advertising, social media campaigns, mailbox marketing collateral, managing staff attendance at marketing initiatives Reporting back to the business at a key stakeholder level - operational, financial, sales and marketing Sustaining strong relationships with external stakeholders (Partnership programs, Community groups and buys) Liaising with media / creative / booking and PR agencies Monitoring stock, merchandise materials and maintaining control and count of marketing assets Reporting on sales and budgets Stock Forecasting Media monitoring and assessing Designing and overseeing development of display materials for Show Rooms and Trade Expo Display stands Producing client briefs / drafting and writing for tenders / document preparation Organising customer referral campaigns and reward programs, in turn increasing client retention Competitor analysis reporting Reviewing marketing campaigns and event outcomes Pre-screen and candidate interviewing / Staff induction and training CRM data entry, analysis and reporting Accounts receivable / accounts payable / invoicing and debt collection / petty cash reconciliation Involvement in business development initiatives nation-wide identifying areas in need of improvement on a state by state basis within the marketing department, customer service and operation areas for Solar Shop and Sunsavers (internet based company) First call customer resolution / complaint handling Booking all travel and accommodation Representing the branch and company at all campaign launch’s and conferences Project Management in other areas of the business due to knowledge in operations and sales Preparing and distributing government documents
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Education
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CLB Training and Development
Diploma of Management -
Swinburne University of Technology
Advanced Diploma of Business, Public Relations -
Swinburne University of Technology
Certificate IV, Business