Samantha Scott

Events Manager at The Association Specialists
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Experience

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Events Manager
      • Mar 2022 - Present

    • Owner
      • Jan 2013 - Present

    • Australia
    • Health, Wellness & Fitness
    • 200 - 300 Employee
    • National Field Sales Support Manager
      • Nov 2015 - Oct 2016

    • Australia
    • Retail
    • 1 - 100 Employee
    • Customer Marketing Operations Manager
      • Oct 2014 - Oct 2015

    • Marketing
      • Mar 2013 - Oct 2015

    • Motor Vehicle Manufacturing
    • National Sales and Marketing Manager
      • Sep 2011 - Oct 2012

    • National Marketing Coordinator
      • Aug 2011 - Sep 2012

      Accountable for liaising and maintaining relationships with all dealerships across Australia and NZIn charge of Sales, management and negotiation of bulk deals and indent ordersStock forecasting and ordering / Liaising with International SuppliersReporting back to the business at a key stakeholder level - operational, financial, sales and marketingSourcing new franchises and dealershipsReporting on sales, budgets and marketing campaigns post completionEvent and Project Management nation wideLiaising with media / creative agencies and negotiation of rates and placementCatalogue and Brochure development and production oversee Creating, managing and implementing national, state wide and localised campaigns including: Radio, TV, Outdoor, social media campaigns, Email Direct Marketing, Direct Marketing, digital and printPrint, Outdoor, Radio and TV ad production management, implementation and creative managementMonitoring stock levels of whole goods and also all marketing merchandise including apparelForming branding and business development activities Organising and implementing customer reward programs and referral campaignsReporting to the relevant Industry Body on all retails and monitoring position in the market at a retail level.Control of marketing budget and allocating these funds on an annual basis integrated into an annual Campaign CalendarDeveloping creative, planning and implementation of all key Marketing activities Project Management on new model launches and trade showsAll PR and communications, external and internalMedia monitoringCompetitor analysisReceiving, managing and distributing LeadsCustomer resolution and complaint handlingSearch Engine OptimisationManaging website and contentMonitoring Online Dealer System - ordering site and retail reporting systemSocial Media Management and developmentCRM and customer database management

  • Solarshop
    • Port Melbourne VIC
    • Marketing and Sales Coordinator
      • Apr 2009 - May 2011

      Event Management state wide – including but not limited to the organisation of events such as Expos, trade shows, information sessions and sales conferences. Creating, implementing and managing vendors for local and state wide campaigns - call to action campaigns, TV advertising, social media campaigns, mailbox marketing collateral, managing staff attendance at marketing initiatives Reporting back to the business at a key stakeholder level - operational, financial, sales and marketing Sustaining strong relationships with external stakeholders (Partnership programs, Community groups and buys) Liaising with media / creative / booking and PR agencies Monitoring stock, merchandise materials and maintaining control and count of marketing assets Reporting on sales and budgets Stock Forecasting Media monitoring and assessing Designing and overseeing development of display materials for Show Rooms and Trade Expo Display stands Producing client briefs / drafting and writing for tenders / document preparation Organising customer referral campaigns and reward programs, in turn increasing client retention Competitor analysis reporting Reviewing marketing campaigns and event outcomes Pre-screen and candidate interviewing / Staff induction and training CRM data entry, analysis and reporting Accounts receivable / accounts payable / invoicing and debt collection / petty cash reconciliation Involvement in business development initiatives nation-wide identifying areas in need of improvement on a state by state basis within the marketing department, customer service and operation areas for Solar Shop and Sunsavers (internet based company) First call customer resolution / complaint handling Booking all travel and accommodation Representing the branch and company at all campaign launch’s and conferences Project Management in other areas of the business due to knowledge in operations and sales Preparing and distributing government documents

Education

  • CLB Training and Development
    Diploma of Management
    2012 - 2013
  • Swinburne University of Technology
    Advanced Diploma of Business, Public Relations
    2007 - 2008
  • Swinburne University of Technology
    Certificate IV, Business
    2006 - 2007

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