Samantha Ruiz
Content Manager at Step Change- Claim this Profile
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Bio
Jessan Buenafe
The copywriting machine. Sam's ability to turn ideas into copy that sells is her greatest strength. You can give her a rough idea and she'll turn it into a stunning copy that converts. Kind of like giving her a stone to polish and she gives you back a diamond to sell. She also gives out great angles to work with, especially in the ads we made for a whole lot of clients both local and international. Whenever I get Sam's help writing a copy, I'm always confident that the output she'll produce is top-notch.
Rhaniel Banacia
Attention to detail and efficiency sum up a lot of Sam's work ethic here in Augmen Digital. We worked together from when I was just a media buyer and she was the copywriter for my accounts and she's been instrumental in delivering results for our clients. From short-form catchy ecommerce ads to long-form high ticket lead generation ads, Sam wouldn't put in work that's half-baked. She would be a great addition to any team who's looking to add a copywriting expert with a heart of gold.
Jessan Buenafe
The copywriting machine. Sam's ability to turn ideas into copy that sells is her greatest strength. You can give her a rough idea and she'll turn it into a stunning copy that converts. Kind of like giving her a stone to polish and she gives you back a diamond to sell. She also gives out great angles to work with, especially in the ads we made for a whole lot of clients both local and international. Whenever I get Sam's help writing a copy, I'm always confident that the output she'll produce is top-notch.
Rhaniel Banacia
Attention to detail and efficiency sum up a lot of Sam's work ethic here in Augmen Digital. We worked together from when I was just a media buyer and she was the copywriter for my accounts and she's been instrumental in delivering results for our clients. From short-form catchy ecommerce ads to long-form high ticket lead generation ads, Sam wouldn't put in work that's half-baked. She would be a great addition to any team who's looking to add a copywriting expert with a heart of gold.
Jessan Buenafe
The copywriting machine. Sam's ability to turn ideas into copy that sells is her greatest strength. You can give her a rough idea and she'll turn it into a stunning copy that converts. Kind of like giving her a stone to polish and she gives you back a diamond to sell. She also gives out great angles to work with, especially in the ads we made for a whole lot of clients both local and international. Whenever I get Sam's help writing a copy, I'm always confident that the output she'll produce is top-notch.
Rhaniel Banacia
Attention to detail and efficiency sum up a lot of Sam's work ethic here in Augmen Digital. We worked together from when I was just a media buyer and she was the copywriter for my accounts and she's been instrumental in delivering results for our clients. From short-form catchy ecommerce ads to long-form high ticket lead generation ads, Sam wouldn't put in work that's half-baked. She would be a great addition to any team who's looking to add a copywriting expert with a heart of gold.
Jessan Buenafe
The copywriting machine. Sam's ability to turn ideas into copy that sells is her greatest strength. You can give her a rough idea and she'll turn it into a stunning copy that converts. Kind of like giving her a stone to polish and she gives you back a diamond to sell. She also gives out great angles to work with, especially in the ads we made for a whole lot of clients both local and international. Whenever I get Sam's help writing a copy, I'm always confident that the output she'll produce is top-notch.
Rhaniel Banacia
Attention to detail and efficiency sum up a lot of Sam's work ethic here in Augmen Digital. We worked together from when I was just a media buyer and she was the copywriter for my accounts and she's been instrumental in delivering results for our clients. From short-form catchy ecommerce ads to long-form high ticket lead generation ads, Sam wouldn't put in work that's half-baked. She would be a great addition to any team who's looking to add a copywriting expert with a heart of gold.
Credentials
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Content Marketing Certification
HubSpot AcademyOct, 2022- Nov, 2024
Experience
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Step Change
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Content Manager
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Apr 2022 - Present
- Write and proofread content for clients across different service-based industries - Managing the social media pages for the Institute of Change - Create social media content plans to increase engagement and conversion for our clients’ services - Write and proofread content for clients across different service-based industries - Managing the social media pages for the Institute of Change - Create social media content plans to increase engagement and conversion for our clients’ services
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Augmen Digital
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Philippines
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Advertising Services
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1 - 100 Employee
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Creative Manager
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Nov 2021 - Mar 2022
- Managed a team of graphic designers and video editors- Acted as a liaison between the executive team and the creative team- Oversaw all creative team initiatives and implemented systems to reduce bottlenecks in their workflow- Conducted weekly huddles to brainstorm ideas for client creatives and improvements in our processes
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Copywriting Director
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Oct 2020 - Mar 2022
- Managed a team of junior copywriters- Reviewed and edited copy for the team- Set objectives and key results for the copywriting team to achieve- Wrote high-converting Facebook ad copy across multiple industries- Handled financial projections and capacity planning for the copywriting team- Conceptualized content for clients’ social media pages- Oversaw all copywriting team initiatives and implemented systems to reduce bottlenecks in their workflow- Conducted weekly huddles to brainstorm angles for client campaigns and improvements in our processes- Wrote copy for the company’s marketing campaigns Show less
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Digital Growth Specialist (Copywriter/Media Buyer)
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Mar 2019 - Oct 2020
- Conducted market research for multiple clients in different industries (lead generation & e-commerce)- Wrote high-converting Facebook ads copy- Wrote high-converting video ad copy- Created strategies and set budgets for ad campaigns- Conceptualized creatives for ads- Wrote landing page copy- Managed the company’s multiple social media platforms
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Freelance
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Cebu, Central Visayas, Philippines
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Freelance Copywriter
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Sep 2019 - Oct 2020
- Wrote high-converting Facebook ad copy for multiple e-commerce brands - Wrote high-converting Facebook ad copy for multiple e-commerce brands
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Proweaver, Inc.
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Design
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100 - 200 Employee
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Content Writer
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Jul 2018 - Jan 2019
- Created and proofread content, including but not limited to website content, Social Media Management (SMM) articles, announcements, advertisements, video content, and Search Engine Optimization (SEO) blogs. - Researched for topics to be used in writing SMM articles and SEO blogs. - Created and proofread content, including but not limited to website content, Social Media Management (SMM) articles, announcements, advertisements, video content, and Search Engine Optimization (SEO) blogs. - Researched for topics to be used in writing SMM articles and SEO blogs.
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Contributor and Layout Artist
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Jul 2017 - Nov 2017
A Special project in the online Journalism Class of Saint Theresa's College, First Semester, 2017-2018. A Special project in the online Journalism Class of Saint Theresa's College, First Semester, 2017-2018.
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Cebu International Documentary Film Festival (CIDFF)
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Movies, Videos, and Sound
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1 - 100 Employee
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Intern
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Sep 2017 - Sep 2017
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Viva Communications, Inc.
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Philippines
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Entertainment Providers
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100 - 200 Employee
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Intern
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May 2017 - Jun 2017
Advertising and Marketing Intern Advertising and Marketing Intern
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Oomph! Radio 105.1
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Cebu City
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Intern
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Jan 2017 - Mar 2017
Advertising and Marketing Intern Advertising and Marketing Intern
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51st International Eucharistic Congress
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Cebu City
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Sub-Committee on Pilgrim Accomodation
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Jan 2016 - Jan 2016
Assistance of the Pilgrims of the International Eucharistic Congress Assistance of the Pilgrims of the International Eucharistic Congress
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Education
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2014 - 2018
Saint Theresa's College
Bachelor's degree, Mass Communication/Media Studies -
2010 - 2014
Saint Theresa's College
Community
